ROAM and Publish December’s Update to Mobile Point of Sale Ecosystem: MPOS TRACKER

  ROAM and Publish December’s Update to Mobile Point of Sale
  Ecosystem: MPOS TRACKER

The MPOS Tracker, launched in October, introduced a framework to organize the
              expanding MPOS ecosystem and player capabilities.

Business Wire

BOSTON -- December 28, 2012, the premier source of news and commentary on innovation in
payments, and ROAM, a pioneer in the mobile POS space, today published the
December update to their guide to the mobile point of sale ecosystem. The MPOS
Tracker, designed to offer an organizing framework for evaluating the many
players that have enter the MPOS sector, has added 6 new players to the MPOS
Pyramid: Adyen Shuttle; Corduro; CHARGE Anywhere; MRL Posnet; Sales Vu and
Swish and 7 updates: Intuit, iZettle, Payleven, Shopkeep, Square, SumUp and

Some of the key findings in the December report include:

  *SAIL lost its wind. The big news in December was VeriFone’s decision to
    pull back from its SAIL offering seven months after its launch, citing
    poor product economics.
  *Core MPOS solutions are being commoditized. It isn’t sufficient anymore to
    introduce a solution that just offers card acceptance. Even though many of
    the MPOS offerings still target small merchants, they’re targeting small
    merchants and not casual sellers – and those merchants want and need more
    functionality, whether that is back office functionality,
    industry-specific functionality and/or the ability to integrate with
    existing systems.
  *MPOS is no longer just a retail proposition, although that remains the
    majority of the focus. Solutions targeting enterprises with consumer
    interaction – hospitals, universities, governments – are beginning to
  *MPOS is going vertical. More and more, it seems, existing payments players
    are adding MPOS to their own platform capabilities, enabling them to
    capture more revenue and customer potential, but also enrich and
    differentiate their MPOS solutions with the capabilities that exist in
    their platform.
  *iOS rules as the MPOS device of choice, at least for now. The
    fragmentation of the Android operating system makes it more challenging
    for providers to provide support beyond iOS at launch.

In a podcast with Karen Webster, CEO of Market Platform Dynamics, Ken Paull
CEO at ROAM discussed some of the most relevant changes in the MPOS landscape
in the past month, including VeriFone’s decision to discontinue SAIL.
According to Ken, “You can’t be everything to everyone, to make good hardware,
good software, a good mobile platform, do solid customer acquisition, and all
the things that work with it: those are too many core competencies to think
that you can do all yourself. I think that’s just too much for someone to take
on, and I’m surprised that Verifone did attempt to take it on.”

The entire podcast can be listen here

December’s 25-page report can be found here:

Updates related to the player profiles and capabilities are welcome and should
be directed to

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About ROAM

ROAM helps merchants get to market quickly with secure, cost effective and
powerful mobile point of sale solutions, regardless of the technology
environment. ROAM’s “powered by” commerce platform provides the hardware
peripherals, applications, tools and services to channel partners who want
their merchant customers to realize the benefits of using mobile to reinvent
their interactions with their customers and to create new business
efficiencies. Founded in 2005, ROAM is a pioneer in the mobile POS space,
having produced and distributed the industry’s first secure reader and today
powers mobile point of sale solutions for many of the leading players in this
space, globally. A privately held U.S. corporation, ROAM is majority owned by
Ingenico (Euronext: FR0000125346 – ING), the world’s leading provider of
payment solutions. For more information, visit

Daniella Poeta M. Scott, 617-374-1332
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