Pepsi and Beyonce Invite Fans to Help Kick Off the Pepsi Super Bowl XLVII Halftime Show

  Pepsi and Beyonce Invite Fans to Help Kick Off the Pepsi Super Bowl XLVII
                                Halftime Show

Fans will have the chance to be a part of the First Ever Crowd-Sourced Super
Bowl Halftime Introduction And Help Welcome Beyonce to the Stage

PR Newswire

PURCHASE, N.Y., Dec. 28, 2012

PURCHASE, N.Y., Dec. 28, 2012 /PRNewswire/ -- Pepsi and Beyonce are inviting
fans to help make this year's Pepsi Super Bowl Halftime Show one of the most
memorable and compelling shows ever. Beginning on Saturday, December 29th,
fans are encouraged to submit photos of specific "poses" in hopes of being
selected for a chance of a lifetime – to appear in an on-air introduction
welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show.


Beginning Saturday, December 29, Pepsi will take over Times Square with
digital billboards calling fans to submit their photos. Fans who visit will be given a series of poses to photograph,
including head bopping, feet tapping, and yes, even hips shaking. Hundreds of
photos uploaded at with the hashtag #PepsiHalftime
will be used to introduce the Pepsi Super Bowl XLVII Halftime Show and to
welcome Beyonce to the world's biggest stage. The show will air on CBS on
February 3, 2013.

In addition, people who submit their photos by January 11^th will be entered
into a drawing for a chance to be one of 50 lucky fans selected for an
unforgettable on-field experience during Beyonce's Pepsi Super Bowl XLVII
Halftime Show performance seen by millions of viewers at home. These fans
will be able to bring a friend to New Orleans, participate in dress rehearsals
during the week leading up to the show, and be a part of the Halftime Show's
on-field dance team on Super Bowl Sunday.

"Pepsi is bringing to life its 'Live for Now' mindset which places fans at the
center of this experience," said Angelique Krembs, vice president of
marketing, Pepsi. "Pepsi is looking for new ways to involve fans in the
Halftime Show experience, and 'live' it like never before. And this is just
the beginning. Only Pepsi could offer these amazing experiences, and we are
proud to be able to work with our partners at the NFL, CBS and with Beyonce in
this unique and creative manner."

Pepsi has also created a local promotion for residents of the New Orleans
area. Pepsi will select an additional 50 winners and their guests from
Pepsi's local retail partners, and give them an on-field experience at the
Pepsi Super Bowl XLVII Halftime Show. These fans will also be on the field
during Beyonce's performance.

Photo submissions for #PepsiHalftime will end on January 19^th.For official
rules and information, fans can visit The "NFL
Entities" (as defined in the official rules) have not offered or sponsored the
sweepstakes in any way.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please


Contact: Esther-Mireya Tejeda, PepsiCo, +1-914-253-3347,; Scott D. Floyd, PMK*BNC, For Pepsi,
+1-310-854-4784,; Yvette Noel-Schure, Beyonce,
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