Watch Live

Tweet TWEET

TigerLogic Signs Definitive Agreement To Acquire Mobile App Publisher Storycode, Inc.

    TigerLogic Signs Definitive Agreement To Acquire Mobile App Publisher
                               Storycode, Inc.

The Acquisition of Storycode to Extend the Postano Social Visualization
Platform into Mobile, Improving Fan Engagement for Brands

PR Newswire

IRVINE, Calif., Dec. 28, 2012

IRVINE, Calif., Dec. 28, 2012 /PRNewswire/ --TigerLogic Corporation (Nasdaq:
TIGR) today announced that it has reached an agreement to acquire privately
held Storycode, Inc., a mobile app publishing studio. TigerLogic plans to
integrate Storycode's technology into the Postano social visualization
platform.

According to a November, 2012 McKinsey report 'Capturing Business Value With
Social Technologies,' an in-depth analysis of four industry sectors that
represent almost 20 percent of global industry sales suggests that social
platforms can unlock $900 billion to $1.3 trillion in value in those sectors
alone. "With TigerLogic's acquisition of Storycode, we believe we will be
well positioned to close the social media communications gap between
consumers and brands." said Richard Koe, TigerLogic 's Interim Chief Executive
Officer.

Storycode's mobile app publishing platform allows brands to easily, and
quickly, create immersive mobile apps. "By combining Storycode's mobile app
platform with Postano, we can rapidly advance TigerLogic's mission of creating
compelling interactive experiences for brands to engage with their fans and
customers." said James McDermott, Storycode's Chief Executive Officer.

Postano and Storycode:
With the integration of Postano, and Storycode, brands will have access to a
new kind of social platform with unique mobile distribution capabilities. This
new platform will allow brands to use original and fan-generated content to
develop engaging experiences across web, events, and mobile environment. This
means those responsible for brand affinity can drive improved consumer loyalty
with visually based engagement in real-time. The Storycode platform is easy to
manage and implement, leveraging existing content management systems, social
platforms, and video channels, to create and populate content apps.

"We are excited about this new capability to offer our customers, and their
fans, mobile app options that integrate with our Postano visualization
platform and can be rapidly deployed to create engaging mobile experiences,"
said Mr. Koe. "This past year, we've seen incredible momentum and adoption of
Postano, from brands like Tommy Hilfiger, Nine West, Dell, the University of
Oregon Athletic Department, and many others. Brands are integrating Postano
into their websites, Facebook pages, and in retail spaces today, and they are
asking us to deliver the same experience for their customers via the mobile
channels. Storycode technology allows us to do that."

Customer Profile: The University of Oregon Athletic Department
The University of Oregon provides the fans of its football team, Oregon Ducks,
with a live, real-time peek inside its cutting edge social media command
center, the Quack Cave, via GoDucks.com.

Interested members of the Oregon Ducks fan community can supplement their game
event experience by consuming the team's visualized social media content,
either in real-time, or after the game as a way to recapture all of that
event's excitement. The University of Oregon uses Postano platform to deliver
this experience, and as a result of the Storycode acquisition will be able to
provide fans the same experience in a mobile environment.

"The Quack Cave, powered by Postano, enables its student volunteers to review,
moderate and share the 150,000+ posts generated by fans every football game.
This has allowed the athletic department to facilitate increased social
sharing and even more national buzz around Oregon Athletics," said Craig
Pintens, University of Oregon's Senior Associate Athletic Director. "Taking
what we do with Postano and re-creating that into an innovative mobile sharing
platform is something we've asked for, and TigerLogic will be delivering. We
think this will take our social media and marketing efforts to the next level
of fan and brand engagement."

In addition to its mobile technology platform, Storycode will add significant
expertise to TigerLogic's team in areas of user experience, data
visualization, and creative services.

Closing of the acquisition is conditioned on customary conditions, including
approval of the transaction by Storycode's stockholders and certain third
parties.The acquisition is expected to close early in TigerLogic's fourth
quarter of fiscal year 2013.TigerLogic intends to hold a conference call in
connection with the closing of the transactions, which will be seperately
announced when it is scheduled.

About Storycode, Inc.
Storycode is a mobile app studio located in Portland, Oregon. Led by James
McDermott CEO and Justin Garrity CCO, Storycode has developed a mobile
publishing platform that makes it easy for publishers and brands to create
immersive, cross platform apps that leverage existing content management
systems (CMS), and social networks. Storycode customers include Entrepreneur
Media, The Independent, Mindjet, CBS, NBC, and Thomson Reuters. More
information about Storycode can be found at http://www.storycode.com

About TigerLogic Corporation
TigerLogic Corporation (Nasdaq: TIGR) is a global provider of data management
and application development solutions for enterprises that need to launch easy
and cost-effective e-business initiatives. TigerLogic's installed customer
base includes more than 500,000 active users representing more than 20,000
customer sites worldwide, who rely on TigerLogic's offerings for
multidimensional database management, rapid application development, search
enhancement, as well as content aggregation and syndication. Built on proven
technology, TigerLogic helps control data and transform it into business
intelligence and engagement. More information about TigerLogic and its
products can be found at http://www.tigerlogic.com.

The foregoing release contains forward-looking information, including
statements about the closing of the Storycode acquisition, the expected
synergies from the transaction and the anticipated development of integrated
products and capabilities. Any forward-looking statements are subject to risks
and uncertainties, and actual results could differ materially due to several
factors, including but not limited to TigerLogic's ability to successfully
integrate the Storycode technology and employees and to realize the
anticipated synergies, the success of the combined companies research and
development efforts to develop new products and to penetrate new markets, the
market acceptance of the new products and updates, technical risks related to
such products and updates, TigerLogic's ability to maintain market share for
its existing products, the availability of adequate liquidity and other risks
and uncertainties. Please consult the various reports and documents filed by
TigerLogic with the U.S. Securities and Exchange Commission, including but not
limited to the most recent reports on Form 10-K and Form 10-Q for factors
potentially affecting TigerLogic's future financial results. All
forward-looking statements are made as of the date hereof and TigerLogic
disclaims any responsibility to update or revise any forward-looking statement
provided in this news release.

TigerLogic, Postano, yolink, Raining Data, Pick, mvDesigner, D3, mvEnterprise,
mvBase, Omnis, and Omnis Studio are trademarks of TigerLogic Corporation.
Storycode is a trademark of Storycode, Inc. All other trademarks and
registered trademarks are properties of their respective owners.

SOURCE TigerLogic Corporation

Website: http://www.tigerlogic.com
Contact: Colin Crook, Knock Twice, for TigerLogic, +1-650-269-5235,
Colin@knock2x.com, @colincrook