Interfax Business Service Announced the Results of the 5th Annual IR Case Contest

  Interfax Business Service Announced the Results of the 5th Annual IR Case

Business Wire

MOSCOW -- December 28, 2012

Interfax Business Service investor relations agency, a subsidiary of Interfax
Information Services Group, together with the Securities Market magazine,
announced the results of the 5^th international case contest held among
Investor Relations professionals from Russia and the CIS.

The three leaders of the 2012 contest have been determined by the jury as

I place – a case study by the IR team of IDGC of Centre (Russia).

II place – a case study by Mikhail Shchur (based on the events which happened
in Efko, Russia).

III place – a case study by the IR team of Milkiland N.V. (Ukraine).

The studies presented to the contest, were evaluated by the jury consisting of
investor relations practitioners who had topped the two competent IR
specialist rankings: Thomson Reuters Extel Survey and the IR case contests
previously held by Interfax Business Service. The studies were evaluated in
the four traditional nominations: novelty, effectiveness, methodological
value, and subjective “I like it or I dislike it” expert assessment.

“The works presented not only touched upon important topics of the IR agenda
but were also based on very interesting events taking place in the market.
These are real success stories in very complex situations. The 'market IR
wisdom' piggy bank was supplemented by strong case studies this year,”
Stanislav Martyushev, director general of Interfax Business Service, commented
on the contest’s results.

For the second year in a row, leaving competitors far behind, a case study
from IDGC of Centre won the contest. It was entitled ‘Effective interaction of
a Russian second-tier issuer with a large Russian broker aimed at improving
liquidity and investment appeal.’ The work received 17.6 points.

“From the point of view of methodological value the case by IDGC of Centre
impressed me most: one can find here both a high-quality study of facts and an
application of non-trivial solutions. Unfortunately, it is hard to quantify a
real result of efforts and resources applied, of which there have definitely
been spent a lot, this is why I gave it three points out of five for
effectiveness, fearing to be too optimistic. And separately – the top mark for
a fresh look at the ‘classic’ problem of low liquidity. Summing up, this is my
winner,” Sergey Klinkov, Head of Investor Relations of HMS Group and member of
the contest jury, commented on his decision.

A case study by Mikhail Shchur called ‘Checkers or to go’ and based on
Mikhail’s work at Efko, was the runner-up and caused an active discussion
among jury members. “It seems like a textbook chapter but gives food for
thought,” Svetlana Samoylova, HSCI’s Director for Investor Relations,
commented on the jury’s decision. “The study certainly does have
methodological value. But this is precisely a ‘problem of choice.’”

“It is an interesting approach for mid-cap companies,” Albert Avetikov, Head
of IR of UC Rusal’s Moscow office, summarized the discussion. “A local
exchange with local brokers.”

A case study entitled ‘Anti-crisis management by the Milkiland N.V. (Ukraine)
IR team during the limitations of the exports of cheeses to the Russian
Federation’ has become the leader by the effectiveness criterion and has taken
the overall third place with 11.5 points. An example of a quick solution to an
information problem and an adequate answer to changing external circumstances,
are given in the case study.

The fourth place and 11.4 points went to the Federal Grid’s IR team for the
‘Formation of new approaches to the development of investor relations’ case

“This isn’t really a case study but rather a strategy and IR department
regulations,” Albert Avetikov commented on the work. “We think the text should
be restructured and completed.”

The fifth place of honor, with 9.1 points, was given by the jury to the ‘How
the Ukrainians invented their own budget Bloomberg – TRData’ case study by
TRData Limited (Ukraine).

“This case study is my favorite by the subjective criterion,” Sergey Klinkov
shared his thoughts. “An example is given here of a successfully solved task
of a totally different order. I also want to express my deep respect to people
who are ready to take start-up risks. However, in terms of novelty this case
study is lagging behind the others because for start-up projects the path of
venture investment is a beaten one, while a good presentation is a standard
tool for any ‘classic’ IR specialist of a public company.”

IR case studies which have taken prize places and been specifically noted by
the jury for non-trivial approach, will be published in the Securities Market
magazine and used as training material by the Institute for financial markets
development. The collection of IR case studies gathered over the 5 years of
the contest’s existence, counts 59 various IR solutions from companies
representing many industries in Russia, Kazakhstan, and Ukraine.

You can request a copy of case studies by writing at

Interfax Business Service is a leading Russian investor relations consultancy
and specializes in providing technology services for investor relations,
preparing content for investor communications, and rendering consulting
services in the area of building investor relations. In 2005-2012 the company
has served more than 80 clients from more than 10 industries in Russia,
Ukraine, and Kazakhstan. Interfax Business Service is a subsidiary of Interfax
Information Services Group and is uniquely positioned to provide IR services:
it has access to resources of the leading Russian information agency, tight
connections to Russian and international institutional and individual
investors, and experience in working with issuers and investors across the
whole spectrum of areas (information disclosure, ratings advisory, credit
risks, analytics) and CIS countries.

Securities Market is a professional magazine published since November 1992. In
these years Securities Market has earned acknowledgement as an independent
publication presenting timely and competent information about the situation
and methods of work on financial and stock markets. The whole range of
problems related to capital markets is covered in the magazine and a wide
range of questions is reflected: how the market works, the way its
participants interact with each other, how existing and new financial
instruments are applied. Today the magazine is the most important source of
information for everybody who really manages finance at state or corporate


Interfax Business Service
Boris Maizel, +7 (495) 647-88-50
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