Zona De Sabor Launches New Tablet Experience Sponsored By Lexus
Zona de Sabor Continues to Grow and Serve the Latino Audience in Partnership
with Lexus and Boost Mobile
NEW YORK, Dec. 28, 2012
NEW YORK, Dec. 28, 2012 /PRNewswire/ -- Digital media leader Interactive One
has expanded its Latino market influence with the launch of Zona de Sabor, an
entertainment news website targeting young, urban Latino Americans. Zona de
Sabor serves as a Latino entertainment and news hub, joining an expanding
family of Interactive One websites that are leading the category.
ZonadeSabor.com is a complement to MiGente.com, Interactive One's social media
site targeting the same demographic, and serves up the hottest music,
television, film, and fashion news for acculturated Latinos.
"We've built a reputation for launching and growing new websites like
HelloBeatiful.com, TheUrbanDaily and BlackPlanet Radio, as well as enhancing
content and increasing traffic for established ones through our work with
brands like American Airlines' BlackAtlas.com," said Tom Newman, President,
Interactive One. "Zona de Sabor extends our reach in the growing Latino
community, allowing us to provide our content expertise and digital services
to a broader urban audience."
"We're thrilled to have Boost Mobile and Lexus partner with us in launching
Zona de Sabor. Together we will build stronger relationships with the Latino
community by providing best in class content," said Keith Bowen, Chief Revenue
Officer of Interactive One. "Lexus recognizes the value of ensuring our
readers can access our content anytime, which led them to partner with us to
launch Zona de Sabor on the tablet with the goal of providing content for
today's active and on the go consumers."
New Tablet Experience
The launch of Zona da Sabor on the tablet leveraging the Onswipe platform
allows readers to engage with content through a touch enabled experience.
Onswipe creates the functionality for a pixel perfect layout that is
customized to both the branding and audience. Zona de Sabor readers will enjoy
the same high quality editorial they access on the desktop, now on their
tablet, plus a highly-engaging, full-page interstitial from Lexus, reminiscent
of the print experience.
"Onswipe is reinventing the way the world experiences the web for touch," said
Onswipe CEO Jason Baptiste. "Our platform makes it incredibly easy for a
publisher like Zona de Sabor to provide an engaging, app-like experience in
the mobile browser."
For Latino lifestyle and entertainment news, visit http://www.zonadesabor.com.
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black
Americans and Latinos each month. With approximately 3 billion annual page
views on its suite of sites, the company has become the definitive online
resourcefor the urban community through its suite of social, content and
radio sites such as the iconicBlackPlanet (www.BlackPlanet.com), the newly
launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), andthe new BlackPlanet
RADIO (www.BlackPlanetRadio.com),the digital industry's first social radio
website created fortheAfrican American community. Interactive One is also
home to several leading content sites including: NewsOne (www.NewsOne.com),
which provides up to the minute, comprehensive coverage of newsworthy events
relevant to Black Americans across the country and the world; TheUrbanDaily
(www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for
what's hot online, on the airwaves, in theaters, and on the street;
HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for
today's Black woman; Elev8 (www.Elev8.com) a site devoted to elevating the
mind, body and spirit.
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio
One's existing portfolio of media companies targetingBlack Americans. Since
its launch, Interactive One has quickly become the #1 online platform for the
African American and urban community.
SOURCE Interactive One
Contact: Natarsha Gilliard, firstname.lastname@example.org, +1-646-695-3814
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