CALGARY, Dec. 27, 2012 /CNW/ - As the effects of the global financial crisis
have yet to stabilize, many charities are continuing to face serious
reductions in their funding bases from all sectors. At the same time, the
demand for their services has grown. Charitable organizations have to look for
new sources of funding and companies are wrestling with the question of how to
allocate and stretch their dollars.
RBC has designed our community investment strategy so that we can respond to
urgent and ongoing requests through our general donation budgets and continue
to have a significant social impact by funding specific projects within our
eight strategic focus areas: health and wellness, education, environment, arts
and culture, amateur sports, social services and civic causes, employee
contributions and diversity.
In 2012, RBC, through its charitable foundation, donated $311,900 to charities
across the North of 60 region. Donations ranging from $1,000 to $75,000 were
given to non-profit organizations to support sustainable community programs.
"We believe in the power of communities and the individuals who live in them.
That's why we invest in organizations North of 60 that are working to enhance
the quality of life in the region," said Jeff Fowler, regional vice-president
for RBC's North of 60 market. "We support worthy causes because we want our
investments to make a real difference in people's lives."
In 2012, RBC contributed more than$95 million to causes worldwide through
donations and community investments of more than$64 million, and$31
million in sponsorship of community events and national organizations.
Organizations interested in applying for funding from RBC are encouraged to
visit our website at http://www.rbc.com/community-sustainability
The following are some of the organizations that received funding in 2012:
-- Kitikmeot Heritage Society
-- Alianait Entertainment Group
-- Canadian Parks and Wilderness Society
-- Bringing Youth Towards Equality
-- Habitat for Humanity
-- United Way, Yukon
-- Yukon Hospital Foundation
-- Yukon River Inter-Tribal Watershed Council
-- Habitat for Humanity
-- N.W.T. Council of Persons with Disabilities
-- Stanton Regional Hospital Foundation
-- Side Door Ministries
-- United Way, Yellowknife
North of 60
-- Nunavut Arctic College
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under
the master brand name RBC. We employ approximately 80,000 full- and part-time
employees who serve more than 15 million personal, business, public sector and
institutional clients through offices in Canada, the U.S. and 49 other
countries. RBC is recognized among the world's financial, social and
environmental leaders and is listed on the 2012 - 2013 Dow Jones
Sustainability World Index, the DJSI North American Index, the Jantzi Social
Index and the FTSE4Good Index. RBC has been named one of Canada's Greenest
Employers, one of Canada's 50 Most Socially Responsible Corporations and one
of the Best Workplaces in Canada.
Kari Peperkorn-Marlowe Advisor, Corporate Communications and Public Affairs O:
(403) 292-3970 C: (403) 470-1758 firstname.lastname@example.org
SOURCE: RBC Calgary
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