5 Trends Transforming Corporate Events in 2013

  5 Trends Transforming Corporate Events in 2013

  ACTIVE Network Business Solutions Group Predicts Technology Will Help Make
 Corporate Events More Efficient, Engaging and Profitable in the Coming Year

Business Wire

SAN DIEGO -- December 27, 2012

By many standards, the events industry is back. In fact, analysts are
estimating that total U.S. spending on corporate meetings and events is
expected to rise by 20% over the next two years^1. Yet thanks to the corporate
cutbacks of the 2008 recession, as well as pressure from shareholders and
constituents for more responsible spending, organizations are expecting more
from events than ever before.

The ACTIVE Network, Inc. (NYSE: ACTV), the leader in Activity and Participant
Management™ solutions, has identified five major trends for 2013 that it
believes will increase the strategic ROI of events for companies on both sides
of the registration desk:

1. Increasingly Smart Events

In 2011, 205 million people attended 1.8 million meetings at a total cost of
$263 billion in direct spending^2 in the United States alone, and yet analysts
estimate that only 25% of organizations maintain real-time visibility into
what they spend against corporate budgets^3. Event and engagement management
technology is helping to change that by providing real-time data on event
spend and increased engagement and exposure with attendees and exhibitors
24-7, 365 days a year.

“In 2013, we expect to see more organizations choosing event technology that
helps them increase efficiency, extend engagement and grow their business
across various types of events in their portfolio,” said JR Sherman, Senior
Vice President of Business Solutions at ACTIVE Network. “We anticipate there
will be an increased demand for technology solutions that ensure ‘smart
events’ from the top down and the bottom up.”

2. Strategic Meeting Management (SMM) Offers the Next Frontier in Business

Just as automation has improved the efficiency of marketing, sales, human
resources and other key business functions across an organization, companies
can expect SMM technology to uncover new ways to reduce and streamline event

Industry analysts estimate that 9% of the average organization’s budget today
is being spent on corporate meetings and events^4, which means that the
ability to reduce, track and understand costs will make SMM technology a vital
tool for event planners in the immediate future.

3. Consolidated Solutions Can Help Make Time for What’s Important

Many organizations have historically relied on multiple point solutions to
manage the various aspects of their events. “Over the next year, we expect
companies will invest more money in consolidated event technology solutions
that offer a one-stop-shop for organizers,” Sherman said. “Ideal solutions
will have the ability to provide organizations with a single view into their
strategic meeting management, attendee and engagement management and vendor
sourcing, freeing up event planners to spend less time on manually pulling
information from disparate systems and more time creating exceptional events.”

4. Extended Audience Engagement is Becoming the Standard

With smartphones becoming an irreplaceable tool for business—analysts predict
that mobile phones will officially overtake PCs in 2013 as the most common
method for accessing the Web^5—it’s imperative that organizations fully
leverage attendee use of these devices before, during and after events.

Many attendees will demand a mobile component for events in 2013, including:
easy-to-use applications to connect with fellow attendees, speakers and
exhibitors; social media integration that allows them to share their
experiences with their larger social networks; and the convenience of
accessing pertinent event information from the palm of their hand. In turn,
next-generation mobile applications can help enable organizers to maximize
lead generation through apps and interfaces customizable for each attendee.
These mobile apps will offer organizers the ability to obtain real-time
feedback on their events and allow them to adjust the attendee experience on
the go.

5. The Ability to Measure the Value of Face-to-Face Interactions

The value of face-to-face interaction is well understood, but with the growing
need to justify meetings spend, companies often require hard data to back up
their financial decision-making. “Technology makes it possible to gather
in-depth information on attendees’ interests and attitudes. With that data in
hand, organizers can gauge whether their event strategy is working and alter
it if necessary to help maximize their return on investment,” Sherman said.
“Organizations will have the ability to take advantage of these capabilities
to measure their results and fine-tune their meeting plans to get the most out
of every interaction with attendees.”

ACTIVE Network is powering the next generation of smart events through its
Business Solutions technology suite, which provides intelligent data and
insights designed to increase potential revenue growth, deepen attendee
engagement and gain efficiency. Customers of all sizes—including small and
medium-sized businesses, enterprise corporations, associations, tradeshows and
expos—benefit from a single technology partner for all of their event
management needs. The Business Solutions technology suite includes Conference™
for large flagship conferences, RegOnline® for attendee management solutions,
StarCite® SMM for strategic meetings management and event expense management,
and the StarCite® Supplier Marketplace to connect events with suppliers. For
more information on ACTIVE Network Business Solutions please visit

About ACTIVE Network

ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active
place. With deep expertise in Activity and Participant Management™ (APM), our
ActiveWorks® cloud technology helps organizations transform and grow their
businesses. We do this through technology solutions that power the world’s
activities and through online destinations such as ACTIVE.com® that connect
people with the things they love to do. Serving over 50,000 global business
customers and driving over 80 million transactions annually, we help
organizations get participants, manage their events and build communities.
ACTIVE Network is headquartered in San Diego, California and has over 30
offices worldwide. Learn more at ACTIVEnetwork.com or ACTIVE.com and engage
with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this
press release that are not a description of historical facts are
forward-looking statements within the meaning of the federal securities laws.
Any such statements are subject to substantial risks and uncertainties, and
actual results may differ materially from those expressed in these
forward-looking statements. More detailed information about The Active
Network, Inc. and the risks and uncertainties that may affect the realization
of these forward-looking statements is set forth in its filings with the
Securities and Exchange Commission (SEC). These filings may be read free of
charge on the SEC's website at www.sec.gov. You are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of the
date hereof. All forward-looking statements are qualified in their entirety by
this cautionary statement and The Active Network, Inc. undertakes no
obligation to revise or update this press release to reflect events or
circumstances after the date hereof.

© 2012 The Active Network, Inc. All rights reserved. ACTIVE.com, RegOnline,
StarCite and the StarCite Supplier Marketplace are registered trademarks of
The Active Network, Inc. ACTIVE Network, Activity and Participant Management
and Conference are trademarks of The Active Network, Inc. All other trademarks
are the property of their respective owners.

^1 Strategic Meetings Management, Aberdeen Group, July 2012
^2 The Economic Significance of Meetings to the U.S. Economy, Convention
Industry Council, February 2011
^3 Strategic Meetings Management, Aberdeen Group, July 2012
^4 Strategic Meetings Management, Aberdeen Group, July 2012
^5 Top 10 Strategic Technology Trends for 2012, Gartner, November 2012


ACTIVE Network
Aleka Mesaros, 1-858-652-6294
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