Want to Keep Your Weight Loss Resolution? Positivity May Be

Want to Keep Your Weight Loss Resolution? Positivity May Be the
Secret Weapon to Weight Management Success 
New Special K research shows women who think positively about weight
management are more likely to report success; Canadian poll reveals
just 48 per cent of Canadians say they're positive 
MISSISSAUGA, ONTARIO -- (Marketwire) -- 12/27/12 --  
Editors Note: A photo is associated with this press release. 
'Tis the season for planning New Year's resolutions and according to
the Kellogg's Special K(i) Canadian Positivity Poll, recently
conducted by Angus Reid, a staggering 97 per cent of Canadians agree
that a positive attitude helps in achieving goals. However, just 48
per cent of Canadians consider themselves positive. Hina Khan,
psychotherapist, television personality and Special K Ambassador
agrees that attitude is everything and says getting positive is
easier than you think. Additional research by Special K supports the
link between positivity and achieving weight management goals(i).
This is great news for the 61 per cent of Canadians making 2013
resolutions because the most popular are weight management related.
Thirty per cent of Canadians are resolving to exercise more, lose
weight or eat right. Just in time for 2013, myspecialk.ca launches
with new personalized plans to help the health-conscious stick to
their resolutions.  

The Canadian Positivity Poll Says:                                          
  - 61% are making a resolution                                             
  - 97% say positive attitude helps achieve goals                           
  - 48% consider themselves positive                                        
  - 46% did not achieve their 2012 resolution                               
  - 57% Blamed lack of self discipline & motivation for not achieving their 
    2012 resolution 

When it comes to resolution success, the poll revealed that Canadians
were almost evenly split between success and failure in 2012. In her
psychotherapy practice, Ms. Khan works with people every day to help
them change their attitudes to find success in all areas of life. She
agrees that negative thinking can sabotage your weight management
efforts and says positive thinking is critical in New Year's
resolution success.  
"I see it constantly in my practice - there is a real link between
positivity and the ability to successfully achieve goals," says Ms.
Khan. "Weight management is a big resolution goal for 2013 and
Special K research shows that women who think positively about their
weight management are more likely to succeed with their weight loss
efforts. Not only are they more successful, they are actually eight
times less likely to gain weight than women who think negatively
about their weight management.(i)" 
Canada's cup might be half full, but nearly a quarter have a negative
attitude about weight 
When it came to weight management, nearly one quarter (23 per cent)
of Canadians had a negative attitude, identifying with statements
like "It's a struggle. I'm constantly trying but never seem to make
much progress" or "It's too much work and I can't be bothered."  
The good news says Ms. Khan is that "the poll shows that only 12 per
cent of Canadians were flat out "cup is half empty" or "cup is empty"
thinkers, 48 per cent were positive and 40 per cent were balanced.
Many Canadians do have a positive attitude and I'm going to show you
how to harness that positivity to achieve your resolution in 2013." 
Defeat the defeatist attitude and succeed 
Of Canadians who made a resolution for 2012, 46 per cent failed. The
primary reasons were attitude - lack of discipline or motivation.
Fifty seven per cent of Canadians cited these reasons, and the figure
was higher among women - 63 per cent. 
"Positive thinking is so powerful because it puts us into a position
of power and into the driver's seat of our own life; what you focus
on will manifest because your actions support your thoughts." says
Ms. Khan. "Discipline and motivation, two big challenges for
Canadians making resolutions, can be fueled by positive thinking." 
Ms. Khan offers five tips on how to think more positively: 

1.  Catch negative thoughts before they take over, don't feed them! 
    --  Dismiss thoughts like "I'll never achieve my weight management goal"
2.  Reframe thoughts to the positive 
    --  "I get to go to the gym" versus "I have to" 
3.  Live in the present: don't dwell on the past or worry about the future,
    focus on the now 
    --  "I'm eating well and exercising and I'm proud of what I can do!" 
4.  Surround yourself with positive people 
    --  The Special K research showed that women who lost or maintained
        weight were three times as likely to rely on friends as a form of
        support(i), positive people can help you stay on track 
5.  Remember the external world is a perception of your internal world -
    which you can control 
    --  Another finding from the Special K research is that women who think
        positively about weight management were more likely to put a stop to
        negative conversations about their own or others bodies(i) - you can
        be the positive influence! 

Caving into cravings 
Lack of self discipline was the number one reason why Canadians
didn't achieve their resolution last year. Managing cravings is an
act of self discipline for those embarking on a weight management
program. "Cravings got the best of me" was noted as the third most
popular reason Canadians failed at their resolution.  
"It's a lot easier to be disciplined about your weight management
resolution if you have a plan," Ms. Khan explains. "First think
positive and then take advantage of resources out there to develop
and support your plan. For example, Special K has brand new free
personalized plans designed to align with your lifestyle. And it's
now easier than ever to satisfy hunger and cravings while controlling
portion size with Special K cereals, snacks, and new breakfast
sandwiches and protein shakes." 
Start your day on a positive note with a healthy breakfast! 
Special K personalized plans match your lifestyle from breakfast,
noon to night: 

--  Quick and Easy: Great for people on-the-go. Tried and true menus that
    are as easy as they are tasty 
--  Loads of Variety: Geared to foodies, a flavourful palette that keeps you
--  Always Veggie: Fresh and tasty meatless options that deliver a protein
--  In addition to meal plans, the system offers great tips and fitness
    plans with more information on food, fitness, fashion and beauty, with
    personalized articles and tools designed to keep people positive and
--  Sign up at myspecialk.ca 

Dream on! 
When asked what their dream resolution would be if it was guaranteed
to happen next year, almost one quarter of Canadians chose "Have My
Dream Body" second on
ly to "Have My Dream Lifestyle" (30 per cent).
The dream job, dream romantic relationship and dream holiday were
tied for third most popular (approx 9 per cent each)." 
About Kellogg Canada 
Driven to enrich and delight the world through foods and brands that
matter, Kellogg Canada is the leading producer of ready-to-eat cereal
in Canada. Every day, our well-loved brands nourish families so they
can flourish and thrive. These include All-Bran(i), Corn Flakes(i),
Corn Pops(i), Eggo(i), Fibre Plus(i), Froot Loops(i), Frosted
Flakes(i), Kashi(i), Kellogg's(i) Two Scoops(i) Raisin Bran,
Mini-Wheats(i), Nutri-Grain(i), Pop-Tarts(i), Pringles(i), Rice
Krispies(i), Special K(i) and Vector(i). To learn more about Kellogg
Canada, including our corporate responsibility initiatives and rich
heritage, please visit www.kelloggs.ca. For information on our
commitment to nutrition, visit www.kelloggsnutrition.ca. 
(i) (C) 2012, Trademark of Kellogg Company used under licence by
Kellogg Canada Inc. 
About the Special K Canadian Positivity Poll 
From November 21st to November 23rd 2012 an online survey was
conducted among 2,506 randomly selected Canadian adults who are Angus
Reid Forum panelists. The margin of error-which measures sampling
variability-is +/- 1.96%, 19 times out of 20. From November 27th to
November 28th 2012 a second survey was conducted among 1,000 randomly
selected Canadian adults who are Angus Reid Forum panelists. The
margin of error-which measures sampling variability-is +/- 3.1%, 19
times out of 20. The results have been statistically weighted
according to the most current education, age, gender and region
Census data to ensure a sample representative of the entire adult
population of Canada. Discrepancies in or between totals are due to
About the New Special K Research 
(i)The Special K Study "Positivity and Weight Management: A Look at
the Gains" produced by Edelman Berland, is based on quantitative data
collected from a national telephone survey of 1,004 weight conscious
women, ages 25-54 in the United States. The sample was broken out by
those with a positive and negative approach by screening participants
for specific weight management attitudes and behaviors, including how
they view themselves and others. The interviews were conducted August
29th - September 18th, 2012. The margin of error for this sample is
+/- 3.1% at the 95% confidence level. 
To view the photo associated with this press release, please visit
the following link:
Image Available:
Strategic Objectives
Sonia Kane
Kellogg Canada Media Hotline
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