Hyundai Sonata Breaks All-Time Yearly Sales Record

              Hyundai Sonata Breaks All-Time Yearly Sales Record

Sales Growth Continues Despite Strong New Competitors

Lower Fleet Sales, Segment's Lowest Incentive Spending Demonstrate Enduring
Consumer Appeal of Sonata's Game-Changing Product Recipe

PR Newswire

COSTA MESA, Calif., Dec. 27, 2012

COSTA MESA, Calif., Dec. 27, 2012 /PRNewswire/ --Hyundai's benchmark-setting
mid-size Sonata broke its all-time yearly sales record this week, surpassing
the 225,961 sales it logged in its record-setting performance last year.
Sonata joins the Elantra, Veloster, Genesis, and Equus in setting all-time
sales records for Hyundai in 2012.


"Sonata's redesign in early 2010 demonstrated that mid-size sedans that paired
bold design and fuel-efficiency with long-time segment essentials such as
roominess, safety and durability could really break through," said John
Krafcik, president and CEO, Hyundai Motor America. "We'd like to think Sonata
helped spur on the latest generation of bolder mid-size sedans, and we're
happy to see that this new competition hasn't dented Sonata retail sales,
which are now running third behind only Camry and Accord in December."

Sonata's retail sales mix demonstrates the strength of its segment-first
all-four-cylinder powertrain offering, including the well-equipped GLS,
sport-focused SE, premium Limited, and fuel-efficient Hybrid. Through
November, 52 percent of Sonata sales were GLS, 18 percent SE, 22 percent
Limited, and eight percent Hybrid. Performance enthusiasts drove the mix of
the 274-horsepower 2.0T turbo-charged model, available on both SE and Limited,
to 13 percent of retail Sonata sales.

While the mid-size segment as a whole experienced a significant 20 percent
growth in fleet sales (primarily rental cars) in 2012, Sonata's record sales
this year come with a lower fleet mix and fewer rental car sales than last
year, dropping from an 11 percent fleet mix in 2011 to a projected 9 percent
in 2012. In the segment, only the Honda Accord had a lower fleet mix. Mid-size
segment fleet sales will represent about 21 percent of total mid-size car
sales in 2012. Most competitors, including those with all-new models,
significantly increased sales to rental car companies and other fleets in

Sonata's on-going sales success has been accompanied with not only low fleet
mix but also very low incentive spending, yielding some of the highest
residual values in the segment. According to Autodata, Sonata incentive
spending through November is the lowest of all the top-ten best-selling
mid-size sedans at just $1,350 per vehicle, more than 40 percent below segment


Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's
10-year/100,000-mile powertrain warranty, and five years of complimentary
Roadside Assistance.

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SOURCE Hyundai Motor America

Contact: Jim Trainor, +1-714-594-1629,
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