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32,256 Philips LEDs Light the Iconic 2013 Times Square Ball

  32,256 Philips LEDs Light the Iconic 2013 Times Square Ball

    Demonstrates to the World Unprecedented Lighting Possibilities of LED
                                  Technology

      Philips to host “Make Your New Year Sparkle Twitter Sweepstakes -
              #NYECountdown” to Highlight Timely LED Innovations

Business Wire

NEW YORK -- December 27, 2012

Philips continues to bring innovative LED technology into the lives of
millions by lighting the world-famous Times Square New Year’s Eve Ball. New
Year’s 2013 marks the 13th consecutive year Philips has served as the official
Lighting Partner to the iconic Times Square Ball. The LED lighting on the
Times Square Ball demonstrates the latest in innovative LED technology and
ushers in a new era of lighting that delivers energy savings, greater light
quality, longer bulb life, and dimmability to existing lighting fixtures.

Times Square New Year's Eve Ball illuminated by Philips LED lighting. (Photo:
Business Wire)

Times Square New Year's Eve Ball illuminated by Philips LED lighting. (Photo:
Business Wire)

The same innovative technology used in the Ball is commercially available to
consumers to use in their home, and continues to become the new standard in
lighting. This includes the redesigned Philips LED A-19 bulb, the LED
replacement for the traditional 60 watt lamp. The A19 LED bulb reduces energy
consumption by 85 percent, lasts 25 times longer, and can save consumers an
estimated $134 in electricity costs during its lifespan, as compared to the
traditional 60-watt incandescent.

According to a recent Philips survey, almost 60% of people agree that light
plays an important role in setting the right mood for a special occasion, such
as New Year’s Eve*. In addition, 60 percent of those surveyed report that
lighting is important in improving someone’s overall mood. Of those surveyed,
30 percent are very familiar with LED lighting solutions. When asked about the
benefits of LED technology, 71 percent of respondents cite energy efficiency,
and 61 percent agree that LEDs last longer than traditional incandescent
bulbs.

However, there is a significant knowledge gap about other important benefits,
such as color quality, customizable hues and brightness, and the ability to
integrate with existing fixtures. To help raise awareness of how LED lighting
can enhance people’s lives, Philips is hosting the Make Your New Year Sparkle
Twitter Sweepstakes running Dec. 28, 2012 – Jan. 3, 2013. Using
“#PhilipsNYECountdown,” entrants could win a new lighting entertainment kit
for the home by tweeting about how Philips lighting can enhance a New Year’s
celebration**. Visit
http://www.usa.lighting.philips.com/connect/newyears/index.wpd for more
details.

“The Times Square Ball is an icon for the world to see, but more important, it
is a real-world example of how innovation can enhance our lives while creating
a more sustainable community,” said Ed Crawford, CEO of lamps, lighting
electronics and controls, Philips. “Though this is our ‘lucky’ 13^th lighting,
at Philips, we know it takes more than luck to deliver meaningful innovation.
Through our focused and persistent efforts, we continue to expand our product
lines and make it possible for more consumers to use energy-efficient,
high-quality, cost-friendly and long-lasting LED lights in their homes.”

Like the 32,256 Philips LUXEON LEDs that light the glittering Times Square
Ball, the commercially-available Philips LED bulbs consume up to 80 percent
less energy than traditional incandescent bulbs, reaping significant savings
for consumers who switch to Philips LEDs. For example, if everyone in the U.S.
transitioned to energy-efficient lighting in their homes, consumers would
eliminate 87.5 million metric tons of carbon dioxide and generate energy
savings of $15.8 billion. For more information about Philips lighting products
for the home, visit
http://www.usa.philips.com/c/led-light-bulbs/30033/cat/en/.

*About the Survey:

The survey was conducted in partnership with Opinion Research Corporation
(ORC) among a national sample of 1,003 adults, 503 men and 500 women 18 years
of age and older, living in the continental United States. Interviewing for
this survey was completed on November 15-18, 2012.

**The Make Your New Year Sparkle Twitter Sweepstakes runs Dec. 28, 2012 – Jan.
3, 2013. See the full Web site for official rules:
http://www.usa.lighting.philips.com/connect/newyears/index.wpd

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people’s lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 122,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.

Photos/Multimedia Gallery Available:
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Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50516956&lang=en

Contact:

Philips North America
Amy Shanler, 1-978-659-4463 or 1-781-223-5617
Amy.shanler@philips.com
 
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