Nomophobia on the rise in Canada: Majority of Canadian smartphone owners sleep next to their device and expect to be even more

Nomophobia on the rise in Canada: Majority of Canadian smartphone owners sleep 
next to their device and expect to be even more connected in 2013 
Rogers Innovation Report reveals top technology trends and predictions for 
2013 and beyond 
TORONTO, Dec. 27, 2012 /CNW/ - The love affair between Canadians and their 
smartphones intensified in 2012. According to the latest Rogers Innovation 
Report, commissioned by Vision Critical and released today by Rogers 
Communications, Nomophobia - the state of stress caused by being away from 
your smartphone - has gripped Canadian smartphone users. Sixty five per cent 
say they feel naked without their smartphone and Internet access. A little 
over half sleep with their device next to them, and 82 per cent use their 
smartphone in the bathroom. Over half say they check their mobile device 
before brushing their teeth in the morning. 
Looking ahead, these Canadians predict a surge in attachment to their mobile 
devices and wireless connectivity. Eighty per cent believe people will choose 
their wireless device to go online versus their desktop computer. 
"Consumers are absolutely passionate about their online connections. And, 
that's only expected to increase as technology advances," said Reade Barber, 
Vice President, Mobile and Fixed Internet at Rogers Communications. "From 
mobile banking and work flexibility, to downloading the latest e-book or 
watching the big game on the go, Canadians are doing more online today and 
will be even more connected in 2013 and beyond and as they sign up for the 
fastest Internet speeds and the latest connected technologies." 
According to those surveyed, the top technology trends and predictions 
Canadians watch more TV and movies anyplace: Over half (52 per cent) said they 
increased the amount of TV and movies they watched over the Internet at home 
in 2012. Men were almost twice as likely as women to watch TV and movies on 
their mobile devices while on the go. Eighty-six per cent of young adults and 
43 per cent of those surveyed caught Gangnam Style on YouTube. Over the next 
five years, the majority of those surveyed (65 per cent) expect to have 
seamless connections that allow them to go from room to room without missing a 
second of a TV show, movie or game. 
Canadians to get more time back in their day: Most feel that wireless network 
speeds have improved in the last year and by 2017, almost half expect to save 
at least two hours a day by using faster home and mobile Internet. 
BYOD - Bring Your Own Device - on the rise: Over half (55 per cent) said they 
were able to use the device of their choice at work or for work-related 
purposes in 2012. Seventy-two per cent believe that the majority of Canadians 
will be able to use their preferred mobile device at the office within the 
next two years. 
More Canadians to work from home thanks to cloud services and faster mobile 
speeds: Fifty-nine per cent of respondents predict that over the next two 
years Cloud services—combined with faster mobile networks— will mean more 
Canadians will work from home. 
Canadians making more mobile payments: More than one in ten used an app to pay 
for a purchase in 2012. The majority of those surveyed (67 per cent) think 
that within two years most Canadians will use mobile devices to pay for 
purchases and save money. 
More digital and less paper - increased use of e-books and online magazines: 
In 2012, 10 per cent of those surveyed downloaded a racy novel to a mobile 
device - and must have liked it - since the majority (78 per cent) think 
e-book sales will explode. Expect more room in the recycling bin as 77 per 
cent predict more Canadians will do their magazine reading on their tablets in 
Buffering to be as old school as dial up Internet: In 2012, ten per cent of 
respondents said they updated to faster mobile Internet speeds, signing up for 
the next gen network LTE, and 22 per cent said they upgraded to an LTE device. 
That is expected to jump, with 80 per cent predicting that more Canadians will 
sign up for the fastest internet speeds available in 2013. The result? The 
strong majority (71 per cent) predict that buffering on a wireless device will 
be as old school as dial up Internet. And in the next five years, more than 
three quarters (76 per cent) believe the overwhelming majority of Canadians 
will download files in seconds using the fastest mobile Internet technology in 
the world. 
All about integration - technology ecosystems like Windows 8 gaining ground: 
The majority of those surveyed (82 per cent) believe that in 2013, integrated 
technology systems that seamlessly connect two or more devices, will increase 
in popularity. These include mobile Internet ecosystems like Mac computers 
integrated with iPhone or Windows 8 software from your desktop at work or home 
and/or tablets integrated with Windows 8 smartphones. 
To view our Rogers Innovation Report Infographic, 
For full report results,
About the survey
From November 15th to November 19th, 2012, an online survey was conducted 
among a sample of 1,040 Canadians that own and use a smartphone or tablet, who 
are Angus Reid Forum panel members. The results have been statistically 
weighted according to the most current age, gender and region Census data to 
ensure a representative sample. The margin of error on the full base — which 
measures sampling variability — of 1,040 respondents is +/- 3.1%. 
Discrepancies in or between totals are due to rounding. 
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media 
company. We are Canada's largest provider of wireless voice and data 
communications services and one of Canada's leading providers of cable 
television, high speed Internet and telephony services. Through Rogers Media 
we are engaged in radio and television broadcasting, televised shopping, 
magazines and trade publications, sports entertainment, and digital media. We 
are publicly traded on theTorontoStock Exchange (TSX: RCI.A and RCI.B) and 
on the New York Stock Exchange (NYSE: RCI). For further information about the 
Rogers group of companies, please 
Kathryn Boland Rogers Communications 416-935-6542 
Image with caption: "The Rogers Innovation Report reveals that the love affair 
between Canadians and their smartphones intensified in 2012 with 55 per cent 
of Canadians checking their mobile device before brushing their teeth in the 
morning. (CNW Group/Rogers Communications Inc.)". Image available at: 
SOURCE: Rogers Communications Inc. 
To view this news release in HTML formatting, please use the following URL: 
CO: Rogers Communications Inc.
ST: Ontario
-0- Dec/27/2012 12:30 GMT
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