Windows Azure Extends Mimvi Search and Recommendation Technology

       Windows Azure Extends Mimvi Search and Recommendation Technology

PR Newswire

SUNNYVALE, Calif., Dec. 27, 2012

SUNNYVALE, Calif., Dec. 27, 2012 /PRNewswire/ -- Mimvi, Inc. (OTCQB: MIMV)
announces that alongside the new release of Mimvi App Search now in the
Windows Phone Store, Mimvi is taking advantage of Microsoft Corp.'s Windows
Azure cloud platform to extend its core technology to internal and external
groups and partners in the Microsoft ecosystem. This strategic relationship
with Microsoft allows Mimvi to further enhance and extend its proprietary
algorithmic technology - the foundation of its mobile search, discovery and
recommendations engine.

In addition to search and recommendations, Mimvi is using Windows Azure to
build out a suite of products based on its technology, including MimviLink™, a
mobile advertising network that matches relevant mobile apps to content.

Microsoft and Mimvi are also working together to enable companies to migrate
mobile apps and backend infrastructures to the Windows Azure cloud and/or the
Windows Phone Store.

Kasian Franks, Founder and CVO of Mimvi states, "Windows Azure is a great
match for Mimvi's growing technology needs. The mobile space is exploding with
apps, and without good search technology and a strong cloud foundation to
serve our results, we wouldn't be able to keep pace with the growing demand
for our services."

Mimvi's search engine returns millions of mobile app and web app results and
has indexed the more than 1.2 million mobile apps in the marketplace today.
It's the only search engine that provides users access to "Amazon-like"
recommendations for mobile apps specifically. The global smartphone app market
is forecasted to reach US $100+ billion by 2017 according to Global Industry
Analysts, Inc.

"Our strategic technology advantage and relationship with Microsoft will serve
Mimvi well," says Franks.

"Companies such as Mimvi that develop ways to approach mobile search and app
recommendations can take advantage of Microsoft's scalable cloud solution.
With Windows Azure, Mimvi can quickly build, deploy and manage its core mobile
search and discovery technologies and applications across a global network of
Microsoft-managed datacenters. Windows Azure will help enable Mimvi to quickly
provide clients and partners with the services they need in an increasingly
competitive environment," says Dan Sandlin, Manager Windows Azure Team at

About Mimvi, Inc.

Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is a pure-play
mobile technology company. Its proprietary search and "intelligent"
recommendation algorithms enable the search and discovery of Mobile Apps,
Mobile Content and Mobile Products across multiple devices and platforms,
including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone,
Facebook and Web Apps.

For more information, please visit:

Products or service names mentioned herein are the trademarks of their
respective owners.

Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the
meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried,
whenever possible, to identify these forward-looking statements using words
such as "anticipates," "believes," "estimates," "expects," "plans," "intends,"
"potential" and similar expressions. These statements reflect Mimvi's current
beliefs and are based on information currently available to it. Accordingly,
such forward-looking statements involve known and unknown risks, uncertainties
and other factors which could cause Mimvi's actual results, performance or
achievements to differ materially from those expressed in or implied by such
statements. MIMVI undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information contained in
this Press Release including such forward-looking statements.

Investor Contact: 

Gerald Kieft 

The WSR Group
(772) 219-7525 (tel)

SOURCE Mimvi, Inc.

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