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Survey Reveals Top Computer New Year’s Resolutions For Americans

  Survey Reveals Top Computer New Year’s Resolutions For Americans

Faster Running Programs, Speedier Start-Ups, and Improved Reliability Lead The
 List of Things Americans Would Like to Change About Their Computers in 2013

Business Wire

BOISE, Idaho -- December 27, 2012

New research commissioned by Crucial.com, a leading online destination for
memory and solid state drive upgrades, and conducted online by Harris
Interactive, provides greater insight into the 2013 New Year’s resolutions
that Americans would most like to make for their computers if given the
opportunity.

New research commissioned by Crucial.com provides insight into the 2013 New
Year's resolutions that ...

New research commissioned by Crucial.com provides insight into the 2013 New
Year's resolutions that Americans would most like to make for their computers
if given the opportunity. (Photo: Business Wire)

Of those who have a computer, more than half (53%) said they would like their
computer programs to run faster, while 43% said that faster start-up would be
one of their top New Year’s resolution for their computer in 2013.

Furthermore, 36% of those who have a computer said they would like to improve
reliability (e.g., fewer crashes or freezes) of their computer in the coming
year, a sign that American consumers' computers may not be operating with
enough internal memory.

“New Year's has always been a time to reflect on many of the life changes we
want to make in the coming year. And, since most resolutions focus on
improving health, relationships, careers, and eliminating the things that
cause life stress, we encourage consumers to also focus on alleviating the
stress and frustration caused by a computer that is underperforming,” says
Roddy McLean, marketing director, Crucial.com. “Often times, all it takes to
get a computer back up to speed and resolve performance issues is a simple
do-it-yourself memory upgrade. It might just be the easiest and most rewarding
New Year’s resolution consumers will ever make.”

In addition to speed and reliability, 35% of those who have a computer said
longer battery life would be a resolution for their computer in 2013. 29%
cited increased storage space, and nearly one-quarter (24%) of computer-owners
said they would like their computer to stay cooler when operating. 18% said
they wished for their computer to reduce its weight or size in 2013, while
only 1 out of 5 said they would not change anything about their computer in
2013.

“Simply put, a memory upgrade will make a computer operate more efficiently,
which in turn will prolong battery life, reduce operating temperatures and in
the case of solid-state drives (SSD), even help reduce the weight of the
computer,” added McLean.

Founded on the concept of making upgrades easy for the everyday computer user,
Crucial.com, has been serving customers for nearly 15 years, while providing
the knowledge and tools needed to select and purchase the right computer
memory upgrade. Just go to Crucial.com and run the Crucial® System Scanner
tool to find the right memory upgrade options that will improve system
performance and extend the life of an existing computer.

Visit www.crucial.com for more information, follow Crucial on Twitter at
@CrucialMemory, “LIKE” Crucial at www.facebook.com/CrucialMemory, and
subscribe to helpful videos at www.youtube.com/crucialmemory.

Survey Methodology

This survey was conducted online within the United States by Harris
Interactive on behalf of Crucial.com from November 27^th – November 29^th,
2012 among 2,249 adults ages 18 and older, among which 2,172 are computer
owners. This online survey is not based on a probability sample and therefore
no estimate of theoretical sampling error can be calculated. For complete
survey methodology, including weighting variables, please contact Will Ostedt
at wostedt@ppmgcorp.com.

About Crucial.com

Crucial.com is a leading online retailer specializing in computer memory (RAM)
and solid state drives (SSDs), and is operated by a subsidiary of Micron
Technology, Inc., one of the world's leading manufacturers of computer memory
products. Crucial.com offers more than 250,000 compatible products for nearly
every computer system: home and business, old and new, PC and Mac® computers.
Utilizing a suite of easy-to-use, free online tools, including the Crucial®
System Scanner and the Crucial Memory Advisor™ tool, Crucial.com makes it easy
to find a compatible upgrade to improve computer performance and restore
system reliability. For more information, visit www.crucial.com.

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron's common stock is traded on the NASDAQ under the MU symbol.
To learn more about Micron Technology, Inc., visit www.micron.com.

©2012 Micron Technology, Inc. All rights reserved. Information is subject to
change without notice. Crucial, the Crucial logo, and Memory Advisor are
trademarks of Micron Technology, Inc. All other brand or product names are
trademarks or registered trademarks of their respective holders.

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Contact:

The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
310-556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com
 
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