Analytics Are Key to Long-term Brand Activity on Google+ says Punch Communications

     Analytics Are Key to Long-term Brand Activity on Google+ says Punch

PR Newswire

LONDON, Dec. 27, 2012

LONDON, Dec. 27, 2012 /PRNewswire/ --The introduction of analytics to Google+
pages and communities will be key in ensuring that brands continue to invest
time and resource into the social network, according to integrated PR, search
and social media agency Punch Communications.

Many brands are now realising the value of Google+, not only as a community
platform, but also as a network where they can have conversations with their
audiences that are different from those on other social networks. However, as
marketing teams come under continued pressure to generate tangible results
from social media activity, analytics has become increasingly important in
providing the information needed to track results and highlight successes.

PR, search and social media agency Punch Communications suggests that in order
to thrive as a brand engagement platform, Google+ needs to provide the
analytics required by marketing teams. Rather than brands and agencies
manually collecting data and reporting only on what is publicly available from
Google+ pages and communities, a tool would make this process far more
straightforward and free up time for marketers to spend on data analysis.

Pete Goold, managing director of PR agency Punch, said: "Over the past few
years we've seen a shift in brand social media behavior. What was initially a
land grab to gain more fans than the nearest competitors is now a much more
focused discipline requiring tangible results and meaningful interactions with

"Analytics for social networks has become a major part of the change, and
Google+ is no different. The potential of Google+ as a brand platform is clear
– introducing an analytics feature for pages will be key for Google+ to
continue attracting brand activity that will make the network an even more
engaging environment for users in future."

Punch Communications is an integrated PR, social media and SEO agency
delivering campaigns for clients based all over the world.

For more information, or for an informal chat about how Punch can help improve
your digital marketing activity, please call 01858 411600, or visit

Contact – Keredy Andrews
Tel: 01858 411600

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SOURCE Punch Communications

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