Don't stash it, cash it: eBay Canada helps Canadians sell old electronics after the holidays

Don't stash it, cash it: eBay Canada helps Canadians sell old electronics 
after the holidays 
More than two-thirds of Canadians who expected to get a new smartphone or 
tablet this holiday season already have one 
TORONTO, Dec. 27, 2012 /CNW/ - After a holiday season that introduced a slew 
of new electronics to households across Canada - including the iPhone 5, 
Microsoft Surface and Wii U - many Canadians are now finding themselves stuck 
with older devices they no longer need or want. 
In fact, a recent survey conducted by Vision Critical on behalf of eBay Canada 
found that 68 per cent of Canadians who expected to get a new smartphone or 
tablet this holiday season already had one or both of these devices. 
The survey found consumers are at odds with what to do with their old devices. 
Only seven per cent say they typically resell them, while five per cent tend 
to throw them out instead of recycling them. Another 18 per cent say they 
keep their dated devices in the ubiquitous junk drawer. Considering that, on 
average, smartphones and tablets sell for more than $200(1) on eBay that is a 
lot of value to tuck away and leave unrealized. 
But, rather than simply ditching devices or stashing them away indefinitely, 
eBay Canada is reminding Canadians that it's easy to sell those surplus 
gadgets to recoup some holiday cash. 
"While we are great at buying up new technology, we sometimes don't know what 
to do with our unwanted electronics," said Andrea Stairs, country manager for 
eBay Canada. "eBay empowers Canadians to sell their excess tech gear - quickly 
and simply - and pocket the proceeds. In as little as 60 seconds, we can all 
make some money, de-clutter, and give our old devices a second life." 
This holiday season, consumers have more options than ever when it comes to 
getting rid of their unwanted items: listing items on eBay using the eBay 
mobile app, receiving instant cash offers through eBay's online Instant Sale 
program, and, for the first time, recouping cash in-store with the help of 
Staples Canada. 
Making selling mobile
Selling that old tech item easy! The eBay Mobile app allows Canadians to list 
almost any item on in less than 60 seconds. 
"Using eBay's mobile apps, Canadians can quickly research what their item is 
worth, create a listing by adding pictures from their phone, and offer their 
device for sale from virtually anywhere," said Stairs. "eBay's quick and 
intuitive mobile apps allow sellers to sell how they want, when they want." 
eBay helps Canadians sell their old electronics - instantly
eBay's Instant Sale program, an electronics trade-in program powered by 
Staples Canada, is another easy and convenient alternative for Canadians 
looking to unload a spare smartphone, laptop, tablet, or gaming system. 
Using eBay's Instant Sale, Canadians can get up to $583 for an iPad (3(rd) 
Generation), and $337 for an iPhone 4S. With a catalogue of more than 550 
devices, it only takes four quick steps - and less than a minute - to obtain a 
cash offer. 
Here's how: 
1. Identify the device at 
 instantsale.eBay.ca.
  2. Get an offer based on the device and description, instantly.
  3. Accept the offer and receive a free shipping label to ship the 
 device.
  4. Once the device is received and assessed, the money is deposited 
 into the seller's PayPal account. 
For more information on eBay's Instant Sale program, visit 
https://instantsale.eBay.ca 
Instant Sale In-Store at Select Staples Locations
This year, for the first time, Staples Canada will accept unwanted electronics 
(excluding gaming consoles/video games, laptops or desktops) in select Greater 
Toronto Area (GTA) stores. Starting January 3, consumers can simply bring a 
device to a participating Staples location where an associate will evaluate 
the item and issue a merchandise credit on the spot for the assessed value. 
To find a participating Staples location in the GTA, please visit 
http://ebay.ca/instantsale/staplesinstore/ 
About the survey
The data featured in this release was conducted by the integrated Consumer, 
Retail & Shopper Insights Team of Vision Critical. Results are based on a 
national online study conducted among 1,503 Canadian adults aged 18 or over 
across Canada on December 3, 2012. The margin of error, which measures 
sampling variability, is +/- 3.1%, 19 times out of 20. The results have been 
statistically weighted according to the most current education, age, gender 
and region Census data to ensure a sample representative of the entire adult 
population of Canada. 
About eBay 
Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of buyers and 
sellers globally on a daily basis through eBay, the world's largest online 
marketplace, and PayPal, which enables individuals and businesses to securely, 
easily, and quickly send and receive online payments. We also reach millions 
through specialized marketplaces such as StubHub, the world's largest ticket 
marketplace, and eBay Classifieds sites, which together have a presence in 
more than 1,000 cities around the world. eBay was visited by more than 8.3 
million Canadians in September 2012 (comScore Media Metrix). 
About Instant Sale in Canada
eBay's Instant Sale program in Canada is powered by Staples Canada. It allows 
consumers to get cash for their unwanted electronic devices in four easy 
steps. Based on the device and its description, the system will generate an 
offer - instantly. If the offer is accepted, sellers will be able to ship 
their device to Staples for free and once the item is evaluated, Staples sets 
the price and pays the buyer. If in good condition, Staples will resell the 
item and if not, the item will be recycled responsibly. For more information 
and to try Instant Sale, visit https://instantsale.eBay.ca 
(_______________________________________ )
(1) Based on tablet and smartphone purchases by Canadians on eBay from January 
1 to December 18, 2012.     
For more information, please contact: 
Alana Lipton Edelman PR (on behalf of eBay Canada) 416.716.1552 
Alana.Lipton@edelman.com 
Megan Vickell eBay Canada 647.537.5871 mvickell@ebay.ca  
SOURCE: eBay Canada 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2012/27/c3335.html 
CO: eBay Canada
ST: Ontario
NI: RET INTERNET ECOSURV  
-0- Dec/27/2012 12:00 GMT
 
 
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