Cache Announces Ecommerce Initiative
Company Partners With Usablenet to Deliver Streamlined Mobile
NEW YORK, NY -- (Marketwire) -- 12/27/12 -- Cache, Inc. (NASDAQ:
CACH), a specialty chain of women's apparel stores, announced today
the launch of its mobile app shopping experience through its
partnership with Usablenet, a leading mobile and multichannel
platform company. This application was developed in response to
increased traffic to Cache's mobile site and allows customers to
multi-task while shopping thereby forwarding the Company's objective
to engage with its customers in all environments. Through the mobile
app, customers can now receive relevant content and promotions from a
brand she trusts for leading fashion in a user friendly device. This
introduction complements Cache's mobile web store and offers the full
range of Cache designs.
In partnership with Xtify, the app delivers push notifications
targeted by location, history, and user preference in order to
deliver relevant information on new collections and promotions, while
simultaneously driving traffic to the nearest location. A double bar-and QR-code scanner is a convenient in-store tool designed to
seamlessly connect customers with the warehouse information to locate
designs in alternate colors, options, and sizes, and creates an easy
ordering process. A streamlined and secure checkout process paired
with stored member registration information enables simple ecommerce
"We are excited to partner with Usablenet given its experience in
retail and its strategic perspective on mobile," said Kevin Metz,
Vice President of e-commerce at Cache. "We believe their platform
supports a positive shopping experience via mobile app, and ensures
that the app has a tactile and current feel. Usablenet aligns
perfectly with our goals to make our constantly changing collections
readily available on mobile and to drive sales by connecting with our
customers through relevant push notifications and special deals."
Carin van Vuuren, CMO of Usablenet, commented, "Cache truly kept the
needs of their customer and the desired brand experience in mind by
expanding the mobile experience with an app. The Cache customer
desires to be first with fashion, and responds to a great offer.
Together the mobile web
site and the app complement the store
experience and lay the foundation for a true multi-channel experience
About Cache, Inc.
Cache is a nationwide, mall-based specialty retailer of sophisticated
sportswear and social occasion dresses targeting style-conscious
women who have a youthful attitude and are self-confident. The
Company currently operates 261 stores, primarily situated in central
locations in high traffic, upscale malls in 42 states, the Virgin
Islands and Puerto Rico.
Certain matters discussed within this press release may constitute
forward-looking statements within the meaning of the federal
securities laws. Although Cache, Inc. believes the statements are
based on reasonable assumptions, there can be no assurance that these
expectations will be attained. Actual results and timing of certain
events could differ materially from those projected in or
contemplated by the forward-looking statements due to a number of
factors, including, without limitation, industry trends, merchandise
and fashion trends, competition, seasonality and changes in general
economic conditions and consumer spending patterns, the ability to
successfully recruit a new President, reliance on foreign
manufacturers, dependence on management, dependence on vendors and
distributors, material weakness in our internal controls, as well as
other risks outlined from time to time in the filings of Cache, Inc.
with the Securities and Exchange Commission.
Usablenet is a global technology leader for mobile and multi-channel
customer engagement. Usablenet's powerful platform enables leading
companies in all sectors to create compelling experiences for their
customers across multiple channels, including mobile, tablet, social,
and in-store kiosk. Usablenet customers include Marks and Spencer,
ShopNBC, Aeropostale, FedEx, The Ritz-Carlton, Dell and others.
Founded in 2000, Usablenet is a private company headquartered in New
York City with offices in Los Angeles, Italy and London. For more
information, visit us at http://www.usablenet.com or on Twitter
Executive Vice President and
Chief Financial Officer
Allison Malkin/Rachel Schacter
(203) 682-8225/(646) 277-1243
LaunchSquad for Usablenet
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