PulteGroup 2012 Surveys Reveal Improved Homebuyer Sentiment
Renters, Baby Boomers and Families Anticipate Lifestyle Shifts, More
Optimistic About Buying Next Home
BLOOMFIELD HILLS, Mich., Dec. 27, 2012
BLOOMFIELD HILLS, Mich., Dec. 27, 2012 /PRNewswire/ --2012 has been a year of
lifestyle changes and improving optimism for those thinking about buying a new
home, according to this year's PulteGroup Home Index (PGHI) surveys.
A summary of the surveys conducted by national homebuilder PulteGroup, Inc.
(NYSE: PHM) shows that people are putting family first when making plans for
their next move. Whether it's planning for more kids or anticipating
relatives to move in, the 2012 survey results reveal that the economy is no
match for family priorities.
"Across the board we are seeing more confidence in the market in general.
Also, more families are making a deliberate choice to build a better bond
among the generations and live closer to family and friends," said Deborah
Wahl Meyer, senior vice president and chief marketing officer of PulteGroup.
"PulteGroup conducts the quarterly surveys in conjunction with our ongoing
consumer research efforts to keep a pulse on consumer trends and understand
what's important to homebuyers and how they truly live in and enjoy their
Four PGHI surveys were conducted in 2012 and focused on a myriad of topics
from retirement to first-time homebuyers. This year's results revealed a
variety of trends, highlighting consumer confidence in the economy and housing
o61 percent of still-working Baby Boomers plan to retire in less than 10
years and aren't delaying retirement plans. 73 percent say they are
financially prepared to retire in 10 years or less.
o61 percent of renters plan to buy a home within the next two years.
oTop reasons renters have increased their interest in buying a home: They
like being able to call themselves homeowners (49 percent) and they view
it as a good financial investment (44 percent).
oRenters are buying homes with more space for family/kids (36 percent)
while current homeowners ages 18 – 34 want a larger home for their growing
families (68 percent).
The surveys also show the importance of family across all generations, and
some significant changes in family dynamics that often influence their next
new home plans:
oHomebuyers do not want to sacrifice family when buying a new home. Only
21 percent of homeowners said moving away from their family would be a
trade-off to get their "dream" home.
oTwice as many households as today expect to eventually share their home
with their adult children or aging parents. 31 percent anticipate at
least one adult child moving back home; and 32 percent anticipate an aging
parent living with them.
oFamily bonding was cited as the top reason for having adult children move
back home (46 percent) and for aging parents (48 percent) to move in.
o84 percent of homeowners plan for their next home to be the same size or
oAbout 62 percent of Baby Boomers want their home in retirement to be
within the same state they currently live. This represents a 20 percent
increase compared with two years prior.
o32 percent of Baby Boomers want to live within 20 miles of their
children/grandchildren upon retirement.
"Our 2012 survey results are consistent with the trends we experienced with
our communities during the year, and offer a peek at what may be in store for
2013 and beyond," Meyer said. "Along with the renewed sense of optimism
toward housing among all buyer groups, we are also seeing that family can have
a significant influence on the decisions associated with buying a new home."
About the Surveys
The PulteGroup Home Index (PGHI) surveys polled both renters and homeowners
around the country to identify intentions as well as motivators and deterrents
around the home buying process, sentiment toward the housing market, and
housing trends and preferences. PulteGroup, Inc. worked with Russell Research
to conduct the online surveys which were fielded throughout the year. Figures
for gender, age, and geography were weighted where necessary to match their
actual proportions in the population. More details about the methodology can
be found in the individual research findings for each survey.
PulteGroup, Inc. (NYSE: PHM), based in Bloomfield Hills, Mich., is one of
America's largest homebuilding companies with operations in approximately60
markets throughout the country. Through its brand portfolio that includes
Centex, Pulte Homes and Del Webb, the company is one of the industry's most
versatile homebuilders able to meet the needs of multiple buyer groups and
respond to changing consumer demand. PulteGroup conducts extensive research
to provide homebuyers with innovative solutions and new homes designed for the
way people actually live today. As the most awarded homebuilder in customer
satisfaction, PulteGroup brands have consistently ranked among top
homebuilders in third-party customer satisfaction studies.
For more information about PulteGroup, Inc. and PulteGroup brands, go to
pultegroupinc.com; www.pulte.com; www.centex.com; www.delwebb.com.
SOURCE PulteGroup, Inc.
Contact: Jacque Petroulakis, +1-480-391-6169,
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