Starwood Opens 71 Hotels and Signs Most New Hotel Deals since Pre-Crisis

  Starwood Opens 71 Hotels and Signs Most New Hotel Deals since Pre-Crisis

    Builds on Global Lead and Aggressively Expands Footprint With Balanced
                Signings in both Mature and Developing Markets

Business Wire

STAMFORD, Conn. -- December 26, 2012

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that,
despite ongoing macroeconomic and geo-political uncertainty, 2012 was a year
of the most deal signings since before the global economic crisis. Before
year-end, the company expects to have signed in excess of 125 new hotel
management and franchise agreements, surpassing last year’s deal signings by
approximately 13 percent.

By year end 2012, Starwood expects to have opened 71 new hotels, representing
approximately 18,500 rooms in 20 countries, strengthening its global lead and
expanding its footprint particularly in developing markets. Since 2007,
Starwood has added over 100,000 gross new hotel rooms to its system.

“Starwood’s nine highly sought-after brands, powerful systems, unmatched
portfolio and established local operating teams around the globe set us apart
from our competition and position us well for sustained balanced footprint
growth in both mature and developing markets,” said Simon Turner, President of
Global Development. “Our agile and creative development approach allows us to
adapt our growth strategies based on specific geographic markets or brand
needs. 2012 was a year of strong deal momentum for us throughout the world and
we are encouraged by a continued high level of developer interest in working
with Starwood.”

Frits van Paasschen, President and CEO of Starwood, added: “Rising wealth and
a growing middle class around the world are creating new demand for
infrastructure, including new hotels, and Starwood is well positioned to take
advantage of these trends. Our annual deal signings have increased
progressively since 2009. Furthermore, the size of our overall cumulative
pipeline and the quality of developers, projects and commercial terms are the
finest they have ever been in the company’s history.”

Starwood’s pipeline in developing markets is at the highest levels ever,
including signed hotel deals in the vast majority of the most significant
fast-growing economies. For example, notwithstanding recent concerns about the
pace of macroeconomic growth in China, Starwood’s footprint expansion
continues unabated and the company expects to celebrate the opening of its
125^th hotel in China in 2013. Starwood also continues to see meaningful,
quality growth in mature markets, including sustained, strong levels of hotel
conversions. Approximately 20 percent of the deals signed in 2012 were
conversions of existing properties, of which 12 opened during the year.

Starwood reinforced its luxury lead with significant openings in 2012. St.
Regis experienced one of its strongest years for openings around the globe,
including hotels in Bal Harbour in Florida, Mauritius and Doha. The Luxury
Collection opened more rooms in one year than ever before in Starwood’s
history, including two hotels in the Blue Mountains in Australia, Metropole
Palace in Serbia, and Twelve at Hengshan in Shanghai. W Hotels also had a
strong year of openings with the brand’s debut in Paris, Bangkok and

Sheraton, Westin and Le Méridien, Starwood’s upper upscale brands, enjoyed a
strong year of growth with the opening of a flagship Manhattan property, The
Westin New York Grand Central, and the addition of nearly 7,000 rooms in
China. Openings included the Sheraton Macao Hotel, Cotai Central - the largest
Starwood hotel to open worldwide in 2012 and, upon completion, the largest
hotel in Macao. Conversions increased during the year in North America and
Latin America, and included the openings of The Westin Lake Las Vegas, Le
Méridien Arlington, The Westin Snowmass Resort, Sheraton Vitoria in Brazil,
and Le Méridien Mexico City in Mexico, among others.

Starwood’s mid-market brands, Four Points by Sheraton, Aloft and Element, saw
the most openings since 2009. In 2012, the company opened the largest number
of Four Points by Sheraton hotel rooms in over 10 years. Aloft saw a
meaningful increase in signings, with strong conversion momentum, including
the opening of hotels at San Francisco Airport and in Nashville. Aloft also
opened in new global markets, including Zhengzhou Zhengdong in China, the
company’s fifth Aloft in China, and San Jose in Costa Rica, the company’s
second Aloft in Latin America and first in Costa Rica. Element made its South
Florida debut with a new hotel at the Miami International Airport. Starwood
expects its robust mid-market portfolio growth to continue in 2013 and will
celebrate the opening of its milestone 250^th hotel early in the year.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,128 properties in nearly 100 countries
and 154,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and ElementSM. The Company boasts one of the industry’s leading
loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit

(Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements are not
guarantees of future performance or events and involve risks and uncertainties
and other factors that may cause actual results or events to differ materially
from those anticipated at the time the forward-looking statements are made.
These risks and uncertainties are presented in detail in our filings with the
Securities and Exchange Commission. Although we believe the expectations
reflected in such forward-looking statements are based upon reasonable
assumptions, we can give no assurance that our expectations will be attained
or that results and events will not materially differ. We undertake no
obligation to publicly update or revise any forward-looking statement, whether
as a result of new information, future events or otherwise.)


Starwood Hotels & Resorts Worldwide, Inc.
Carrie Bloom, 203-964-5755
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