Weight Watchers® Delighted For Brand Ambassador Jessica Simpson On Pregnancy News

 Weight Watchers® Delighted For Brand Ambassador Jessica Simpson On Pregnancy
                                     News

PR Newswire

NEW YORK, Dec. 26, 2012

NEW YORK, Dec. 26, 2012 /PRNewswire/ --Following weeks of speculation, Weight
Watchers International, Inc. (NYSE: WTW) congratulates Jessica Simpson, one of
its North American ambassadors, on the news that she is expecting her second
child. Simpson confirmed the exciting news via Twitter on December 25.

"It's wonderful news and we couldn't be happier for Jessica, Eric and big
sister-to-be Maxwell," said Cheryl Callan, Senior Vice President of Marketing,
Weight Watchers. "We've seen first-hand that Jessica has a refreshed outlook
on food, activity and the importance of developing healthy habits, which we
hope will guide her through this next pregnancy and beyond. She has come a
long way and we know her story and success will continue to inspire others."

After struggling in the past to lose weight healthfully, Simpson chose Weight
Watchers to adopt a healthy lifestyle and set a positive example for her
daughter Maxwell. By following the Weight Watchers program through weekly
meetings with her family and friends, Jessica lost more than 50 pounds and has
gained the knowledge and habits to help her make healthy choices in any life
stage.

One of the most important factors for having a healthy baby is being a healthy
mother, and Simpson's success on Weight Watchers returned her to the weight
she was at prior to her pregnancy with Maxwell, putting her in a healthier
position for this second pregnancy.

Simpson's successful weight loss prior to becoming pregnant will be featured
in Weight Watchers' new "Expect Amazing" advertising campaign, including a
spot with her sharing the happy news. However, Simpson will not be following
the program during the pregnancy while her weight and well-being is monitored
by her obstetrician, as is recommended for any woman during pregnancy. After
she gives birth, Simpson and her doctor will decide when she should resume
following the Weight Watchers program.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 45,000 meetings each week
where members receive group support and learn about healthy eating patterns,
behavior modification and physical activity. WeightWatchers.com provides
innovative, subscription weight management products over the Internet and is
the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.

SOURCE Weight Watchers International, Inc.

Contact: Stephanie Schulman, Weight Watchers, +1-212-817-4262,
Stephanie.Schulman@weightwatchers.com
 
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