McDonald's Flavor Battle Unveils Finalists in Nation's Premier DJ Competition

McDonald's Flavor Battle Unveils Finalists in Nation's Premier DJ Competition

Three mix-masters from across the nation set to battle live for $10,000,
championship title at finale in Miami February 7

PR Newswire

OAK BROOK, Ill., Dec. 24, 2012

OAK BROOK, Ill., Dec. 24, 2012 /PRNewswire/ -- McDonald's Flavor Battle, a
national disc jockey (DJ) competition featuring some of America's hottest
up-and-coming mix-masters and beatsmiths, revealed today DJ Arty J of St.
Louis, Mo., DJ Element of Brooklyn, N.Y., and DJ Jena Red of Pasadena, Cali.,
beat 21 other DJs from across the nation and advanced to the final round of
the competition. The finalists will now scratch, mix and battle live in Miami
on February 7, 2013, before a panel of celebrity judges and crowd of young,
hip audiophiles for a $10,000 grand prize and bragging rights as the 2013
Flavor Battle champion.

(Photo: http://photos.prnewswire.com/prnh/20121224/CG34365)

(Photo: http://photos.prnewswire.com/prnh/20121116/CG15047-c)

The epic battle of eats and beats began online at FlavorBattle.com in early
November with 24 DJs each representing a U.S. region and a McDonald's iconic
burger — the Angus Third Pounder (East Coast), Double Quarter Pounder with
Cheese (Central region) and Big Mac (West Coast). A star-studded party in
Times Square that included several music and entertainment celebrities,
including hip-hop artist/television host/actor Bow Wow, DJ/television
correspondent Amanda Seales, hip-hop artist/reality TV star The Astronomical
Kid, aka Astro, and renowned celebrity blogger Necole Bitchie, helped kick-off
the national competition.

"It was great being a part of the Flavor Battle launch party," said Seales.
"I'm so glad to see McDonald's supporting the artistry of deejaying and
creating a space for quality DJs to broaden their exposure, and their
wallets."

"It's been an honor to be a part of McDonald's Flavor Battle this year and
although there could only be three finalists, all the DJs in the competition
deserve recognition and respect for being part of the battle," said Astro.

DJ Arty J, DJ Element and DJ Jena Red garnered the most votes in the intense
online competition in which thousands of music and burger lovers from across
the nation listened to a custom music mix from each DJ on FlavorBattle.com and
voted daily for their favorite flavor master in each region. Sprite® Spin-Off
is a new addition to this year's competition. Fifteen DJs who garnered a high
number of votes, but did not advance to the final round, received a second
shot at winning a trip to Miami. DJ Kue of St. Louis, Mo., climbed his way to
the top of the Sprite Spin-Off and will spin during the finale's exclusive
pre-event party.

"McDonald's Flavor Battle gives some of the most creative, emerging DJs a
national platform to showcase their skillful talent and connect with audiences
through a universal vehicle — music," said Rob Jackson, McDonald's U.S.
marketing director. "Music is an integral part of culture and communities, and
as a brand, we're proud to continue supporting a program that shines a
spotlight on the unparalleled art form of deejaying."

Conducted with men's style and lifestyle network Complex Media, Flavor Battle
launched in 2009 as an extension of McDonald's 365Black initiative. McDonald's
365Black platform was created to celebrate the pride, heritage and
achievements of African-Americans year round.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States
offering a variety of wholesome foods made from quality ingredients to more
than 26 million customers every day.Nearly 90 percent of McDonald's 14,000
U.S. restaurants are independently owned and operated by local businessmen and
women. Customers can now log online for free at any of the 11,500
participating Wi-Fi enabled McDonald's U.S. restaurants. For more information,
visit http://www.mcdonalds.com, or follow us on Twitter (@McDonalds) and
Facebook (Facebook.com/McDonalds) for updates on our business, promotions and
menu items.

About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and
product content dedicated to young male tastemakers. The company launched in
2002 with Complex magazine, a men's style guide and lifestyle publication with
a current circulation of 345,000. Complex Media expanded to include flagship
web site Complex.com, which attracts more than 2.2 million unique monthly
visitors; as well as the Complex Media Network, a network of 70+, 100%
exclusive Web sites targeting men 18-34 which generates more than 420 million
page views and attracts 37 million unique visitors per month.

The following trademarks used herein are owned by McDonald's Corporation and
its affiliates: 365Black, Angus Third Pounder, Big Mac, Double Quarter Pounder
with Cheese, Flavor Battle and McDonald's. 

© 2012 McDonald's

SOURCE McDonald's USA, LLC

Website: http://www.mcdonalds.com
Contact: Beletra Atwaters, McDonald's USA, +1-630-623-2901,
beletra.atwaters@us.mcd.com; or Paris Ivory, Burrell Communications,
+1-312-297-9777, pivory@burrell.com
 
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