Haier Ranked the #1 Global Major Appliances Brand for 4th Consecutive Year --
QINGDAO, China, Dec. 24, 2012
- Haier continues to extend its global brand market share to 8.6%, gaining the
top spot in Euromonitor's Global Major Appliances 2012 Brand rankings for the
fourth consecutive year.
QINGDAO, China, Dec. 24, 2012 /PRNewswire/ -- Haier announced today that
Euromonitor International, the global leader in consumer market strategy
research, has again ranked Haier as the number one major appliance brand in
the world with a 8.6% retail volume share in 2012 marking the fourth
consecutive year Haier has been given this honor.
According to the report from Euromonitor, in terms of retail volume share,
Haier gained the top position again in several product categories:
*Haier is the number one brand of Refrigeration Appliances in the
world with 14.8% retail volume share in 2012, up 1.1 points from
*Haier is the number one manufacturer of Refrigeration Appliances in
the world with 16.6% retail volume share in 2012, up 0.1 points from
*Haier is the number one brand of Freezers in the world with 18.6%
retail volume share in 2012, up 1.9 points from 2011.
*Haier is the number one manufacturer of Freezers in the world with
18.8% retail volume share in 2012, up 2 points from 2011.
*Home Laundry Appliances
*Haier is the number one brand of Home Laundry in the world with 11.8%
retail volume share in 2012, up 0.9 points from 2011.
*Haier is the number one manufacturer of Home Laundry in the world
with 12.2% retail volume share in 2012.
*Electrical Wine Cooler/Chiller
*Haier is the number one brand, as well as the number one manufacturer
of Electrical Wine Cooler/Chiller in the world with 15.3% retail
volume share in 2012.
According to the report, the need for global household appliances continues to
decrease due to the effects of financial crisis and the European debt crisis.
However, Haier has won global consumers' favor with its differentiated
products, and its global market share has increased continuously. The report
indicates that, Haier again ranked as the number one major appliances brand in
the world, with a 0.8% growth for Haier in global brand market share from
The reason of Haier's growth in spite of global slowdown is following the
trend of Internet. In the Internet era, in order to achieve higher
click-through rate, Haier has developed a win-win mode of Individual-Goal
Combination, and it also has created its organizational structure to a
closed-loop network. The goal of Haier is to build a platform, in which
consumer needs and global professional resources can be matched.
Euromonitor International Limited, founded in the UK in 1972, is the world's
leading independent provider of business intelligence on industries, countries
and consumers. The Global Major Appliances Brands 2011 rankings are based on
2011 data from trade sources and national statistics.
Founded in Qingdao, Shandong province, China, in 1984 under the leadership of
Mr. ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 major home
appliances brand in the world and China (Source: Euromonitor International
Limited; retail volume sales in units based on 2011 data). Haier Group employs
more than 80,000 people around the world and distributes products in more than
100 countries and regions with global revenues reaching US$23.3 billion in
2011. Haier's subsidiary, Qingdao Haier Co. Ltd (600690:SH), is listed on the
Shanghai Stock Exchange and Haier's subsidiary Haier Electronics Group Co Ltd.
(01169:HK) is listed on the Hong Kong Stock Exchange.
Contact: Ms. Junli YanGenedigi Group Telephone: +86-10-5769-1086 Email:
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