Acorn International Announces Private Purchase of Shares

           Acorn International Announces Private Purchase of Shares

PR Newswire

SHANGHAI, Dec. 24, 2012

SHANGHAI, Dec. 24, 2012 /PRNewswire/ -- Acorn International, Inc. (NYSE: ATV)
("Acorn" or the "Company"), a media and branding company in China engaged in
developing, promoting and selling products through extensive direct sales and
distribution sales platforms, today announced that it had, through its
wholly-owned subsidiary China DRTV, Inc., agreed to purchase via a negotiated
transaction a total of 7,859,550 ordinary shares (equivalent to 2,619,850
American Depositary Shares ("ADSs")) in the form of ordinary shares and ADSs
from a limited number of former company employees and their affiliates,
representing the entire shareholdings in the Company held by such individuals.
The purchase price of $1.1 per ordinary share (equivalent to $3.3 per ADS) was
established based on, among other factors, a discount of 15.2 % to the
Company's cash assets value per share as of September 30, 2012.

The Company entered into the transaction to remove significant selling
shareholder overhang with an aim to prevent its trading price from dramatic
fluctuation. The transaction was reviewed and approved by Acorn's board of
directors (none of whom has an interest in the transaction).

About Acorn International, Inc.

Acorn is a media and branding company in China, operating one of China's
largest TV direct sales businesses in terms of revenues and TV airtime, other
direct sales platforms and a nationwide distribution network. Acorn's TV
direct sales platform consists of airtime purchased from both national and
local channels. Acorn's other direct sales platforms include third-party bank
channels, outbound calls, catalogs and Internet. Acorn has built a proven
track record of developing, promoting and selling proprietary-branded
products, as well as products from established third parties. For more
information, please visit

Safe Harbor Statement under the Private Securities Litigation Reform Act of

This press release contains certain "forward-looking statements" within the
meaning of federal securities laws. All statements, other than statements of
historical facts, included herein are "forward-looking statements." The
expectations reflected in these forward-looking statements involve significant
assumptions, risks and uncertainties, and these expectations may prove to be
incorrect. Investors should not place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. The
Company's actual results could differ materially from those anticipated in
these forward-looking statements. Other than as required under the securities
laws, the Company does not assume a duty to update these forward-looking

Acorn International, Inc.         CCG Investor Relations
Ms. Natalie Li                    Mr. Crocker Coulson, President
Phone: +86-21-51518888 Ext. 2540  Phone: +1-646-213-1915 (New York)
Email:      Email:

SOURCE Acorn International, Inc.

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