2012 Year-End Summary: As New Data Shows 85% of Canadians Watch Sports Each Month, TSN Remains Canadian Sports Leader in

2012 Year-End Summary: As New Data Shows 85% of Canadians Watch Sports Each 
Month, TSN Remains Canadian Sports Leader in Audience, Production, and Viewer 
- Majority of Canadians watch a live sporting event every week -
- TSN is the #1 specialty channel in Canada and the top digital destination 
for sports fans -
- TSN set audience increases and record ratings for key properties including 
GREY CUP, NHL Playoffs, UEFA EURO 2012, and coverage of Canada's women's 
soccer team - 
To tweet this release: http://bit.ly/UJSa98 
TORONTO, Dec. 21, 2012 /CNW/ - With new data from BBM Canada showing that the 
vast majority of Canadians watch sports on television each month, TSN wraps up 
a milestone 2012 with increased audiences for key properties, world-class 
production, and enhanced viewer engagement that further solidifies its 
position as Canada Sports Leader. 
Led by its industry-leading coverage of the biggest events in sports and broad 
portfolio of multimedia sports assets, highlights for TSN in 2012 include the 
100(th) GREY CUP, London 2012 Olympic Games, the IIHF World Junior 
Championship, UEFA EURO 2012, and the acclaimed documentary series ENGRAVED ON 
Sports Viewing in Canada
Overall, sports viewing remains one of the primary reasons Canadians watch 
television - with new audience data from BBM Canada confirming that more than 
two thirds of men, women, and children in Canada (22.6 million) watch a live 
sporting event on television in the average week, while 85% of all Canadians 
watch sports on television every single month. Over the course of a full year, 
more than 99% of the TV viewing population watches sports at some point. 

    --  TSN is the most-watched specialty channel in Canada
    --  TSN's overall audience is 62% higher than its closest
    --  TSN reached 30 million Canadians in 2012
    --  TSN platforms delivered more than 5,000 hours of live sports
        programming in 2012
    --  TSN has produced more than 2,500 hours of original Canadian

TSN Audience Highlights
    --  TSN is the fourth most-watched channel on Canadian television
        following CTV, Global, and CBC
    --  TSN2 is Canada's most-watched sports digital network and third
        most-watched sports channel
    --  100(th) GREY CUP - TSN's broadcast set an audience record with
        an average audience of
        5.4 million
        viewers, making it the most-watched GREY CUP ever on
        English-language television, and marking a 26% increase over
        the previous year
    --  Canada's women's soccer team - an average of
        3.84 million
        Canadians watched Team Canada's dramatic semifinal game against
        the United States on TSN (2.35 million), CTV, and V during
        London 2012
    --  CFL - regular season audiences on TSN were up 6% compared to
    --  CFL Playoffs - overall, more than 8.3 million Canadians tuned
        in to watch some of the 100(th) GREY CUP PLAYOFFS on TSN
    --  MLS - debut of Montreal Impact against Vancouver Whitecaps FC
        was the most-watched MLS game ever in Canada with 500,000
        viewers on TSN and RDS
    --  NFL - audiences on TSN are up 8% compared to last season
    --  NHL Playoffs - audiences on TSN were up 6% compared to last
    --  TRADECENTRE '12 -
        2.7 million
        unique viewers tuned in at some point during the eight-hour
        TRADECENTRE '12 broadcast
    --  UEFA EURO 2012 - an average of nearly
        3 million
        Canadians watched the final of UEFA EURO 2012 on TSN and RDS,
        making it the most watched EURO final ever
    --  U.S. OPEN - nearly
        Canadians watched Canada's Milos Raonic take on Andy Murray in
        the 4(th) round, making it the most-watched U.S. OPEN match
        ever on TSN
    --  Wimbledon - the historic Gentlemen's Championship on TSN was
        the most-watched final ever on Canadian television, up
        compared to the previous high

TSN Acquisitions and Extensions

•MLSE properties - Bell officially acquired an ownership position in Maple 
Leaf Sports & Entertainment (MLSE) in August after receiving all regulatory 
and sports league approvals. As part of the transaction, TSN secures long term 
content rights for high profile professional sports teams, the Toronto Maple 
Leafs, Raptors, Marlies, and Toronto FC, with:
    --  50% of regional Maple Leafs games - giving TSN approximately 16
        more games per season than its current broadcast schedule
    --  50% of regular season Toronto Raptors games
    --  50% of regional Toronto FC games
    --  TSN Radio 1050 in Toronto
        has live radio broadcast rights to half of all Toronto Maple
        Leafs games and will have broadcast rights to 50% of all
        Toronto Raptors, Toronto FC, and Marlies games once current
        broadcast deals expire

• AUSTRALIAN OPEN - TSN secured a multi-year rights extension that will see 
Canada's Sports Leader broadcast the season-opening Grand Slam through to 
2021. TSN continues to be the home of all of tennis' marquee Grand Slam events 
including the FRENCH OPEN, WIMBLEDON and U.S. OPEN.

•BARCLAYS PREMIER LEAGUE - TSN secured media rights to a comprehensive 
soccer package over the next three seasons that gives TSN media rights to half 
of all games through to the 2015-16 season. The deal begins in 2013-14 and 
includes almost 190 games per season - more than tripling the network's 
current Premier League package up from 50 games per season.

TSN Digital Platforms 
    --  TSN.ca and its mobile
        platforms will register more than 2.3 billion page views in
    --  The
        TSN Play of the Year: Hockey Edition
        received over 1.5 million votes to help crown Ondrej Pavelec's
        stunning save as the TSN Play of the Year
    --  TSN added four new and improved
        Fantasy Sports
        that attracted more than 250,000 players across Canada
    --  The
        TSN Windows 8 App
        launched in November
    --  The
        TSN Xtra App
        debuted on Bell Fibe TV in November
    --  The popular
        JAY & DAN PODCAST is
        currently the #1 sports audio podcast in iTunes after debuting
        in September

TSN Social Media
    --  On Twitter, TSN's
        Bob McKenzie
        has close to 450,000 followers - more than any other media
        personality in Canada. TSN's
        Darren Dreger
        is a close second with 354,200.
    --  TSN's Facebook Page
        has more than 420,000 'Likes' - a 56% increase in 'Likes'
        compared to 2011 - and nearly double the combined 'Likes' of
        its closest competitors
    --  In 2012, TSN's Facebook Page reached an average of 1.1 million
        fans each week, peaking at more than 4.1 million fans during
        the London 2012 Olympic Games

TSN Radio
    --  TSN Radio 1050 becomes home to the Toronto Maple Leafs and
        Marlies, with broadcast rights to half of all Maple Leafs and
        Marlies games
    --  National radio broadcaster for UEFA EURO 2012, BARCLAYS PREMIER
        LEAGUE, and the 100(th) GREY CUP
    --  TSN Radio in Montreal moved to 690 on AM dial for improved

TSN Brand Partnerships and Events
    --  The Dominion All-Star Curling Skins Game
        - The Dominion of Canada General Insurance Company became title
        sponsor of TSN's annual curling skins event in a new multi-year
        curling partnership
    --  Hockey Hall of Fame
        - TSN is once again the official TV and radio broadcast partner
        of the Hockey Hall of Fame through to 2022, as part of a new
        10-year sponsorship agreement
    --  Kraft Celebration Tour
        - The annual summer tour has become a yearly highlight as
        SPORTSCENTRE broadcasts live from 10 Canadian communities in 10
    --  Kraft Hockey Goes On
        - Kraft and TSN reached an exclusive media partnership for
        Kraft Hockey Goes On, a program announced in November that will
        recognize volunteers in the hockey community. The program
        awards $1 million in prizes and donations to Hockey Canada
        affiliated minor hockey associations across the country.
    --  Purolator Tackles Hunger
        - returned to TSN for its 10(th) season with
        Chris Schultz
        as spokesperson. The program exceeded its goal of helping to
        collect the equivalent of one million pounds of food.
    --  Wendy's Kick for a Million
        - The popular integrated CFL promotion returned for an eighth
        successful year generating more than 14 million online entries

TSN's acclaimed eight-part original documentary series ENGRAVED ON A NATION 
celebrating the history of the Grey Cup was directed by some of Canada's most 
accomplished and award-winning filmmakers. In total, 8.75 million Canadians 
watched some of ENGRAVED ON A NATION on Bell Media networks. Commissioned by 
Bell Media, TSN's ambitious original documentary series demonstrated how one 
of the oldest trophies in professional sport has played an intrinsic role in 
shaping Canada's history and national identity.

Industry Recognition
    --  2013 Paul Loicq Award
        - TSN's
        Gord Miller was
        honoured by the International Ice Hockey Federation for his
        commitment and dedication to the World Juniors and 18 years of
        broadcasting excellence with TSN
    --  5 To Watch
        - Shawn Redmond, TSN's Vice-President of Programming, was named
        to the list at the Celebration of Leadership in Canadian Sport
        Business Awards
    --  CFL: Hugh Campbell Distinguished Leadership Award
        Brian Williams
        was honoured on Grey Cup Sunday for his contributions to the
        CFL, the game of football, and Canada's sporting culture
    --  iTunes Podcasts Best of 2012
        and the
        were named best sports podcasts of 2012 by the iTunes editorial
    --  Mental Health
        Michael Landsberg
        was recognized for his ongoing commitment to the mental health
        community with the Mood Disorders Association of Ontario Hero
        Inspiration Award and the Canadian Alliance on Mental Illness
        and Mental Health Champions Award
    --  Shorty Award
        - TSN's
        Check-In App for Facebook
        was shortlisted by the Shorty Industry Awards, widely
        considered as the epitome of social media accolades
    --  Sports Media Canada
        - Rod Smith was
        honoured with the Excellence in Sports Broadcasting award for
        his work on the London 2012 Olympic Games

Impact of NHL Lockout
Audiences on TSN were down slightly in the Fall due to the lack of NHL 
programming on TSN. Fortunately the depth and breadth of TSN's broadcast 
schedule allowed the network to capitalize on additional programming 
opportunities that drove audiences for viewers and advertisers. Even without 
NHL games, TSN delivered a strong fall schedule that included NASCAR Sprint 
for the Cup, NFL Monday and Sunday night games, and CFL playoff games. TSN 
complemented its schedule with new programming that included expanded coverage 
of the MLS Playoffs, CANADA CUP OF CURLING, VANIER CUP, NCAA Football, and 
ESPN programming, including prime time broadcasts of the acclaimed 30 For 30 
documentary series.

About TSN
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio 
of multimedia sports assets, TSN delivers world-class content across 
industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile 
TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and 
FIFA Women's World Cup Canada 2015, TSN's slate of live sports coverage 
includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, 
MLB Sunday Night Baseball, Barclays Premier League, Golf's Majors, NASCAR 
Sprint Cup and Nationwide Series, F1, Grand Slam Tennis, NCAA March Madness, 
and Skate Canada events. TSN is a division of Bell Media, which is owned by 
BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

Sources: BBM Canada and Omniture

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591,greg.mcisaac@bellmedia.ca 
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738,chobi.liang@bellmedia.ca 
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807,renee.rouse@bellmedia.ca



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