Cloud Solutions Company, 2nd Watch, Secures Venture Funding Led

Cloud Solutions Company, 2nd Watch, Secures Venture Funding Led by
Madrona Venture Group 
Rapidly Growing Cloud Software and Services Company and Amazon Web
Services Premier Partner Lands $4.2 Million 
SEATTLE, WA -- (Marketwire) -- 12/21/12 --  2nd Watch, Inc. today
announced that it has closed a $4.2 million funding round led by
Madrona Venture Group, with participation from other private
investors. 2nd Watch enables enterprises to save hundreds of
thousands of dollars by migrating existing and emerging IT
applications and processes to take advantage of secure public clouds.
An Amazon Web Services Premier Partner, 2nd Watch provides the cost
of ownership tools referenced daily by Amazon Web Services customers
and recently launched a new billing application, 2W Insight. The
funding will be used to drive continued product innovation, business
and market expansion.  
"The public cloud, led by Amazon Web Services, is creating a dramatic
shift in commercial computing and IT, but businesses need solutions
partners to fully leverage the cloud," said Matt McIlwain, Managing
Director, Madrona Venture Group. "2nd Watch is a clear leader on
delivering solutions fitted to where enterprise customers are today
and where they are going in the future with cloud adoption." As part
of the funding, McIlwain has joined the 2nd Watch board of directors. 
More than ever before businesses are looking to cloud solutions to
address everything from basic computing to data warehousing, but
companies are increasingly challenged to drive value from the cloud
in a timely, efficient manner. For enterprises, leveraging the cloud
can decrease risk and drastically reduce cost. 2nd Watch is at the
forefront of helping enterprises navigate this landscape through a
unique combination of software, services and analytics that make
adopting and leveraging the cloud fast and simple. 
A cloud-first business and led by industry veterans, 2nd Watch
delivers tremendous efficiency to its enterprise clients by shifting
time-proven systems to the cloud. The value the company consistently
delivers is reflected by rapid growth and customer testimonials. 2nd
Watch customers have proven that through innovative, efficient
implementation of cloud solutions, profitable outcomes result
"This round of funding continues to validate our strategy to bring
Cloud Services to the mass market," stated Kris Bliesner, CEO and
co-founder of 2nd Watch. "We are very excited to partner with Madrona
on our next level of growth. The cost high, value poor way of
managing IT is over -- it's time for technology to work for you as a
business, not the other way around."  
About 2nd Watch
 2nd Watch, Inc. offers a unique combination of
software, services and analytics to make leveraging the cloud simple.
Our operational management tools and expert guidance allow mid-size
and enterprise companies to operate in the cloud more efficiently,
decrease risk and increase profitability. An Amazon Web Services
Premier Consulting Partner, Microsoft Cloud Champion and Cloud
Accelerate partner, the company is based in Seattle Washington. For
more information 
About Madrona Venture Group
 Madrona Venture Group (
has been investing in early-stage technology companies in the Pacific
Northwest since 1995 and has been privileged to play a role in some
of the region's most successful technology ventures. The firm invests
across the information technology spectrum, including consumer
Internet, commercial software and services, digital media and
advertising, networking and infrastructure, and wireless. Madrona
currently manages nearly $1 billion and was an early investor in
companies such as, Isilon Systems, World Wide Packets,
iConclude, and ShareBuilder.  
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Media Contacts: 
Nicole Young
2nd Watch
Larry Smalheiser
Trainer Communications 
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