Holiday Shopping Update: CIBC Poll shows almost two-thirds of Canadians have
not finished their holiday shopping
Having spent $692 on average so far, one in five Canadians say once all the
bills are in they are likely to exceed their holiday budget
TORONTO, Dec. 21, 2012 /CNW/ - A new CIBC (CM: TSX);(CM: NYSE) Poll conducted
by Harris/Decima up to December 18(th) reveals nearly two-thirds of Canadians
(64 per cent) don't have all of the items on their holiday shopping list
purchased yet - including 14 per cent who say they haven't even started. With
a majority of Canadians rushing to finish their shopping in the next few days,
20 per cent say they will likely end up over their holiday budget once the
last item on their list is paid for.
Highlights of the holiday poll include:
-- 64 per cent of Canadians say they have not finished their
holiday shopping (14 per cent say they have not started, while
another 50 per cent have started but still have items to buy
-- Among those that have started their shopping, Canadians have
spent an average of $692 so far this year - while a November
CIBC poll revealed that Canadians planned to spend an average
of $890 in total on all of their holiday shopping
-- However with so many Canadians still looking to complete their
shopping in the next few days, 20 per cent say they will likely
exceed their planned holiday budget once their shopping is
"These next few days will be busy for many Canadians, making it important to
keep an eye on your spending as you cross those final items off your list,"
said Colette Delaney, Executive Vice-President, CIBC. "One of the best gifts
you can give yourself this holiday season is the confidence of starting the
new year in good financial shape, and that means sticking to your budget as
you wrap up your shopping."
The poll also revealed some regional differences among those who have started
their holiday shopping this year:
-- Atlantic Canadians on average have spent $979 so far this year
on holiday spending, among the highest in the country.
-- Quebec residents have spent $476 on average so far this year,
among the lowest in Canada.
-- Residents of Alberta appear to be among the most prepared in
the country with only 48 per cent having items left on their
holiday shopping list, while 69 per cent of Quebec residents
have left their shopping to the last minute.
Ms. Delaney also noted that tools are available to help Canadians keep track
of their spending, including your smartphone. In a November CIBC poll, 23
per cent of survey respondents said they planned to use their smartphone for
everything from comparing prices to using online banking to stay on top of
"Whether you use mobile banking on your smartphone to keep on top of
transactions in your account, or use a pen and paper, knowing you are on
budget can help you enjoy the holidays and keep other important financial
goals such as building your savings on track," commented Ms. Delaney.
To help manage your last minute holiday expenses, CIBC offers the following
Stay on Top of Cash or Debit purchases: Canadians planning to use cash or
debit can track their spending by using the free CIBC Mobile Banking App on
their smartphone. Having the CIBC Mobile Banking App on your smartphone allows
clients to check their balance and see what they've spent so far that day, in
just a few seconds.
Have a Plan for Credit Card purchases: Canadians planning to use a credit
card to pay for their holiday expenses should make sure they have a plan to
pay off their balance to avoid incurring interest charges. With a plan in
place, you can earn rewards for your purchases that may save you money on
other items, such as discounts on gas purchases or cash back. For example,
this year CIBC estimates it will reward clients with $89 million in Dividend
Dollars on their December statements, up from $85 million in 2011, putting
cash in their hands at a time when they can best use it to help offset the
cost of holiday spending.
Consider Using Loyalty Rewards: In past CIBC research 11 per cent of Canadians
polled said they planned to use reward points to buy gifts this holiday
season. If you have loyalty rewards available, consider using them to save
money on last minute purchases.
Keep Monthly Savings Plans Going: Many Canadians find it more difficult to
keep up with regular savings plans in December, but that doesn't mean you
should skip this month's instalment in your savings plan. Make sure you put
your regular contribution away if you haven't already to keep your longer term
goals on track.
KEY POLL FINDINGS
Percentage of Canadians who say they have either not completed or not started
their holiday shopping, by region:
National Average 64%
Atlantic Canada 67%
British Columbia 66%
Percentage of Canadians who say they have not started their holiday shopping
yet, by gender:
Among Canadians who have started the holiday shopping, average dollar amount
spent so far on gifts this holiday season, compared to what they planned to
spend on gifts as part of a November CIBC poll, by region:
| |Plan to Spend (Nov.|Spent so far (to Dec. 18,|
| |2012) |2012) |
|National |$890 |$693 |
|Atlantic Canada |$777 |$979 |
|Quebec |$695 |$476 |
|Ontario |$969 |$732 |
|Manitoba/Saskatchewan|$963 |$903 |
|Alberta |$1,016 |$718 |
|British Columbia |$981 |$683 |
Percentage of Canadians who say they will exceed their holiday spending budget
this season, by region:
National Average 20%
Atlantic Canada 20%
British Columbia 21%
*Each week, Harris/Decima interviews just over 1000 Canadians through teleVox,
the company's national telephone omnibus survey. These data were gathered in a
sample of 932 between December 13(th) and 17(th) 2012. A sample ofthis size
has a margin of error of +/-3.2%, 19 times out of 20.
CIBC is a leading North American financial institution with nearly 11 million
personal banking and business clients. CIBC offers a full range of products
and services through its comprehensive electronic banking network, branches
and offices across Canada, and has offices in the United States and around the
world. You can find other news releases and information about CIBC in our
Press Centre on our corporate website at www.cibc.com.
Kevin Dove, Head of External Communications and Media Relations, CIBC: (416)
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CO: Canadian Imperial Bank of Commerce
NI: FIN ECOSURV
-0- Dec/21/2012 11:00 GMT
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