Discover Fan Loyalty Poll: SEC Fans Prove to Be Most Die-Hard

  Discover Fan Loyalty Poll: SEC Fans Prove to Be Most Die-Hard

   Battle of the Sexes: Women Are More Loyal College Football Fans Than Men

Business Wire

RIVERWOODS, Ill. -- December 21, 2012

After 14 weeks of crunching the numbers, the Discover Fan Loyalty Poll finds
that Southeastern Conference (SEC) college football fans show the most
die-hard loyalty of any major conference, and women are more passionate fans
than men.

SEC fans outranked fans of the other major conferences and independent teams
in showing their loyalty across four questions tracked each week when it comes
to watching their team play, following their games through a bad season,
sharing their pride with friends and family, and regularly wearing school
colors.

Somewhat or very important to watch my favorite team’s game each week:
1. SEC
2. Independent
3. Big 12
4. ACC
5. Big Ten
6. Pac-12
7. Big East
8. Some other conference

Still follow my team’s games even if they are having a bad season:
1. SEC
2. Big Ten
3. Independent, Pac-12 (tie)
4. Big 12, ACC (tie)
5. Some other conference
6. Big East

Friends and family know my favorite team:
1. SEC
2. Big Ten
3. Independent
4. ACC
5. Big 12
6. Pac-12
7. Big East
8. Some other conference

Regularly wear my favorite team’s logo on apparel or other items:
1. SEC
2. Big Ten, ACC (tie)
3. Big 12
4. Big East, Some other conference (tie)
5. Independent
6. Pac-12


One SEC team in particular appears to have the most loyal fans among the Top
20 teams. Although Auburn finished the 2012 season with a 3-9 record and rival
school Alabama will play in the Discover BCS National Championship Game,
Auburn fans are the most loyal based on the four tracked questions. Rounding
out the top five is Nebraska, West Virginia, Wisconsin and Iowa.

Among all those surveyed by the Discover Fan Loyalty Poll throughout the
season, women edged out men by a small margin as the most loyal college
football fans. When their team is having a bad season, 87 percent of women and
85 percent of men follow their games every week. When asked if they regularly
wear clothing with their team’s logo, 52 percent of women and 49 percent of
men responded with yes, and 82 percent of women’s and 79 percent of men’s
families and friends know which team is their favorite. The two agreed on a
weekly commitment to their team, as 79 percent of men and women say it’s very
important to watch their team’s games each week.

The 14-week Discover Fan Loyalty Poll was conducted by Rasmussen Reports, a
nationally recognized leader in polling, who gathered sentiment by phone from
800 college football fans who follow games at least once per week on
television, radio, in person or online.

Discover launched the Fan Loyalty Poll to give die-hard fans a platform to
showcase their dedication and love for their favorite college football team
leading up to the 2013 Discover BCS National Championship Game and 2013
Discover Orange Bowl. Each week the poll offered new questions about what
college football fans were thinking this season.

Beyond title sponsorship of the 2013 Discover BCS National Championship Game
and 2013 Discover Orange Bowl, Discover’s commitment to college football
includes relationships with ESPN and Notre Dame Football on NBC.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S. financial
services. Since its inception in 1986, the company has become one of the
largest card issuers in the United States. The company operates the Discover
card, America's cash rewards pioneer, and offers home loans, private student
loans, personal loans, online savings accounts, certificates of deposit and
money market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant and cash
access locations; PULSE, one of the nation's leading ATM/debit networks; and
Diners Club International, a global payments network with acceptance in more
than 185 countries and territories. For more information, visit
www.discoverfinancial.com.

Contact:

Discover
Katie Henry, 224-405-4437
kathrynhenry@discover.com
or
Discover
Matthew Towson, 224-405-5649
matthewtowson@discover.com
 
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