MEETIC Acquires Massive Media, the Company behind Twoo.com
BOULOGNE-BILLANCOURT, France -- December 21, 2012
MEETIC (MEET - FR0004063097), the European leader in online dating, today
announces that it has signed an agreement for the acquisition of Massive
Media, the company behind Twoo.com.
Based in Gent, Belgium, Twoo is a social discovery service; it allows its
users to meet new people via simple, fast and fun features.
Since launching in April 2011, Twoo has leveraged their organic and viral
growth to build a global audience of 9.6 million unique visitors^1 in October
2012 and is available in 38 languages worldwide.
The acquisition of Massive Media will accelerate the Meetic Group’s
*supplements the portfolio of services across Western Europe,
*allows Meetic to take a first step into Eastern Europe,
*enables the integration of a freemium model and social virality expertise.
Pursuant to the acquisition, which should be finalised in early January 2013
once conditions precedent are lifted, Meetic will acquire 100% of the
Company’s capital and voting rights for a total price of 18.9 million euros
cash, excluding any earn out associated with the Company’s future performance
over the coming three years. Massive Media’s partners are all expected to
remain operational within the company.
Philippe Chainieux, MEETIC’s CEO, says: “Massive Media is an innovative
company that has shown its ability to rapidly develop a winning freemium model
in the social dating sector. This acquisition consolidates the MEETIC Group’s
positions with a substantial increase in the number of users, and in
particular mobile users. We were won over by the quality of Massive Media’s
teams, and notably its founders Lorenz Bogaert and Toon Coppens. Their
expertise and market vision will provide substantial value for the Meetic
Group which will give all its support to maximize all the potential of our
About Meetic Group, European online dating leader (www.meetic-corp.com):
Meetic manages two services in Europe: online dating and matchmaking, mainly
under the Meetic and Meetic Affinitybrands, and markets two highly
complementary economic models on the dating market, one based on internet use,
the other on mobile phones. By acquiring the European activities of world
leader match.com in June 2009, Meetic has strengthened its first place on the
continent. The group is currently established in 15 European countries, and is
available in 11 languages. From inception, the group has pursued a clear
leadership strategy focusing on quality, innovative marketing and perfect
technological expertise. Meetic works hard to optimize service quality and to
satisfy every possible expectation of its European subscribers.
IAC/InterActiveCorp is Meetic’s main shareholder, with an 81% stake.
Listed on Euronext Paris - Compartment B of the NYSE Euronext - ISIN:
2012 annual sales and results will be published on
6^th February 2013, before market
^1 according to comScore
Tel.: +33 (0)1 44 71 94 94
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