Adobe Acquires Behance to Drive New Community Capabilities in Creative Cloud

  Adobe Acquires Behance to Drive New Community Capabilities in Creative Cloud

Acquisition Enables Millions of Creative Cloud and Behance Members to Create,
Share, Showcase and Publish Their Work

Business Wire

SAN JOSE, Calif. -- December 20, 2012

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired
privately held Behance, a leading online social media platform that enables
creatives to showcase and share their work. With over 1 million members, the
acquisition of Behance accelerates Adobe’s strategy to bring great community
features to Creative Cloud, making it the ultimate hub for creatives
worldwide. Adobe® Creative Cloud™ is an industry-defining shift in creative
expression and inspiration, where members can access Adobe’s world-class
creative tools and services and create, publish and share their work across
devices, the desktop and the Web.

“When we launched Creative Cloud earlier this year, we committed that we would
give members new value on an ongoing basis. Last week, we launched new
training features, file synchronization and sharing capabilities, digital
publishing services and significant updates to a number of our tools,
including Photoshop,” said David Wadhwani, senior vice president and general
manager, Adobe. “Behance will play a key role in Adobe’s efforts to serve the
creative world in the years to come and will accelerate our efforts to enable
a more open and collaborative creative community.”

In the last 30 days, portfolios on Behance-powered sites have received over 90
million views and today there are over 3 million projects hosted on the
Behance platform.

“We set out to connect the creative world and maximize the exposure that
creatives receive for their work,” said Scott Belsky, co-founder and chief
executive officer, Behance. “As creatives rely more on the social Web for
collaboration and opportunity, creative people and teams will benefit from
Behance's community features integrated into the creative process. We're
thrilled to join Adobe and empower creative careers on a global scale."

For further details on today’s announcement visit David Wadhwani’s blog and
Behance’s blog.

As well as providing a showcase for creative work across industries and
disciplines, Behance also powers the portfolio display for thousands of other
websites around the Web, including AdWeek, Rhode Island School of Design
(RISD) and The Smithsonian National Design Awards. As Behance has grown, it
has evolved into more than a destination that creatives use to forge
connections. Behance has now become a place where creative professionals also
find work and market their unique skills. Adobe plans to integrate Behance’s
community and portfolio capabilities with Adobe Creative Cloud, allowing
members to seamlessly create content, seek feedback, showcase their work and
distribute it across devices.

Forward-Looking Statements Disclosure

This press release includes forward-looking statements, within the meaning of
the Private Securities Litigation Reform Act of 1995, that are subject to
risks, uncertainties and other factors, including risks and uncertainties
related to Adobe’s ability to successfully integrate the Behance community and
capabilities into Creative Cloud. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements, including statements regarding: the ability of Adobe to retain
Behance’s online community and user base, to expand the Behance community
globally, to deliver tools and services required by the creative community,
and other anticipated benefits of the transaction to Adobe; any statements of
expectation or belief; and any statements of assumptions underlying any of the
foregoing. These risks, uncertainties and other factors, and the general risks
associated with Adobe’s business, could cause actual results to differ
materially from those referred to in the forward-looking statements. The
reader is cautioned not to rely on these forward-looking statements. All
forward-looking statements are based on information currently available to
Adobe and are qualified in their entirety by this cautionary statement. For a
discussion of these and other risks and uncertainties, individuals should
refer to Adobe's SEC filings. Adobe does not assume any obligation to update
any such forward-looking statements or other statements included in this press

About Adobe Systems Incorporated

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© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo
and Creative Cloud are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.


Adobe Systems Incorporated
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