TechTarget Wins a Best of B-to-B Video Campaign Award at Annual Digiday
NEWTON, Mass. -- December 21, 2012
Technology media company TechTarget,Inc. (NASDAQ: TTGT) today announced it
has been awarded winner of Best of B-to-B Video Campaign in the annual Digiday
Video Awards for its “Embracing Mobile Chaos” campaign designed for its client
BlackBerry®-maker Research In Motion. The Digiday Video Awards, held December
13^th in New York City by Digiday Media, honor overall excellence and
breakthrough achievement in video media, marketing and advertising. Other
finalists in the category were Motorola and Casale Media.
"We are proud to be recognized by Digiday as a leader in producing impactful
and innovative video for our clients and the technology buyers that they
target," said Greg Strakosch, CEO of TechTarget. "The BlackBerry campaign is
another example of how TechTarget continues to build and develop custom
solutions that drive exceptional results for our advertisers," continued
The “Embracing Mobile Chaos” program was developed and executed by TechTarget
Custom Media to elevate awareness of mobile device management and
consumerization of IT (BYOD) challenges, while simultaneously highlighting how
the BlackBerry portfolio solves those challenges. Produced in conjunction with
in-house technology guru, Brian Madden, TechTarget Custom Media delivered an
ongoing series of over 20 video vignettes featured within a custom branded
microsite, Embracing Mobile Chaos, and via Custom Brand Engage^TM rich media
ad units across relevant sites in the TechTarget network. Leveraging unique
and humorous video content that highlights user and IT pain points paired with
in-depth content on BlackBerry mobile device management solutions, allowed
TechTarget to drive a significant increase in both awareness and consideration
TechTarget also indicated that program performance was very strong. “This was
a results-driven program designed to maximize engagement with the audience,”
stated Andrew Briney, SVP of Custom Media and Brand, TechTarget, pointing to
key elements. “Social shares, videos plays, dwell time and banner
click-through rates all exceeded TechTarget and industry benchmarks by at
least 2x,” continued Briney.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology
buyers, targeted technical content and technology providers worldwide. Our
extensive network of online and social media, powered by TechTarget’s Activity
Intelligence™ platform, redefines how technology marketers view and engage
technology buyers based on their active projects, specific technical
priorities and business needs. With more than 100 technology-specific websites
and a wide selection of custom advertising, branding, and lead generation
solutions, TechTarget delivers unparalleled reach and innovative opportunities
to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris,
San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide, visit
techtarget.com and follow us @TechTarget.
(C) 2012 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget
logo are registered trademarks, and Activity Intelligence and Brand Engage are
trademarks of TechTarget. BlackBerry, RIM, Research In Motion and related
trademarks, names and logos are the property of Research In Motion Limited.
All other trademarks are the property of their respective owners.
Dara Such, 617-431-9688
Publisher, Custom Media
Garrett Mann, 617-431-9371
Director, Corporate Marketing
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