More than $250,000 raised in one day
TORONTO, Dec. 21, 2012 /CNW/ - On December 21, Walmart Canada hosted its third
Walmart Fill the Kettle Day. Individual Canadians generously responded by
donating more than $150,000 to Salvation Army Christmas kettles located in
Walmart stores across the country and Walmart Canada matched with a corporate
donation of $100,000. In total, more than $250,000 was raised during this one
day with Walmart Canada's support.
Donations to The Salvation Army's Christmas Kettle Campaign have lagged a bit
in 2012, and The Salvation Army was thrilled when Walmart Canada announced on
Wednesday that it would once again help with its third Walmart Fill the Kettle
Day. Walmart Canada agreed to match donations made by individuals to Salvation
Army Christmas kettles located in its stores nationwide up to a maximum of
"The Salvation Army is extremely grateful to Walmart Canada for their
continued strong support," said Graham Moore, Territorial Secretary for Public
Relations and Development for The Salvation Army in Canada. "Walmart Canada
has proven once again that they are committed to the work of The Salvation
Army and have a strong desire to help families in communities across our
Walmart Canada has become a strong supporter of The Salvation Army over the
past number of years. Since 2007, Walmart Canada and its customers have
donated $10 million to The Salvation Army, helping to provide food, shelter
and clothing for families that live below or at the poverty line.
The 2012 Christmas Campaign helps The Salvation Army provide direct,
compassionate, hands-on service to more than 1.8 million people in Canada each
year, restoring hope and dignity to the most vulnerable in society. The
Salvation Army's annual Christmas Campaign has grown into one of Canada's most
significant and recognizable annual charitable events. The Salvation Army
relies on the support of numerous corporate partners, including and many
individual retailers, who allow Christmas kettles to be placed at their stores
The Salvation Army's Christmas kettles can be seen in nearly 2,000 locations
across Canada and remain a very effective way to donate and support the
ongoing work of the organization. Beyond donating to The Salvation Army's
physical Christmas Kettles, donations to the 2012 Christmas Campaign can be
made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail
to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.
Donors can also support the 2012 Christmas Campaign by texting HOPE to 45678
from most mobile carriers in Canada. A $5 donation will be added to your
monthly mobile bill.
About The Salvation Army:
The Salvation Army is an international Christian organization that began its
work in Canada in 1882 and has grown to become the largest non-governmental
direct provider of social services in the country. The Salvation Army gives
hope and support to vulnerable people today and everyday in 400 communities
across Canada and more than 120 countries around the world. The Salvation Army
offers practical assistance for children and families, often tending to the
basic necessities of life, providing shelter for homeless people and
rehabilitation for people who have lost control of their lives to an
addiction. When you give to The Salvation Army, you are investing in the
future of marginalized and overlooked people in your community.
News releases, articles and updated information can be found at
Andrew Burditt National Director of Marketing and Communications The Salvation
Army 416-845-8231 email@example.com www.SalvationArmy.ca
Felicia Fefer Manager of Public Relations Walmart Canada 905-821-2111 ext.
74466 firstname.lastname@example.org www.walmartcanada.ca
SOURCE: THE SALVATION ARMY
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CO: THE SALVATION ARMY
-0- Dec/21/2012 21:06 GMT
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