Third Annual Walmart Canada Fill the Kettle Day a Huge Success

More than $250,000 raised in one day 
TORONTO, Dec. 21, 2012 /CNW/ - On December 21, Walmart Canada hosted its third 
Walmart Fill the Kettle Day. Individual Canadians generously responded by 
donating more than $150,000 to Salvation Army Christmas kettles located in 
Walmart stores across the country and Walmart Canada matched with a corporate 
donation of $100,000. In total, more than $250,000 was raised during this one 
day with Walmart Canada's support. 
Donations to The Salvation Army's Christmas Kettle Campaign have lagged a bit 
in 2012, and The Salvation Army was thrilled when Walmart Canada announced on 
Wednesday that it would once again help with its third Walmart Fill the Kettle 
Day. Walmart Canada agreed to match donations made by individuals to Salvation 
Army Christmas kettles located in its stores nationwide up to a maximum of 
$100,000. 
"The Salvation Army is extremely grateful to Walmart Canada for their 
continued strong support," said Graham Moore, Territorial Secretary for Public 
Relations and Development for The Salvation Army in Canada. "Walmart Canada 
has proven once again that they are committed to the work of The Salvation 
Army and have a strong desire to help families in communities across our 
country." 
Walmart Canada has become a strong supporter of The Salvation Army over the 
past number of years. Since 2007, Walmart Canada and its customers have 
donated $10 million to The Salvation Army, helping to provide food, shelter 
and clothing for families that live below or at the poverty line. 
The 2012 Christmas Campaign helps The Salvation Army provide direct, 
compassionate, hands-on service to more than 1.8 million people in Canada each 
year, restoring hope and dignity to the most vulnerable in society. The 
Salvation Army's annual Christmas Campaign has grown into one of Canada's most 
significant and recognizable annual charitable events. The Salvation Army 
relies on the support of numerous corporate partners, including and many 
individual retailers, who allow Christmas kettles to be placed at their stores 
each year. 
The Salvation Army's Christmas kettles can be seen in nearly 2,000 locations 
across Canada and remain a very effective way to donate and support the 
ongoing work of the organization. Beyond donating to The Salvation Army's 
physical Christmas Kettles, donations to the 2012 Christmas Campaign can be 
made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail 
to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4. 
Donors can also support the 2012 Christmas Campaign by texting HOPE to 45678 
from most mobile carriers in Canada. A $5 donation will be added to your 
monthly mobile bill. 
About The Salvation Army:
The Salvation Army is an international Christian organization that began its 
work in Canada in 1882 and has grown to become the largest non-governmental 
direct provider of social services in the country. The Salvation Army gives 
hope and support to vulnerable people today and everyday in 400 communities 
across Canada and more than 120 countries around the world. The Salvation Army 
offers practical assistance for children and families, often tending to the 
basic necessities of life, providing shelter for homeless people and 
rehabilitation for people who have lost control of their lives to an 
addiction. When you give to The Salvation Army, you are investing in the 
future of marginalized and overlooked people in your community. 
News releases, articles and updated information can be found at 
www.SalvationArmy.ca 
Andrew Burditt National Director of Marketing and Communications The Salvation 
Army 416-845-8231 andrew_burditt@can.salvationarmy.org www.SalvationArmy.ca 
Felicia Fefer Manager of Public Relations Walmart Canada 905-821-2111 ext. 
74466 ffefer@wal-mart.com www.walmartcanada.ca 
SOURCE: THE SALVATION ARMY 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2012/21/c3205.html 
CO: THE SALVATION ARMY
ST: Ontario
NI: CHARITY  
-0- Dec/21/2012 21:06 GMT
 
 
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