Bret Michaels stars in new freecreditscore.com™ commercial
freecreditscore.com launches Score Planner, a new online tool, to help
consumers understand how their actions impact credit scores
COSTA MESA, Calif., Dec. 21, 2012
COSTA MESA, Calif., Dec. 21, 2012 /PRNewswire/ --freecreditscore.com™ today
announces the launch its patented Score Planner, a new online tool designed to
help consumers better understand what impacts a credit score. Starting on Dec.
26, four new creative ads will support the launch, and one stars rock icon,
businessman and philanthropist Bret Michaels.
The ad campaign showcases Score Planner "sliders" and how they illustrate the
impact different actions — opening new lines of credit, changing credit
limits, forgetting to pay a bill — have on credit scores. Each ad features a
young couple seated on the couch, using the sliders to project different
scenarios. Eventually, the couple is confronted with a "mystery slider."
Moving it results in several rather unexpected experiences, ranging from a
private rock concert (enter Bret Michaels) to an unusual encounter with
"The new Score Planner is an easy-to-use online tool that helps people
visualize what impacts their credit scores," said Ken Chaplin, senior vice
president of marketing for freecreditscore.com. "We think it will improve
people's understanding of credit scores, and the ads are a humorous take on
that. Bret Michaels' fame lends itself well to the ads and underscores the
message that, ultimately, managing one's financial profile makes many life
experiences more accessible."
In addition to the commercials, fans can follow freecreditscore.com in social
media, such as Facebook, Twitter and YouTube.
Additional information about credit and credit scores is available at
freecreditscore.com is part of a family of online consumer credit reporting
sites belonging to ConsumerInfo.com, Inc., an Experian company.
ConsumerInfo.com, Inc. was founded in 1995 to give consumers quick, easy and
inexpensive access to their credit profile. It is now the leading provider of
online consumer credit reports, credit scores, credit monitoring and other
credit-related information. ConsumerInfo.com, Inc. provides credit monitoring
to its more than 3.1 million members and has delivered more than 20 million
credit reports on the Web. As part of the Experian family, it continues to
grow its membership base and develop innovative products to help consumers
better understand and manage their credit.
Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.
1 323 202 1075 (office)
1 818 259 0631 (cell)
1 949 202 7296 (cell)
Press spacebar to pause and continue. Press esc to stop.