National Council For Behavioral Health Partners With Lady Gaga To Bring Movement To The Streets With Her Foundation's Born Brave

   National Council For Behavioral Health Partners With Lady Gaga To Bring
      Movement To The Streets With Her Foundation's Born Brave Bus Tour

PR Newswire

WASHINGTON, Dec. 21, 2012

The Born This Way Foundation's interactive tailgate experience to follow Lady
Gaga's U.S. tour mid-January through March 2013

WASHINGTON, Dec.21, 2012 /PRNewswire-USNewswire/ --The Born This Way
Foundation (BTWF) announced yesterday that it will launch the Born Brave Bus
Tour, which will join Lady Gaga on the road for the U.S. leg of her Born This
Way Ball tour. The pre-concert "tailgate" will provide a space for young
people, ages 13-25, to gather and celebrate their individuality in a safe
arena where everyone is encouraged to be the person they were born to be. The
Born Brave Bus Tour will allow youth to get more deeply involved in the Born
This Way Foundation movement while also connecting them with local resources
in their communities in an effort to inspire bravery and promote
self-acceptance. Guests will join like-minded peers as they enjoy food, music
by Lady Starlight, and fun, interactive activities.

For the tour, BTWF has joined forces with several distinguished frontline
partners at a national and local level including Campus Pride, GLSEN, Hive &
YOUMedia, the National Association of School Psychologists, the National
Council for Behavioral Health, MENTOR, Mentoring USA, The Trevor Project and
YSA (Youth Service America). Each organization will have an on-site presence,
offering visitors access to resources available in their communities including
behavioral and mental health services, school psychologists, mentoring,
volunteer opportunities and bullying and suicide prevention resources. Guests
to the Born Brave Bus will also have the opportunity to learn new digital
media skills and to participate in research supported by BTWF.

"Now more than ever, our kids need access to support within their communities,
including mental health services," said Cynthia Germanotta, BTWF President and
Co-Founder. "By connecting youth to these local resources, we hope to plant
the seeds that will help them deal with today's challenges and inspire them to
continue exercising their strength and bravery well after the Born Brave Bus
leaves town. We are incredibly grateful to our partners for helping to make
the Born Brave Bus Tour a reality. To have this many reputable, national
organizations come together at a local level is revolutionary."

With Viacom as its lead media partner, the foundation has also partnered with
the John D. & Catherine T. MacArthur Foundation, The California Endowment and
The Berkman Center at Harvard to explore the best ways to reach youth and
create a new culture of kindness, bravery, acceptance and empowerment.

Connie Yowell, MacArthur's Director of Education, said, "MacArthur's support
for the Born This Way Foundation will help create opportunities for more youth
to engage in learning that is relevant to their lives and prepares them for
success in school, the workplace, and their communities. But for this to
happen, teens must first feel safe and have access to information and
resources to provide for their health and well-being, and the Born Brave Bus
Tour will seed opportunities to do so across the country."

"The Born Brave Bus is highlighting the importance of youth service
organizations around the country for a celebration of bravery and
self-acceptance," said Dr. Bob Ross, CEO and President of The California
Endowment. "Add in a tailgate with music and food to make it cool, Lady Gaga
is redefining bravery to mean it's okay to have fun but also seek out services
for anything from behavioral health challenges to safety issues in a youth
person's local community."

Philippe Dauman, President and Chief Executive Officer of Viacom, said, "We
are proud to stand among the worthy organizations that have come together for
the Born Brave Bus Tour. In the spirit of Viacommunity, we are engaging our
partners to connect with youth where they live, through on-the-ground
activities to deepen our collective impact."

The first stop of the Born Brave Bus Tour will be January 14^th in Tacoma,
Washington. For additional U.S. tour dates, please visit Before and after the bus' arrival,
head to the BTWF website for area-specific updates and later this month, youth
will be able to pre-register for the Born Brave Bus experience in their area
online at

To donate to the BTWF movement, please visit
Donations will go toward empowering young people, and addressing the issues of
self-confidence, well-being, anti-bullying, mentoring and career development.
Together we will change our culture, and create a braver and kinder world.

About The National Council for Behavioral Health

The National Council for Behavioral Health is the nation's leading mental
health and addiction organization representing 2,000 organizations across the
US that serve some of the most vulnerable adults and children with mental
illness and addiction disorders. The National Council coordinates the Mental
Health First Aid (MHFA)program across the US that has taught approximately
80,000 Americans how to recognize and response appropriately to people in
need. In 2013 MHFA will focus on outreach to those who work with youth.

About The Born This Way Foundation

Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation
was founded in 2011 to foster a more accepting society. The Foundation is
dedicated to creating a safe community where individuality is celebrated by
connecting youth with the skills, resources and opportunities they need to
build a braver, kinder world. BTWF, a non-profit charitable organization,
addresses issues like self-confidence, well-being, anti-bullying, mentoring
and career development through research, education and advocacy. Please visit and join the youth-powered movement to build a
braver, kinder world.

About Campus Pride

Campus Pride is the leading national collegiate organization serving
universities, campus groups and student leaders, helping them commit to,
create and maintain safer college environments for LGBT students. The
organization coordinates the nation's largest student-driven network focused
on developing campus policies, practices and programs to support LGBT and ally
students across the United States.

About GLSEN 

GLSEN is the leading national education organization focused on ensuring safe
schools for all students. Established in 1990, GLSEN envisions a world in
which every child learns to respect and accept all people, regardless of
sexual orientation or gender identity/expression. GLSEN seeks to develop
school climates where difference is valued for the positive contribution it
makes to creating a more vibrant and diverse community. For information on
GLSEN's research, educational resources, public policy advocacy, student
organizing programs and educator training initiatives, visit

About Hive

Hive is a network of civic and cultural institutions dedicated to transforming
the learning landscape by creating opportunities for youth to explore their
interests through connected learning experiences.

About the National Association of School Psychologists (NASP)

School psychologists work with parents, educators, and community providers to
create safe, supportive schools, promote students' academic success, and
support their healthy behavior and development.NASP empowers school
psychologists and works with allied professionals, child/youth advocates, and
policymakers to advance effective practices that improve students' learning,
behavior, and mental health.


MENTOR: The National Mentoring Partnershipis the unifying champion for
expanding quality youth mentoring relationships in the United States.MENTOR's
goal is to help young people by providing a public voice, developing and
delivering resources to mentoring programs nationwide, and promoting quality
for mentoring through standards, cutting-edge research and state-of-the-art

MENTOR works closely with MENTOR's network ofMentoringPartnershipsand more
than5,000 mentoring programs and volunteer centersthroughout the country,
serving more thanthree million childrenin all50 states.MENTOR serves young
people between the ages of 6 and 24, and its work over more than two decades
has helped millions of young people find the support and guidance they need to
build productive and meaningful lives.MENTOR is headquartered in Boston, MA.

About Mentoring USA

Mentoring USAis a leading national provider of one-to-one site-based
mentoring programs to enable young people to achieve their
potential.Mentoring USA's mission is to create sustained and supportive
mentor relationships for youth in need ages 7-21. The program matches youth
across the country with trained volunteer adult mentors who can guide them in
developing healthy lifestyles and better self-esteem, and academic

Mentoring USA's mentor training and curriculum are nationally recognized and
its curriculum includes diversity appreciation, anti-bullying, financial
literacy, job shadowing, academic support and healthy lifestyles initiatives,
including a tennis program in partnership with the USTA.Mentoring USA's
programs have a proven track record of success—100% of the students in
Mentoring USA's school-based and community-based mentoring programs have
consistently moved on to the next grade level. Mentoring USA also provides
international mentoring programs through Mentoring Italia and Mentoring
Espana. Seewww.mentoringusa.orgto learn more about Mentoring USA.

About The Trevor Project

The Trevor Project is the leading national organization providing crisis
intervention and suicide prevention services to lesbian, gay, bisexual,
transgender and questioning young people under 24. Every day, The Trevor
Project saves young lives through its free and confidential lifeline and
instant messaging services, in-school workshops, educational materials, online
resources and advocacy. Honored by the White House as a "Champion of Change,"
The Trevor Project is a leader and innovator in suicide prevention. Learn more

About YOUmedia

Based on a teen learning space at the Harold Washington Library in downtown
Chicago, YOUmedia are spaces where kids explore, express, and create using
digital media. They connect youth with books, media, and institutions in their
city to encourage collaboration and creativity. YOUmedia's core philosophy is
that youth are best engaged when they're following their passions,
collaborating with others, and being makers and doers, not passive consumers.

About YSA (Youth Service America)
YSA (Youth Service America) improves communities by increasing the number and
diversity of young people serving in substantive roles. Through campaigns such
as Global Youth Service Day and Semester of Service; YSA Grants and awards
programs; and resources and training opportunities, YSA activates millions of
young people each year. Working with—and on behalf of—youth, adult mentors,
organizations and schools, YSA promotes a global culture of engaged youth
committed to a lifetime of community action, learning, leadership, and
achievement. and

Contact Meena Dayak, or 301.602.8474

SOURCE National Council for Behavioral Health

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