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The Zacks Analyst Blog Highlights:Amazon.com, Netflix, Apple, eBay and Barnes & Noble



The Zacks Analyst Blog Highlights:Amazon.com, Netflix, Apple, eBay and Barnes
                                   & Noble

PR Newswire

CHICAGO, Dec. 21, 2012

CHICAGO, Dec. 21, 2012 /PRNewswire/ -- Zacks.com announces the list of stocks
featured in the Analyst Blog. Every day the Zacks Equity Research analysts
discuss the latest news and events impacting stocks and the financial markets.
Stocks recently featured in the blog include Amazon.com Inc. (Nasdaq:AMZN),
Netflix Inc (Nasdaq:NFLX), Apple Inc. (Nasdaq:AAPL), eBay Inc. (Nasdaq:EBAY)
and Barnes & Noble, Inc. (NYSE:BKS).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

Get the most recent insight from Zacks Equity Research with the free Profit
from the Pros newsletter: http://at.zacks.com/?id=5513

Here are highlights from Thursday's Analyst Blog:

Amazon in 2 Video Licensing Deals

Amazon.com Inc. (Nasdaq:AMZN) announced content licensing agreements with
Turner Broadcasting System, Inc. & Warner Bros. Domestic Television
Distribution, extending the archive of television shows and films currently
available on its streaming video site, Amazon Prime Instant Video.

Amazon Instant Video is a digital video streaming and download service that
lets users rent, buy or subscribe to a range of video content.

The online retailer has been consistently upgrading and promoting movies and
television shows on its streaming video service. Over the past 12 months,
Amazon has entered into a number of deals with every major Hollywood studio,
as well as some of the major cable networks. In September this year, Amazon
signed a deal with EPIX, taking the number of videos to a total of 25,000.

The latest deal with Turner & Warner will expand Amazon's already-large
selection of movies and television shows available to customers as part of
their Prime membership. Amazon said that the epic TNT drama series Falling
Skies and The Closer will now be available on Prime. Prime subscribers can now
access all seven seasons of The Closer as well as the current and future
seasons of Falling Skies on Prime Instant Video at no additional cost.

The deal will add two leading TV series to Amazon's video streaming library,
making it a significant force in the video streaming segment and increasing
competition for Netflix Inc (Nasdaq:NFLX) and Apple Inc. (Nasdaq:AAPL). Prime
Instant Video now features more than 30,000 movies and TV episodes for Amazon
Prime members to stream on Kindle Fire HD, iPad, iPhone, iPod touch, Roku,
Xbox 360, PlayStation 3 and Wii U.

We believe that one of the key strategies for Prime Instant Video remains the
expansion of its video archive. Netflix has seen the benefits of such an
expansion in recent times, in spite of it instituting rate increases.
Netflix's Internet video library is estimated to have more than 60,000 titles,
far more than Amazon's service.

However, Amazon's vast offerings at discounted rates ($79 per year for Prime
shipping service versus Netflix charges of $95 per year for its streaming
video service) could create a price war in the digital delivery of movies.
Amazon's additional advantage is a steady customer base since Prime offers
several other advantages (related to online shopping for example) compared to
Netflix.

Amazon is one of the leading players in an extremely fast-growing market. In
the third quarter, Amazon's revenue of $13.81 billion was better than the
guidance and in-line with consensus expectations. Management attributed the
increase in revenue to the growing consumption of digital content across
different categories owing to the advantageous value proposition Amazon was
able to provide to its customers.

Amazon currently retains a Zacks #3 Rank (Hold). Amazon's competitors (whether
direct or indirect) are eBay Inc. (Nasdaq:EBAY), which retains a Zacks #2 Rank
(Buy), and Barnes & Noble, Inc. (NYSE:BKS), which carries a Zacks #3 Rank
(Hold).

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