NuVal® Nutritional Scoring System App Now Available Exclusively through ActiveHealth Management’s Online Engagement Platform

  NuVal® Nutritional Scoring System App Now Available Exclusively through
  ActiveHealth Management’s Online Engagement Platform MyActiveHealthSM

   App Promotes Healthier Food Choices from Point of Purchase to Post-Meal
                                   Tracking

Business Wire

NEW YORK -- December 20, 2012

To further support consumers in making healthier food choices, ActiveHealth
Management (ActiveHealth^®) now exclusively offers the NuVal Nutritional
Scoring System app as an interactive, educational tool that is designed to
help people make healthier food choices. ActiveHealth and NuVal began working
together in 2010 to give consumers that use ActiveHealth’s personal health
website MyActiveHealth access to NuVal nutritional information and scoring
system tools. The app gives consumers instant access to NuVal’s nutritional
scores through their smartphones and allows users to store information about
their food choices on MyActiveHealth.

The NuVal scoring system ranks the nutritional value of foods on a scale from
one to 100, with higher scores equaling better nutritional value. The NuVal
app allows users to scan a food product’s barcode with their smartphone and
instantly gain access to NuVal’s database of more than 100,000 foods to find
healthier food choices. The app allows users to gain access to NuVal Scores at
the point of decision making, such as in the grocery store. Consumers can
compare scores within a food category, such as beef burgers to veggie burgers,
and record their selections in the app.

“Our customers are looking for simple tools that help them make healthy
decisions. By providing access to this popular, on-the-go nutritional scoring
system, and integrating it with our other healthy living tools on
MyActiveHealth, we are empowering them to make those positive changes
throughout the normal course of their days,” said Richard Noffsinger,
president and CEO of ActiveHealth.

The app extends support through the entire decision-making process by storing
food selection data in MyActiveHealth. The integration with MyActiveHealth
allows users to make information available to ActiveHealth health coaches as
they are working to help individuals manage weight or help manage conditions.

“NuVal is all about empowering consumers to improve their diets, and health,
one well-informed food choice at a time. The NuVal app takes our innovative
scoring system and uses technology to empower people anywhere with objective,
at-a-glance nutrition information they can put to immediate use. I commend
NuVal and ActiveHealth for their work to make this system so convenient and
accessible for consumers,” said Dr. David Katz, principal creator of the
algorithm upon which NuVal Scores are based.

The NuVal app is available for download to Apple iPhones.

Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in
the U.S. and other countries. App Store is a service mark of Apple Inc.

About ActiveHealth Management

ActiveHealth Management is a leading provider of health management services,
including disease management, clinical decision support and personal health
records. The company's solutions, all based on its patented CareEngine^®
System, are designed to promote quality care and help organizations like
health plans, employers, providers and health systems and government payers
reduce medical costs. More than 22 million people nationwide benefit from
ActiveHealth programs. Founded in 1998 and headquartered in New York City,
ActiveHealth is an independent subsidiary of Aetna (NYSE: AET). For more
information, please visit http://www.activehealth.com.

About NuVal LLC:

The NuVal Nutritional Scoring System is a unique food labeling system which
ranks all foods between 1 and 100; the higher the score, the better the food’s
overall nutrition. NuVal Scores can be found in more than 1,600 participating
grocery stores across the country, where they are posted on shelf tags next to
the product price and on in-store signage. NuVal LLC is a joint venture formed
in 2008 by Topco Associates, LLC, and Griffin Hospital. You can learn more
about NuVal Scores atwww.nuval.com.

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Contact:

Aetna
Sherry Sanderford, 904-351-4592
sanderfords@aetna.com
or
ActiveHealth Management
Mary Mooney, 212-479-0301
mmooney@activehealth.net
 
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