Macworld/iWorld 2013 Turns Up the Volume with New Music Events and Content

  Macworld/iWorld 2013 Turns Up the Volume with New Music Events and Content

iNDIE iNNOVATION competition, demonstrations and special performances, full
agenda of Tech Talk and host of new products create surround sound music
experience for attendees

PR Newswire

FRAMINGHAM, Mass., Dec. 20, 2012

FRAMINGHAM, Mass., Dec. 20, 2012 /PRNewswire/ -- IDG World Expo today
announced a lineup of new music-related content and events that amplify the
many ways Apple and related technologies are changing the way we create,
produce, distribute and experience music at Macworld/iWorld 2013 (Twitter:
@MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event. The lineup
includes: iNDIE iNNOVATION, a social media and performance competition to find
new bands innovating with Apple technologies; Music Studio featuring
demonstrations and performances from top professionals; a wide range of Tech
Talks covering everything from the best new apps for musicians and iPad music
production to building a media center and maximizing Airplay; and a contingent
of music product manufacturers in the Expo Hall where the newest apps,
hardware, software and accessories for the music marketplace will be on
display. Macworld/iWorld takes place January 31-February 2, 2013, at the
Moscone Center West in San Francisco. Registration is now open and special
pricing runs through January 1.


"Apple technologies and the broad ecosystem of tools developed around it have
fundamentally changed the way we make, hear and experience music. The
incredible technology-enabled innovation and creativity taking place across
the industry are at the heart of the exciting music-related content at
Macworld/iWorld 2013," said David Mash,senior vice presidentfor Innovation,
Strategy and Technology, Berklee College of Music. "Attendees will have a
unique opportunity to learn from masters who are pushing the boundaries of
what we thought possible in sound and, in the process, reimaging the future of
music. We'll have you jamming to a whole new beat this year."

Highlights of the music events at Macworld/iWorld 2013 include:

iNDIE iNNOVATION: The Search for Tomorrow's Music Stars

Macworld/iWorld is teamed up with Sonicbids, an organization that helps fund,
promote and sustain emerging music of all kinds through its social music
marketing platform, to find the hottest up-and-coming bands in the country
innovating with Apple technologies. Fan voting is now underway for the top 25
bands selected. A panel of esteemed judges then will determine two finalists
that best embody the use of Apple products in the creative process. The
finalists will square off live at Macworld/iWorld with the winner of iNDIE
iNNOVATION playing as the opening act for one of the best live rock n' roll
bands ever, Little Feat, at the Macworld/iWorld BLAST party on Thursday,
January 31 at Mezzanine SF.

Tickets for BLAST are now available. Macworld/iWorld iFan pass holders will
have the first option to purchase tickets for just $40. Space is limited.

Macworld/iWorld Music Studio

Macworld/iWorld 2013 is once again pleased to present the Macworld/iWorld
Music Studio, located in the LIVE Zone and home to daily performances and
demonstrations led byartists, music professionals and leading manufacturers
of music technology. With a focus on how Apple products are used for
recording, rehearsing, editing, songwriting and more, the Music Studio will
leave attendees inspired, motivated and entertained. Highlights will include:

  o"Laptop, Drop and Roll: Confessions of a Dining Room Producer," a special
    talk and performance with Bleu, Berklee College of Music graduate,
    songwriter, independent artist and proud "laptop producer." Bleu will shed
    light on creating commercially successful song productions, writing for
    hit artists likeDemi Lovato, Chris Mann and Melanie Amaro, and making
    independent records all from a home studio. The session, moderated by
    Chris Breen, senior editor, Macworld, will include nitty-gritty talk on
    gear and tech used in daily music creation, old vs. new models in the
    music industry, songwriting and production craft, and how today's
    technology has influenced music collaboration and creation. Immediately
    following the session, Bleu will perform songs live on the Music Studio
    stage. Bleu is currently taking pre-orders for hisfifth studio album
    through the fan-funding site Pledge Music, he hit his goal withineight
    hours of launching his new project:
  o"Inside the Music Studio: Creating with Technology," with Eyal Amir,
    composer, producer and video maker, and David Mash,SVP for Innovation,
    Strategy, and Technologyat Berklee College of Music. David Mash, former
    Applemaster and the genius behind some of the leading music technology
    education programs in the country, will take attendees inside the music
    creation process and explore how technology impacts the inspiration and
    production of music. Joining David will be Eyal Amir, whose powerful
    combination of music and one-of-a-kind approach to video production has
    drawn more thanone million views on YouTube, will talk about new
    directions in using today's and tomorrow's music and video tools. Both men
    will discuss what they do and how they do it, as well as demonstrate their

Music-Related Tech Talks

The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions,
interactive panel discussions, practical "how-to" presentations and "tips and
tricks" learning opportunities with a host of music focused sessions,

  o"Appalooza: Mobile Applications for the Musician," with Michael Carrera of
    Berklee College of Music, will highlight the coolest mobile music apps
    around to help attendees practice, perform, and create music – anytime,
    anywhere, on their iOS mobile device.
  o"The Last Fifty Feet: Building Your Living Room Media Center," a
    presentation by Tom Negrino of Backup Brain, will introduce attendees to
    the host of new hardware and software solutions available for getting
    video and audio media from their computing devices into their living room
    and explore which ones deliver the most flexible home media center, how to
    pick the right hardware and software combo, how to use your iOS devices as
    media controllers, and more.
  o"Creating & Adding Drum Beats & Grooves with Your Mac," with Bill
    D'Agostino of Berklee College of Music, will teach attendees how to add
    drum loops and create their own drum tracks using midi, as well as review
    options for adding live acoustic or electronic drum tracks to recordings.
  o"The Mac for the Guitarist," a Tech Talk with David Mash of Berklee
    College of Music, will review hardware and software solutions currently
    available for the guitarist. The session will include demonstrations of
    recording and performance alternatives, as well as a Q&A.
  o"Are We There Yet? The Ultimate Ultra-Portable Production/Recording
    Studio. From Idea to Final Master: How to Write, Sequence, and Produce
    Your Music," led by Andrea Pejrolo of Berklee College of Music, this
    highly interactive and hands-on presentation will teach attendees the
    tools, techniques, and tipsand tricks required to write, produce and mix
    a song using only their iPad.
  o"Taking AirPlay to the Next Level," a session with Don McAllister, will
    take a look at the genesis of AirPlay and examine how attendees can take
    advantage of this incredible technology throughout their home or business.
  o"The Modern Day Guitar Solo," a Tech Talk with Tony Marvuglio of Berklee
    College of Music, will show attendees how to use and create backing
    tracks, create guitar and amp set-ups with modeling software, put together
    set lists, and prepare for their performance with Mac OSX and iOS software

Expo Hall: A Showcase of Music Products

The Macworld/iWorld 2013 expo hall will feature hundreds of exhibitors and
developers—more than 40 percent of which are first-time exhibitors—showcasing
the latest hardware, software, apps and accessories for the Mac, iPhone, iPod
and iPad. Many companies will showcase new music-related solutions, including:

  oAudioengine—a company that designs and builds innovative audio
    products—including speakers, amplifiers and adapters—with all your music
    in mind.
  oBlue Microphones—creators of award-winning microphones for audio
    professionals, musicians and consumers.
  oCastiv—a design firm specializing in the manufacturing of accessories for
    smartphones and tablets, its products include Guitar Sidekick, a gripping
    mechanism designed to hold a SmartPhone or similar device on a guitar.
  oDivoom—developer of stylish, cool and unique speakers for all of your
    audio devices.
  oEventide—a company focused on enhancing the creativity of the world's
    leading musicians and audio professionals, its products include
    groundbreaking harmonizer and broadcast delay technologies that have
    revolutionized the audio industry.
  oFocusrite—a company founded on the principal of developing products that
    sounded more musical, its products—including audio interfaces, mic pres,
    channel strips, consoles and plug-ins—are used in professional and project
    studios throughout the world.
  oGodin Guitars—one of the largest and most innovative guitar companies in
    the industry.
  oNaturespace Holographic Audio—creator of the most sonically and spatially
    accurate recordings of the natural world available. Designed specifically
    for headphones, the recordings induce a true "being there" experience.
  oPolk Audio—dedicated to audio engineering and innovation, the company's
    complete line of audio and speaker systems for the home, car, truck or
    boat help users enjoy the unparalleled sounds of music and movies.
  oSCRATCH TRACKS—cultural engineers manufacturing music, mobility, fashion
    and technology for go-go lifestyles, its products include Fydelity
  oSennheiser—a world-leading manufacturer of high-quality microphones,
    headphones and wireless systems.
  oSonoma Wire Works—developer of software and hardware that help musicians
    enjoy playing, recording and sharing music on MacOS, Windows and iOS.
  oSRS Labs - A DTS Company—a company dedicated to making digital
    entertainment exciting, engaging and effortless by providing
    state-of-the-art audio technology to over a billion consumer electronics
    products worldwide.

Drum Circle

Back by popular demand, the Drum Circle will bring Macworld/iWorld 2013 to a
close. Bringing the community together through rhythm and music to celebrate
Macworld/iWorld, it's an opportunity for all attendees to pick up an
instrument, join in the musical merriment and let their inner percussionist


Attendee registration, along with information about event passes and pricing,
can be found at:

For complete details on media qualification guidelines, please visit: Please note
that all media are required to submit media credentials for Macworld/iWorld.


For current happenings, news, chatter and to be part of the conversation, join
Macworld/iWorld on:

  oEvent hashtag: #iFan13

About Macworld/iWorld

Macworld/iWorld is the world's Ultimate iFan Event for those who use, create
and love Apple products. Attendees will encounter a unique celebration of
Apple technology-infused art, music, and film, as well as learning
opportunities, and a shopping mecca in our expo hall filled with products and
services for Apple users of all skill levels and interests. Whether a home
user, an artistic hobbyist, a professional or a true Technorati,
Macworld/iWorld gives attendees the chance toexperience all that the amazing
world of Apple-related tools can offer. Macworld/iWorldwill take place
January 31 – February 2, 2013 at the Moscone Center West in San Francisco. For
more information, please visit

About IDG World Expo
IDG World Expo ( is a leading producer of tradeshows and
events for professionals and consumers seeking world-class education,
strategic business relationships, and access to industry-leading products and
services. IDG World Expo's portfolio of conferences and events includes
Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo®
(E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext),
and Macworld Mobile. IDG World Expo is a business unit of IDG, the world's
leading technology media, research and event company.


Contact: Marisa Borgasano of Schwartz MSL for IDG World Expo, +1-781-684-0770,
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