Expedia: Last-Minute Mobile Hotel Bookings Spike on New Year's Eve
Study of last-minute mobile booking behavior reveals that "revelry" and
"romance" are most cited causes
BELLEVUE, Wash., Dec. 20, 2012
BELLEVUE, Wash., Dec. 20, 2012 /PRNewswire/ --Having witnessed a spike in
last-minute mobile hotel bookings during different national holidays,
Expedia.com®, the world's leading online travel agency, today released the
results of a study of such behavior. Conducted online by Harris Interactive
among 2,893 online U.S. adults, the study examined consumer willingness to use
a mobile device to book a hotel room within 24 hours, and the various reasons
for doing so.
An analysis of Expedia booking patterns shows that the week leading up to New
Year's Eve tends to see a surge in hotel rooms booked via mobile at the last
minute. Such bookings are up to 50% higher than similar bookings in November
and the first half of December. Many last-minute holiday bookings, in fact,
are made late at night, after the New Year has been rung in. According to the
Harris Study, among adults with a history of booking a last-minute room on New
Year's Eve, the most commonly cited reason (selected by 50% of these
respondents) was necessity; they had consumed one or two drinks too many and
elected to spend the night in a hotel. The second-most cited reason (selected
by 35% of these respondents) was personal; they had found love (or believed
they had), and chose to explore those emotions immediately, in a nearby hotel
The third most-cited reason (27% of these respondents) was pure whimsy – they
felt they owed it to themselves to start the year in a comfortable hotel bed,
perhaps with a free continental breakfast. Unnamed "Other" reasons were cited
by 22% of these respondents, and a full 3% of these consumers gave no reason
whatsoever for booking a last-minute room on New Year's Eve via mobile. They
just went ahead and did it.
NOTE: Consumers who indicated they'd ever booked a last minute room on New
Year's Eve were not required to choose a single reason for booking a New
Year's Eve hotel room at the last minute via mobile. They could choose one or
more of the reasons. Thus, the percentage of responses to this question
To celebrate revelry, romance and all reasons for booking a last-minute hotel
via mobile, Expedia will award 1,000 bonus Expedia Points to Expedia® Rewards
members who book a hotel room through Expedia on December 31, up to 11:00pm
via a mobile device. Membership is free. Expedia customers can join Expedia
Rewards by visiting http://www.expedia.com/rewards. In addition, Expedia is
offering a coupon for customers who book their New Years Eve hotel on the
Expedia mobile app.
According to the survey, 13% of American consumers have booked a last-minute
hotel room using a travel app or a travel website via a mobile device, defined
here as a phone or a tablet. That percentage should rise; 37% of those who
have never done this expressed they would be willing to consider doing so in
the future. Among those who have already done so, 46% booked a three-star
hotel on their most recent booking. 39% booked a four-star hotel. 6% booked a
five-star hotel, while 7% booked a 2-star hotel and 2% settled for one star.
Expedia regularly sees mobile last-minute booking spikes during the holidays.
In the first quarter of 2012, the busiest mobile booking period was around
Valentine's Day weekend. The next-busiest booking period was around St.
Patrick's Day, while the weekend following New Year's Eve was the
third-busiest. These patterns suggest that romance and revelry are among the
prime causes of mobile hotel bookings, no matter the time of year. And when
the two factors combine, mobile booking surge.
Expedia offers hotel booking via its apps for the iPhone, iPad, Android phones
and Windows 8 tablets.
This survey was conducted online within the United States by Harris
Interactive on behalf of Expedia from December 11-13, 2012, among 2,893 adults
ages 18 and older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated.
Expedia.com is the world's leading online travel site, helping millions of
travelers per month easily plan and book travel. Expedia.com
(http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology
and the widest selection of vacation packages, flights, hotels, rental cars,
cruises and in-destination activities, attractions, services and travel apps.
With the Expedia Best Price Guarantee, Expedia.com customers can get the best
rates available online for all types of travel. Whether you want to relax in
Myrtle Beach, ski in Whistler or swim in Bora Bora, we know every trip and
every traveler is unique and we want to help you Find Yours™.
Expedia, Expedia.com, Airplane logo and Vacation Deprivation are trademarks or
registered trademarks of Expedia, Inc. in the U.S. and/or other countries.
Other logos or product and company names mentioned herein may be the property
of their respective owners. © 2011 Expedia, Inc. All rights reserved. CST:
SOURCE: Expedia, Inc.
Web site: http://www.expedia.com/
About Harris Interactive
Harris Interactive is one of the world's leading market research firms,
leveraging research, technology, and business acumen to transform relevant
insight into actionable foresight. Known widely for the Harris Poll® and for
pioneering innovative research methodologies, Harris offers proprietary
solutions in the areas of market and customer insight, corporate brand and
reputation strategy, and marketing, advertising, public relations and
communications research. Harris possesses expertise in a wide range of
industries including health care, technology, public affairs, energy,
telecommunications, financial services, insurance, media, retail, restaurant,
and consumer package goods. Additionally, Harris has a portfolio of
multi-client offerings that complement our custom solutions while maximizing
our client's research investment. Serving clients in more than 196 countries
and territories through our North American and European offices, Harris
specializes in delivering research solutions that help us - and our
clients—stay ahead of what's next. For more information, please visit
This survey was conducted online within the United States between December
11-13, 2012 among 2,893 adults (aged 18 and over) by Harris Interactive on
behalf Expedia via its Quick Query omnibus product. Figures for age, sex,
race/ethnicity, education, region and household income were weighted where
necessary to bring them into line with their actual proportions in the
population. This data were weighted to reflect the composition of the adult
All sample surveys and polls, whether or not they use probability sampling,
are subject to multiple sources of error which are most often not possible to
quantify or estimate, including sampling error, coverage error, error
associated with nonresponse, error associated with question wording and
response options, and post-survey weighting and adjustments. Therefore, Harris
Interactive avoids the words "margin of error" as they are misleading. All
that can be calculated are different possible sampling errors with different
probabilities for pure, unweighted, random samples with 100% response rates.
These are only theoretical because no published polls come close to this
Respondents for this survey were selected from among those who have agreed to
participate in Harris Interactive surveys. The data have been weighted to
reflect the composition of the adult population. Because the sample is based
on those who agreed to participate in the Harris Interactive panel, no
estimates of theoretical sampling error can be calculated.
Contact: Sarah Gavin, Expedia.com, +1-425-679-8917, firstname.lastname@example.org,
Devon Nagle, HL Group, +1-646-460-8911, email@example.com
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