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Macy’s Celebrates the “Week of Wonderful” December 26 – January 1



  Macy’s Celebrates the “Week of Wonderful” December 26 – January 1

 For the first-time ever, the week between Christmas and New Year’s Day gets
  the star treatment as Macy’s deems it the “Week of Wonderful” with special
                         savings and new merchandise

    Set to debut on Monday, Dec. 24, Clinton Kelly stars in Macy’s Week of
          Wonderful song and dance TV spot directed by Adam Shankman

Business Wire

NEW YORK -- December 20, 2012

This season, the seven days between Christmas and New Year’s Day will be a
magical time for Macy’s (NYSE:M) shoppers as the retailer deems it the “Week
of Wonderful.” From Dec. 26 through Jan. 1, Macy’s Week of Wonderful will
serve post-holiday shoppers with the opportunity to indulge in super savings
and new must-have items. Traditionally a national vacation week when many
people take time off from the workplace, the week is also one of the busiest
for retailers. With Macy’s Week of Wonderful, special savings and brand new
deliveries of merchandise await shoppers who will be wowed and delighted by
what’s in store.

Macy's Week of Wonderful runs from Dec. 26- Jan. 1 and features super-savings
on post-holiday items, ...

Macy's Week of Wonderful runs from Dec. 26- Jan. 1 and features super-savings
on post-holiday items, as well as new deliveries of must-have merchandise.
(Photo: Business Wire)

“The week between Christmas and New Year’s Day has always been about great
deals, as customers exchange gift items and start using the gift cards they
received over the holidays to hunt for last minute bargains,” said Martine
Reardon, Macy’s chief marketing officer. “With Macy’s Week of Wonderful, we
want to make shopping during this vacation week even more fun and satisfying
for customers. At Macy’s, shoppers will find all the amazing savings on
post-holiday merchandise we are known for, in addition to finding our stores
refreshed with new, bright and colorful must-have items.”

To bring the WOW to the Week of Wonderful, Macy’s will debut a new television
spot on Monday, Dec. 24, helmed by acclaimed director, producer and
choreographer Adam Shankman (“Hairspray,” “Glee,” “So You Think You Can
Dance”). The colorful song and dance spot starring Clinton Kelly continues the
sitcom-themed format that Macy’s debuted this fall, as Macy’s Herald Square
store manager Harold asks Clinton Kelly if he has any fun ideas about Macy’s
Week of Wonderful. Kelly’s colorful imagination transports them into a
Broadway-like world complete with WOW girls, dancing gift cards and a
showstopping closing. Touching upon the notion that the week, unlike Black
Friday and Cyber Monday, has never had a name, Kelly tells viewers all about
Macy’s Week of Wonderful and what they can expect – from super savings to the
opportunity to exchange grandma’s sweater for something better, Macy’s is the
destination for WOW moments after Christmas.

The Week of Wonderful TV spot was developed by Macy’s in conjunction with JWT
New York.

Customers will find the WOW factor in new merchandise including essentials and
bright, colorful must-haves for the entire family. Here are just a few of the
new items customers will find in store.

For her
I.N.C. Vintage chambray shirt - $79
Michael Kors Goldtone chronograph watch with turquoise - $275
Bar III Printed tank dress - $64
Material Girl Tiki studded wedge sneaker with asymmetrical zipper - $69
Nike^® Relay exercise top - $48

For him
Kenneth Cole Reaction Slub knit sweater - $65
Tommy Hilfiger Slim-fit chino pants - $48.98
American Rag Tricot track jacket - $59.50
Adidas Climalite crewneck - $25

For the kids
Epic Threads^™ Denim jacket - $38, Sequined top - $28
Epic Threads^™ Sportshirt - $24.99, Graphic tee - $12.99

For the home
Martha Stewart Collection Echo pond 9-pc queen set - $169.99
KitchenAid Artisan 5-qt. stand mixer - $349.99
Hotel Collection Pegola full/queen comforter cover - $199.99
Macy’s Week of Wonderful runs from Wednesday, Dec. 26, 2012 through Tuesday,
Jan. 1, 2013.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at more than 800 locations in 45 states, the
District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer
distinctive assortments including the most desired family of exclusive and
fashion brands for him, her and home. Macy's is known for such epic events as
Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121220005552/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50514282&lang=en

Contact:

Macy’s
Orlando Veras, 646-429-7450
orlando.veras@macys.com
or
Alison Kmiotek, 646-429-7449
alison.kmiotek@macys.com
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