Tidy Cats® Celebrates Pure Nature™ Product Launch with Funny Or Die Video Featuring Michael Bolton

  Tidy Cats® Celebrates Pure Nature™ Product Launch with Funny Or Die Video
                           Featuring Michael Bolton

Michael Bolton Debuts on Funny Or Die alongside Feline Folk Group Cedar, Pine
and Corn

PR Newswire

ST. LOUIS, Dec. 20, 2012

ST. LOUIS, Dec. 20, 2012 /PRNewswire/ --Tidy Cats® Pure Nature™ along with
Funny Or Die have releaseda world premiere video starring iconic
singer-songwriter Michael Bolton, who unexpectedly finds friendship with Tidy
Cats' fictional folk group Cedar, Pine and Corn.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/59520-tidy-cats-michael-bolton-celebrate-new-pure-nature-cat-litter

(Photo: http://photos.prnewswire.com/prnh/20121220/MM30362)

In the Funny Or Die video, Cedar, Pine and Corn have just arrived at their
secluded cabin in the woods to unwind and get back to nature after their "Pure
Nature" tour, when Bolton comes barging in, seeking solace from his "Michael
Bolton lifestyle." Cedar, Pine and Corn offer their support by teaching
Bolton about being one with nature.

"I think Funny or Die is hilarious and we'd been looking for an opportunity to
work together. When they brought me this concept, I thought it was very
funny," said Bolton. "In the video, I am running away from my celebrity life
and bump right into the feline folk group Cedar, Pine and Corn," said
Bolton."It was great collaborating with the cast and crew of Funny Or Die and
the folks at Tidy Cats; we really laughed a lot while shooting this video!"

To highlight Tidy Cats® Pure Nature™ and its three key product ingredients –
cedar, pine and corn – Tidy Cats created a talented trio: Pete Cedar, Larry
Pine and Kitty Corn. This fictional group of cat-centric crooners, "Cedar,
Pine and Corn," set the stage for the video's entertaining afternoon with
Bolton. Additionally, a series of comedic videos that showcase Pure Nature
through a "behind-the-scenes" look at the trio can be found at
www.TidyCats.com/cedarpineandcorn.As part of this project, a donation will be
made to a pet-friendly nonprofit organization.

"We're thrilled to have our feline folk trio team up with Funny Or Die and
Michael Bolton to celebrate the launch of our new Tidy Cats® Pure Nature™ cat
litter," said Keith Peterfeso, Tidy Cats, Assistant Brand Manager.

New  Tidy Cats® Pure Nature™ is a light weight, clumping cat litter made with
99.9% natural ingredients for outstanding absorption, clumping and odor
control that is 99.9% dust free. The Pure Nature™ formula provides performance
you can rely on, from ingredients you can trust – for your cats and your home.
To learn more about Tidy Cats® Pure Nature™ visit www.TidyCats.com.

To learn more about Cedar, Pine and Corn, check out videos from the Pure
Nature tour and listen to their single "When Nature Calls" visit
www.CedarPineandCorn.com.

About TIDY CATS®

Purina® TIDY CATS® brand cat litter is designed for homes with multiple cats
and is specially formulated to control odor and keep homes smelling fresh and
clean. The Purina TIDY CATS line includes: five scoopable clay litters
designed to make clean-up easy and efficient; and three odor-controlling
natural clay litters that are non-clumping. Purina TIDY CATS is manufactured
by Nestle Purina PetCare Company, one of the leading global players in the pet
care industry. Nestle Purina promotes responsible pet care, humane education,
community involvement and the positive bond between people and their pets. The
North American headquarters for Nestle Purina PetCare is located at
Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded
more than a century ago. The company is part of the Swiss-based Nestle S.A. –
the world's largest food company.

SOURCE Nestle Purina PetCare Company

Website: http://www.TidyCats.com
Contact: Nicholle Connolly, Cone Communications, Office: +1-617-939-8378,
Email: nconnolly@conecomm.com; Niky Roberts, Nestle Purina PetCare Company,
Office: +1-314-982-3958, Email: Nicole.Roberts@ckmk.com
 
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