Oracle Buys Eloqua

  Oracle Buys Eloqua

 Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies
                   Deliver Exceptional Customer Experiences

Business Wire

VIENNA, Va. -- December 20, 2012

Oracle today announced that it has entered into an agreement to acquire
Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing
automation and revenue performance management software for $23.50 per share or
approximately $871 million, net of Eloqua’s cash. Eloqua’s modern marketing
cloud delivers best-in-class capabilities to ensure every component of
marketing works harder and more efficiently to drive revenue.

The combination of Oracle and Eloqua is expected to create a comprehensive
Customer Experience Cloud offering to help companies transform the way they
market, sell, support and serve their customers. The combined offering is
expected to enable organizations to provide a highly personalized and unified
experience across channels, create brand loyalty through social and online
interactions, grow revenue by driving more qualified leads to sales teams, and
provide superior service at every touchpoint.

The Board of Directors of Eloqua has unanimously approved the transaction. The
transaction is expected to close in the first half of 2013, subject to Eloqua
stockholder approval, certain regulatory approvals and other customary closing

“Modern marketing practices are driving revenue growth and is a critical area
of investment for companies today,” said Thomas Kurian, Executive Vice
President, Oracle Development. “Eloqua’s leading marketing automation cloud
will become the centerpiece of the Oracle Marketing Cloud and is an important
addition to the Oracle Customer Experience offering, which includes the Oracle
Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud
and Oracle Social Cloud.”

“Exceptional customer experience starts with knowing your customer’s
preferences and delivering a highly personalized buying experience,” said Joe
Payne, Chairman and CEO, Eloqua. “Together with Oracle, we expect to
accelerate the pace of the modern marketing revolution and help our customers
transform the way they market, sell, support and serve their customers.”

About Eloqua

Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.
The company’s cloud software, professional services and education programs
provide marketers with thetechnology and expertiseneeded to help marketing
drive revenue.More than 100,000 global users from companies both large and
small,rely on themarketing automationpower of Eloqua to improvedemand
generationandlead managementwhile driving morequalified leads. Eloqua’s
customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National
Instruments.The company is headquartered in Vienna, Virginia. For more
information,, subscribe to theIt’s All About
Revenueblog, call866-327-8764, or email

Cautionary Statement Regarding Forward-Looking Statements

This document contains certain forward-looking statements about Oracle and
Eloqua, including statements that involve risks and uncertainties concerning
Oracle's proposed acquisition of Eloqua, anticipated customer benefits and
general business outlook. When used in this document, the words "anticipates",
“can", “will”, "look forward to", "expected" and similar expressions and any
other statements that are not historical facts are intended to identify those
assertions as forward-looking statements. Any such statement may be influenced
by a variety of factors, many of which are beyond the control of Oracle or
Eloqua, that could cause actual outcomes and results to be materially
different from those projected, described, expressed or implied in this
document due to a number of risks and uncertainties. Potential risks and
uncertainties include, among others, the possibility that the transaction will
not close or that the closing may be delayed, the anticipated synergies of the
combined companies may not be achieved after closing, the combined operations
may not be successfully integrated in a timely manner, if at all, general
economic conditions in regions in which either company does business, and the
possibility that Oracle or Eloqua may be adversely affected by other economic,
business, and/or competitive factors. Accordingly, no assurances can be given
that any of the events anticipated by the forward-looking statements will
transpire or occur, or if any of them do so, what impact they will have on the
results of operations or financial condition of Oracle or Eloqua.

In addition, please refer to the documents that Oracle and Eloqua,
respectively, file with the U.S. Securities and Exchange Commission (the
“SEC”) on Forms 10-K, 10-Q and 8-K. These filings identify and address other
important factors that could cause Oracle's and Eloqua's respective
operational and other results to differ materially from those contained in the
forward-looking statements set forth in this document. You are cautioned to
not place undue reliance on forward-looking statements, which speak only as of
the date of this document. Neither Oracle nor Eloqua is under any duty to
update any of the information in this document.

Oracle is currently reviewing the existingEloqua product roadmap and will be
providing guidance to customers in accordance with Oracle's standard product
communication policies. Any resulting features and timing of release of such
features as determined by Oracle's review ofEloqua'sproduct roadmap are at
the sole discretion of Oracle. All product roadmap information, whether
communicated byEloqua or by Oracle, does not represent a commitment to
deliver any material, code, or functionality, and should not be relied upon in
making purchasing decision. It is intended for information purposes only, and
may not be incorporated into any contract.

Additional Information about the Merger and Where to Find It

In connection with the proposed merger, Eloqua will file a proxy statement
with the SEC. Additionally, Eloqua and Oracle will file other relevant
materials in connection with the proposed acquisition of Eloqua by Oracle
pursuant to the terms of an Agreement and Plan of Merger by and among, Oracle,
OC Acquisition LLC, a wholly owned subsidiary of Oracle, Esperanza Acquisition
Corporation, a wholly-owned subsidiary of OC Acquisition LLC, and Eloqua. The
materials to be filed by Eloqua with the SEC may be obtained free of charge at
the SEC's web site at Investors and security holders of Eloqua
are urged to read the proxy statement and the other relevant materials when
they become available before making any voting or investment decision with
respect to the proposed merger because they will contain important information
about the merger and the parties to the merger. Oracle,Eloqua and their
respective directors, executive officers and other members of its management
and employees, under SEC rules, may be deemed to be participants in the
solicitation of proxies ofEloqua stockholders in connection with the proposed
merger. Investors and security holders may obtain more detailed information
regarding the names, affiliations and interests of certain of Oracle's
executive officers and directors in the solicitation by reading the proxy
statement and other relevant materials filed with the SEC when they become
available. Information concerning the interests ofEloqua's participants in
the solicitation, which may, in some cases, be different than those
ofEloqua's stockholders generally, is set forth in the materials filed by
Eloqua with the SEC, including in Eloqua’s Registration Statement on Form S-1,
and will be set forth in the proxy statement relating to the merger when it
becomes available.


Sheila Lahar, 617-651-8137
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