Publicis Groupe Acquires Rokkan, a Leading Us Digital Agency
PARIS -- December 20, 2012
Regulatory News :
Publicis Groupe [Euronext Paris: FR0000130577] (Paris:PUB) today announced the
acquisition of 100% of Rokkan Media LLC, a full-service digital agency in New
York that works with top global brands. The move follows Publicis Groupe's
acquisition of luxury advertising agency AR New York on December 4, and that
of Outside Line on December 13, highlighting the Groupe’s strong commitment to
both growth within the US market and the rapidly growing digital sector.
Founded in 2000, Rokkan — which borrows its name from the Japanese word for
intuition or “sixth sense” — focuses its expertise on creating innovative
campaigns with strong cross-platform appeal in e-commerce, loyalty programs,
digital marketing, mobile and social media. Rokkan's core services include
Strategy & Planning, User Experience, Visual Design, Technology, 3D and Motion
Graphics, Marketing, Game/App Development and Emerging Media. Over the past 12
years, work by the agency's 70 New York-based employees has won nearly 100
awards from global communications events, including the Cannes Lions,
Communication Arts and The Webby Awards. Advertising Age also named Rokkan
among its top ten Agencies to Watch in 2012.
Working seamlessly with its clients' teams to create fresh and personalized
campaigns, Rokkan serves a growing list of top brands including JetBlue
Airways (aviation), Nestlé Purina PetCare, Sharp Electronics, Bethesda
Softworks (gaming), Chipotle Mexican Grill (restaurant chain), Caesars
Entertainment (hotels and casinos), Dish Networks (satellite broadcasting),
and Stolichnaya Vodka.
Rokkan will operate as an autonomous unit within Publicis Groupe, and its
co-founders — CEO John Noe, Chief Experience Officer Chung Ng, and Chief
Creative Officer Charles Bae — will continue to lead the agency.
The US advertising market is slated for growth of 4.3% in 2012, 3.5% in 2013,
followed by 4.4% in 2014, and 4.7% in 2015, according to ZenithOptimedia's
latest forecasts (December 2012). Internet adspend in the United States is
forecast to grow at a rate of 18.2% in 2012, 18.1% in 2013, 18.3% in 2014, and
17.6% in 2015.
Publicis Groupe revenue derived from digital in the US has reached nearly 50%.
“This is a major stepping stone that will take Rokkan to the next level and
beyond," added Rokkan co-founders John Noe, Chung Ng and Charles Bae. "We've
seen a number of potential buyers over the years, but it wasn't until we met
with the folks at Publicis Groupe that we found a partnership we truly
believed in. Joining Publicis Groupe gives Rokkan access to resources,
capabilities and knowledge to better scale, grow and service our multinational
clients. Furthermore, it will help support Rokkan’s aggressive plans for
domestic and global growth. We're thrilled to be joining a company that
believes in our culture, people and vision.”
176 Grand Street
New York, NY 10013
(212) 835 - 9300
http://www.rokkan.com | Twitter:@ROKKANmedia | Facebook:
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi),
traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi &
Saatchi), public affairs, corporate communications and events (MSLGROUP),
media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and
specialized communications with PHCG (Publicis Healthcare Communications
Group). Present in 104 countries, the Groupe employs 56,000 professionals.
www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
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