TD Ameritrade Survey: New Year’s Resolutions Focus on Health Above Money

  TD Ameritrade Survey: New Year’s Resolutions Focus on Health Above Money

Business Wire

OMAHA, Neb. -- December 20, 2012

Despite a heavy focus on the state of the economy as we enter the new year,
just 32 percent of Americans will make a New Year’s resolution to improve
their financial situation in 2013, according to a new 2013 Outlook Survey
released by TD Ameritrade, Inc. (“TD Ameritrade”), a brokerage subsidiary of
TD Ameritrade Holding Corporation (NYSE:AMTD). While half of respondents said
2012 was a tough year financially, overall, Americans said they still prefer
to make health-related resolutions (42%) over money-related resolutions (16%).
The top three New Year’s resolutions for 2013 are related to health (50%),
self-improvement (41%) and work/life balance (41%).

“Living through a difficult economic environment means people are forced to
focus on their financial health every single day—it’s bigger than a
once-a-year goal. So, it makes sense that people turn their focus to personal
well-being when resolving to make changes in the new year,” said Carrie
Braxdale, managing director, investor services, TD Ameritrade. “Making
financial goals and taking actionable steps to achieve them is something we
should all do throughout the year.”

Regardless of the type of resolution made, few manage to stick with them
throughout the year. Nearly 80 percent of respondents believe they will be
somewhat likely to, very likely to, or will definitely achieve the goals they
set for 2013. But the reality is just 20 percent will completely achieve their
goals if the success rate seen in 2012 repeats itself.

The survey uncovered a common recipe for achieving New Year’s resolutions. In
2011, those who set and met a goal of improving their financial situation in
2012 reported the following top reasons for reaching their objective:

1.Setting realistic/achievable goals
2.Having a plan and sticking to it
3.Tracking progress
4.Remaining positive, regardless of challenges faced

TDAmeritrade's website offers a number of free resources that can help
investors start the new year off right, including:

1.WealthRuler™ retirement calculator that can help you examine your
    retirement plans
2.Amerivest^® Portfolios, which can help you develop a diversified portfolio
    to fit your needs and help you pursue your retirement goals
3.Access to a network of knowledgeable, independent third-party registered
    investment advisors (RIAs) through the TDAmeritrade AdvisorDirect™
4.Access to Life 2.0™, an educational resource that provides investors with
    tailored financial guidance and support based on life stage.

For more information on TD Ameritrade’s investor surveys, visit
or follow the Company on Twitter, @TDAmeritradePR.


About TDAmeritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and education
to help make investing and trading easier to understand and do. Online or over
the phone. In a branch or with an independent RIA. First-timer or
sophisticated trader. Our clients want to take control, and we help them
decide how—bringing Wall Street to Main Street for more than 36 years. TD
Ameritrade has time and again been recognized as a leader in investment
services. Please visit TD Ameritrade’s newsroom or for more

Brokerage services provided by TDAmeritrade, Inc., member FINRA
( SIPC ( /NFA (

About Amerivest Investment Management, LLC
Amerivest is an investment advisory service of Amerivest Investment
Management, LLC, a registered investment advisor.Brokerage services provided
by TD Ameritrade, Inc.TD Ameritrade, Inc. and Amerivest Investment
Management, LLC are both wholly owned subsidiaries of TD Ameritrade Holding
Corporation. Amerivest is a trademark of TD Ameritrade IP Company,
Inc.Amerivest provides non-discretionary and discretionary advisory services
for a fee.Risks applicable to any portfolio are those associated with its
underlying securities.For more information, please see the Amerivest
Disclosure Brochure (ADV Part 2).

All investments involve risk, including loss of income payments and loss of
principal. Past performance does not guarantee future results. There is no
assurance that the investment process will consistently lead to successful
investing. Asset allocation and diversification do not eliminate the risk of
experiencing investment losses.

About the 2013 Outlook Survey
An online survey was conducted among N=1,000 Americans 18+ years old from
November 16-17, 2012, by Head Research on behalf of TD Ameritrade, Inc. Sample
was drawn from major regions in proportion to the U.S Census. The statistical
margin of error for overall survey results in this study is +/- 3% (assumes
panelists do not differ from non-panelists, and respondents do not differ from
non-respondents). This means that, in 19 out of 20 cases, survey results for
questions based on all survey respondents (N=1,000) will differ by no more
than 3% in either direction from what would have been obtained by measuring
the opinions of all adult Americans.

About Head Research
Head Research is a division of Head Solutions Group (U.S.) Inc., a leading
market research partner for Financial Services companies in North America.
With offices in New York, Toronto, and Montreal, Head delivers the deep
customer insights that increase institutional knowledge and propel business

*Minimum asset level required. There is no charge or obligation for the
initial consultation with the RIA. Once you select an RIA, you will pay
advisory fees and standard brokerage fees. Brokerage transactions executed
through TD Ameritrade are subject to standard transaction charges. You should
review an RIA’s Form ADV, other applicable advisor disclosure document(s) and
the AdvisorDirect Disclosure and Acknowledgement Document prior to engaging an
RIA. The Form ADV contains important disclosure information relative to an
RIA’s services and fees. RIAs charge an ongoing investment advisory fee for
their services. RIAs will pay TD Ameritrade fees for their participation in
the AdvisorDirect program. Those fees will usually constitute a percentage of
the advisory fees you will pay your RIA. For additional details about the fees
paid to TD Ameritrade and other conflicts of interest, please review the
AdvisorDirect Disclosure and Acknowledgement Document and ask your RIA about
its specific arrangement with TD Ameritrade. You are solely responsible for
evaluating any advisor that you are considering. Please note: Under no
circumstances should participation by a certain RIA in AdvisorDirect be
considered an endorsement or recommendation by TD Ameritrade for that
particular RIA.

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TDAmeritrade Holding Corporation
For Media:
Christina Goethe, 201-369-8541
Communications & Public Affairs
On Twitter @TDAmeritradePR
For Investors:
Jeff Goeser, 402-597-8464
Investor Relations & Finance
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