Introducing AppsFlyer’s New Integration with Facebook Mobile App Install Ads

  Introducing AppsFlyer’s New Integration with Facebook Mobile App Install Ads

Business Wire

NEW YORK -- December 20, 2012

AppsFlyer (www.appsflyer.com) is excited to announce that it is now an
official Facebook Mobile Measurement Partner. Starting today, AppsFlyer’s
clients will be able to run Facebook mobile app install ads, while leveraging
AppsFlyer’s campaign measurement for in-depth campaign analytics.

Facebook mobile app install ads is a new mobile ad unit that gives mobile app
developers an effective way to advertise their iOS and Android apps to the
right audience, drive installs and increase app discovery. Thanks to
AppsFlyer’s new integration with Facebook, AppsFlyer customers who use
Facebook mobile app install ads to promote their apps are now able to start
measuring user acquisition, user engagement and lifetime value in AppsFlyer’s
dashboard. This means that developers using Facebook’s new mobile user
acquisition channel can monitor the true performance of each and every
campaign, ad and audience, allowing them to optimize and acquire loyal users
with ease.

Oren Kaniel, CEO of AppsFlyer, says, “We started AppsFlyer to solve one of the
major problems in the mobile apps market – campaign measurement and user
attribution. The combination of reaching highly relevant audiences while being
able to accurately measure levels of user engagement, ROI (return on
investment) and LTV (lifetime value) is very powerful. This is why we are very
excited about integrating with Facebook mobile app install ads.”

About AppsFlyer:

AppsFlyer is a mobile apps marketing platform that allows app developers,
brands and agencies to measure and optimize their entire mobile customer
acquisition funnel from one real-time dashboard. AppsFlyer is integrated with
dozens of media partners, acting as the entry point for advertisers to promote
and accurately measure their mobile app promotional campaigns from all media
sources, including paid, organic, viral and social sources, without
compromising user experience or accuracy.

AppsFlyer is a venture-backed technology company that is passionate about
building a technology that will enable marketers to get the most out of their
mobile marketing campaigns, allowing them to work their magic to the fullest.

App developers can download the latest AppsFlyer SDK, which supports Facebook
mobile app install ads. AppsFlyer is compliant with Facebook data and privacy
policies.

Learn more by visiting here.

Facebook® is a registered trademark of Facebook Inc.

Contact:

AppsFlyer Ltd.
Oren Kaniel, 1-800-660-2818
contact@appsflyer.com