Kia Motors America Partners With B.R.A.K.E.S. Teen Pro-Active Driving Course
To Provide Hands On Defensive Driving Instruction
- Teen-driving safety curriculum includes distracted driving exercise, ABS
braking, evasive maneuvering and skid-control practice
- Three-to-one student-teacher ratio ensures personal attention and
IRVINE, Calif., Dec. 20, 2012
IRVINE, Calif., Dec. 20, 2012 /PRNewswire/ -- Kia Motors America (KMA)
recently partnered with B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe)
Teen Pro Active Driving Course to provide more than 150 teenagers ranging in
ages 15 1/2 to 19 with advanced training to respond to real-world driving
scenarios. B.R.A.K.E.S., with KMA's support — which included a fleet of 2013
Kia Rios — provided the instruction at no cost in an effort to prevent
injuries and save lives by educating teens and their parents about the
importance of responsible driving habits.
"Kia's partnership with B.R.A.K.E.S. is a reflection of the company's
commitment to give back to the communities in which we do business," said
Michael Sprague, executive vice president, marketing & communications, KMA.
"Reinforcing the importance of responsible driving in the first few months of
licensure is essential to reducing the number of teen motor vehicle crashes
and making the roads safer for everyone."
B.R.A.K.E.S., a 501 c3 charity based in Charlotte, N.C., has provided safe
driving instruction courses for more than 8,000 students in the U.S. and
Canada. The school offers nearly four hours of hands-on training and a very
low student-instructor ratio to ensure personal attention. The curriculum
includes an array of defensive driving techniques and raises awareness of the
dangers of distracted driving. Parents participate in the courses alongside
their teens to ensure safe driving techniques are reinforced following the
"More than 5,000 teenagers lose their lives each year across the country in
traffic accidents," said Doug Herbert, B.R.A.K.E.S. founder. "The support of
companies such as Kia is invaluable to reducing the number of injuries and
saving lives through advanced training."
Training includes the following:
oAccident Avoidance/Slalom:The two-part course simulates an animal or
object jumping out in front of a car. It forces students to make a split
second reaction to help negotiate a quick, evasive lane change without
losing control. Students must navigate their vehicle around cones while
focusing on weight transfer, hand positioning and eye scanning.
oDistracted Driving: In 2009 it was estimated more than 5,400 people died
in crashes that were reported to involve a distracted driver and about
448,000 people were injured^1.The course demonstrates the danger that
cell phones, text messaging, and other distractions can pose.
oDrop Wheel/Off Road Recovery: The drop-wheel recovery course teaches
students how to effectively recover from a drop-wheel situation by
regaining control of the car and safely returning to the roadway.
oPanic Stop:Teens often lack the experience needed to judge a safe
following distance.The panic stop course instructs students on proper
techniques to help stop a vehicle in the shortest distance while
maintaining control.Students experience firsthand the effects of ABS and
its ability to help keep the wheels from locking while pulsating brake
oCar Control and Recovery:A wet skid pad simulates maintaining control on
moist roads. Students learn how to recover from both over-steer (rear
wheel) and under-steer (front wheel) skids.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S.^2 Kia is poised to continue its momentum and
will continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available
at its website www.kia.com. For media information, including photography,
NHRA Top Fuel Dragster driver/owner, Doug Herbert, lost his two sons, Jon
(17), and James (12), in an automobile accident in January 2008. To help
prevent other parents from enduring the pain of losing a child, Jon's
classmates helped Doug form the non-profit organization, B.R.A.K.E.S. (Be
Responsible And Keep Everyone Safe). The B.R.A.K.E.S. mission is to prevent
injuries and save lives by educating teenage drivers about the importance of
safe, responsible driving with classroom and practical "hands-on-the-wheel"
^2 Based on 5-year cumulative growth between 12-month retail sales for periods
ending November 2007 and November 2012 of all U.S. automotive brands.
SOURCE Kia Motors America
Contact: Scott McKee, +1-949-468-4813, email@example.com, or Amy Corsinita,
Zeno Group for Kia Motors America, +1-949-468-4818,
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