DENSO Develops World's First Integrated, In-vehicle Wireless Cell Phone Charger

   DENSO Develops World's First Integrated, In-vehicle Wireless Cell Phone

PR Newswire

SOUTHFIELD, Mich., Dec. 20, 2012

SOUTHFIELD, Mich., Dec. 20, 2012 /PRNewswire/ --Global automotive supplier
DENSO has developed the world's first integrated, in-vehicle wireless cell
phone charger, in collaboration with Philips & Lite-On Digital Solutions
(PLDS). DENSO's Qi-compatible wireless cell phone charger will make its world
debut in North America on the 2013 Toyota Avalon Limited as part of the
available technology package. The wireless cell phone charger is manufactured
at the company's DENSO Wireless Systems America facility, located in Vista

"Considering the increasing usage of smartphones in vehicle connectivity, we
wanted to bring a convenient charging solution to consumers that eliminates
cords and connections," said Bill Foy, Vice President, Toyota Sales Group,
DENSO International America, Inc. "Also, by utilizing our global network and
collaborating with our partner PLDS, we were able to achieve a consumer
electronics speed to market – which is always a challenge in the automotive

DENSO was able to meet the rigorous demands of an automotive component in
one-third the normal development time without compromising deliverables. With
regards to automotive technology, typically it takes three to four years from
time-of-conception to implementation; however, DENSO was able to achieve this
in eight months.

Qi Standard
The charger is designed to meet the global Qi standard, which was established
to ensure compatibility between Qi-compatible phones and other electronics and
chargers. Many future smartphones that will launch in 2013 and beyond will
integrate a Qi-compatible chip to allow wireless charging without an added
sleeve, which is currently necessary for phones that are not Qi compatible.

DENSO is committed to further the integration of consumer electronic
technologies for all of our customers to provide safe and convenient driving
experiences for drivers.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a
leading global automotive supplier of advanced technology, systems and
components in the areas of thermal, powertrain control, electric, electronics
and information and safety. Its customers include all the world's major
carmakers. Worldwide, the company has more than 200 subsidiaries and
affiliates in 35 countries and regions (including Japan) and employs over
120,000 people. Consolidated global sales for the fiscal year ending March 31,
2012, totaled US$38.4 billion. Last fiscal year, DENSO spent 9.5 percent of
its global consolidated sales on research and development. DENSO common stock
is traded on the Tokyo and Nagoya stock exchanges. For more information, go to, or visit our media website at

In North America, DENSO's consolidated sales totaled US$6.2 billion for the
fiscal year ending March 31, 2012. The North American DENSO Group employs more
than 14,000 people at 28 consolidated companies and affiliates. Of these, 26
are manufacturing facilities located in the U.S, Canada and Mexico.

SOURCE DENSO Corporation

Contact: Bridgette LaRose, DENSO International America, Inc., +1-248-372-8266,
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