Velti Report Shows Android Market Share Fell to 37% in 2012

  Velti Report Shows Android Market Share Fell to 37% in 2012

   'State of Mobile Advertising' Reports 2012 Top Mobile Trends; Highlights
          Growing International Opportunities in Developing Markets

Business Wire

SAN FRANCISCO -- December 20, 2012

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and
advertising technology, today released its 'State of Mobile Advertising 2012:
Year in Review’ data report. The report highlights key mobile trends in 2012,
including insight into iOS’ market dominance and the growing international
opportunity in developing markets.

Velti’s report shows Apple regained market dominance after falling behind to
Android in 2011. This year, Android’s market share closed at 37 percent,
compared to 53 percent in 2011. Contributing factors include the popularity of
the iPad Mini and iPhone 5, as well as increasing affordability of the iPod
Touch and iPhone 4S. In fact, new iOS devices released in 2012 had the
strongest influence on changes in mobile use and impressions:

  *The iPad Mini saw more total impressions in November 2012 than the Samsung
    Galaxy Tab 10.1 did in the entire year – 20 times more.
  *Although the Samsung Galaxy S3 was released at the end of May 2012, the
    iPhone 5, released in mid-September 2012, has already caught up to the
    Samsung Galaxy S3 in impression share. The iPhone 5 and Samsung Galaxy S3
    each held 50 percent of impression share, respectively, by the end of
    November.
  *Despite having the largest mobile carrier share in China, China Mobile has
    a much smaller share of impressions than China Unicom (5 percent and 11
    percent, respectively). This is most likely due to the fact that China
    Mobile does not carry the iPhone.

“Looking back at 2012, we really see Apple’s powerful influence over the
mobile app landscape,” said Krishna Subramanian, CMO of Velti. “A great
example is China Mobile: despite the fact that it is the biggest carrier in
China, without the iPhone it has low overall mobile app ad penetration, and
advertisers in this market do not have the ability to reach consumers in large
volumes. This is incredibly valuable insight for marketers and brands. At the
end of 2012, iOS devices held a 63 percent share of the market—so we know that
Apple holds the key to reaching consumers.”

Velti’s report also reveals international growth is booming, offering value to
mobile marketers to reach consumers around the globe. Key international
markets surface as mobile hotbeds in 2012:

  *In Brazil, smartphone sales were predicted to increase 77 percent in 2012
    according to IDC. The country now leads in consumer ad engagement with an
    average CTR of 2.58 percent. China trailed close behind at 2.40 percent,
    followed by Italy and Russia (2.18 percent and 1.88 percent,
    respectively).

       *Smartphone users in developed mobile markets were less likely to
         click on ads: the UK placed eighth at 1.67 percent, while Australia
         (1.62 percent), the United States (1.56 percent), Japan (1.46
         percent), and Canada (1.43 percent) trailed.

  *In Europe, Spain saw a 1,020.7 percent growth in mobile impressions in
    2012, which is significantly higher than its second and third place
    contenders, Russia (726.7 percent) and Italy (671.3 percent). According to
    comScore, Spain sees higher smartphone consumption (63.2 percent) than the
    average penetration in Europe (54.6 percent).

“The U.S. and Western Europe have been mobile leaders for quite some time, but
that landscape is clearly changing,” said Subramanian. “Often in developed
countries, mobile devices are the way consumers communicate and access the
internet, do their banking, play games, and stream TV. With developing markets
around the world now embracing mobile and supporting its infrastructure, we
have immense growth opportunities in front of us for 2013 and on.”

Other notable data from the report includes:

  *Impressions served on photography apps grew 289.7 percent between January
    and the end of November. This may have been due to the increase in
    popularity of photo sharing apps and improvement in hardware capabilities.
  *On Android phones, consumers love productivity apps. The category’s
    impression share on Android (6 percent) dwarfs other platforms (1 percent
    on Android Tablets, 1 percent on iPhone and 1 percent on iPad).
  *AT&T holds 45 percent of impression shares in the U.S., almost twice the
    share of Verizon (25 percent) and more than four times the share of
    T-Mobile (10 percent).

Data for this report is taken from the Mobclix Exchange, which sits at the
intersection of 33,500+ apps and 45+ ad networks. To download the full report,
please visit: http://www.velti.com/data_reports.html.

About Velti

Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies, mobile
operators and media to implement highly targeted, interactive and measurable
campaigns by communicating with and engaging consumers via their mobile
devices. The Velti platform, called Velti mGageTM, allows customers to use
mobile and traditional media to reach targeted consumers, engage the consumer
through the mobile Internet and applications, convert them into customers and
continue to actively manage the relationship through the mobile channel. Velti
is a publicly-held corporation based in Jersey, and trades on the NASDAQ
Global Select Market under the symbol VELT. For more information, visit
www.velti.com.

Contact:

SutherlandGold Group
Victoria Krammen, 415-848-7178
Velti@sutherlandgold.com
 
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