Bonsal American Acquires Surface Coatings Company
Surface Coatings Will Become Part of Bonsal American’s Pavement Maintenance
*Bonsal American augments its GemSeal^® pavement sealers with Surface
*Surface Coatings brand will continue in the market
*Key leaders from Surface Coatings will remain active in the company
CHARLOTTE, N.C. -- December 20, 2012
Bonsal American, Inc., has completed the acquisition of Surface Coatings
Company, Inc., based in Auburn Hills, Mich., a manufacturer of asphalt
pavement maintenance products for use by commercial contractors on asphalt
surfaces surrounding retail, residential and industrial properties. With the
acquisition, Bonsal American expands its presence in the Michigan, Indiana,
Ohio and Ontario market areas. Bonsal American has an existing Michigan
location in New Boston.
“The acquisition fits very well with our long-term growth strategy. It will
provide our existing customers with a greater depth of expertise in sealcoat,
crack sealant and other solutions for pavement maintenance,” said David Maske,
President of Bonsal American. “Additionally, it provides our new team members
from Surface Coatings with access to GemSeal’s network of plants, R&D focus
and new customers.”
Bonsal American’s Pavement Maintenance Division (PMD) manufactures specialty
pavement coatings and other GemSeal-branded products from nine plants that
service the 32 easternmost states.
During 2013, PMD will merge its existing Michigan sealer production in New
Boston into the Surface Coatings plant. The existing site will remain active
as a southern Detroit distribution point to service an active base of drive-up
business. Doug Lorkowski, GemSeal’s Michigan area manager, will continue to
service his customer base after the acquisition.
“We are focused on a seamless transition of Surface Coatings into Bonsal
American, with as little disruption as possible for our customers and our
employees,” said Jeff Lax, chief operating officer for PMD. “Surface Coatings
is an outstanding company with an excellent reputation in the market for
making outstanding products and taking care of customers. We are looking
forward to maintaining their superior level of performance and further
developing our business together.”
The newly combined operation is headed by Surface Coatings’ Lee Lowis, who is
the new Territory General Manager. John Camburn, the former president of
Surface Coatings, has accepted the position of Strategic Advisor reporting to
Jeff Lax. Camburn will support the integration of Surface Coatings into Bonsal
American and the implementation of strategic initiatives.
In describing the transaction, John Camburn said, “We are excited to be part
of Bonsal American, which shares many of the same core values, including
quality and customer service, that have made our business successful.
Contractors, property managers, and employees will benefit from the
combination of two outstanding companies focused on setting the standard for
excellence in the pavement maintenance market. Lee and I look forward to
working with the GemSeal team to continue providing great products to our
To ease the customer transition to new ownership, Bonsal American plans to
continue using the Surface Coatings name in the marketplace. Customers may
continue contacting their established GemSeal and Surface Coatings
About GemSeal and Bonsal American, Inc.
GemSeal’s pavement sealers, additives, primers, traffic-marking paints,
crack-filling materials and patching products were perfected over more than 50
years of manufacturing and testing experience. Proprietary processes,
industry-leading quality-control programs and ongoing research and development
make GemSeal a leader in the sealer industry. A Bonsal American, Inc. brand,
GemSeal has manufacturing and customer service locations throughout the
Midwest and East coast of the U.S. For more information, visit
Bonsal American, Inc., is one of the largest producers of packaged building
material products in the U.S., including cement mixes, concrete repair and
restoration products, tile and stone installation products, bulk masonry mixes
and pavement maintenance products. Bonsal American sells Sakrete^®, ProSpec^®,
Amerimix^® and GemSeal^® branded products through a network of distributors
and a direct sales force to professional builders, contractors, engineers,
architects, municipalities and building materials retailers. For additional
information about Bonsal American please visit bonsalamerican.com.
Headquartered in Charlotte, N.C., Bonsal American is a division of Oldcastle.
Oldcastle’s parent company, CRH plc, is based in Ireland and has 76,000
employees at 3,600 operating locations in 34 countries.
Bonsal American, an Oldcastle company
Eric Peterson, Director of Marketing and Technical Services, 704-529-4251
Gina Page, Senior Account Manager/PR, 330-376-2111 ext. 6909
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