Ricoh Brings Home Platinum and Gold MarCom Awards
Ricoh's marketing efforts recognized among more than 6,000 applicants
MALVERN, Pa., Dec. 20, 2012
MALVERN, Pa., Dec. 20, 2012 /PRNewswire/ -- Ricoh, a global technology company
specializing in office imaging equipment, production print solutions, document
management systems and IT services, today announced that it has received top
honors from the Association of Marketing and Communications Professionals
through its annual MarCom Awards competition. Ricoh is a Platinum Award winner
for its Graph Expo booth design, and is a Gold Award winner for its drupa 2012
Public Relations program.
These awards come quickly on the heels of the launch of Ricoh's new brand
tagline, imagine.change., and the Print and Beyond theme, which embodies the
company's services-led focus on helping customers extend business
opportunities far beyond traditional printed output to various digital and
"As a global company we strive to communicate effectively with our customers
around the world developing go-to-market strategies that help our customers
grow their businesses beyond traditional print services. This means that we
must share a clear story to our customers, no matter where in the world they
do business and illustrate to them that Ricoh is the right partner to help
them move to the next-generation of services," said Yasuhiko Hosoe, Associate
Director and Deputy General Manager, Ricoh Production Printing Business Group,
Ricoh Company, Ltd. "These awards are further proof that our Print and Beyond
messages are resonating through our global PR, analyst relations, social media
and marketing efforts."
The MarCom Awards received more than 6,000 entries this year from corporate
marketing and communication departments, advertising agencies, PR ﬁrms, design
shops, production companies and freelancers. Winners were selected from more
than 200 categories in six forms of media and communication efforts:
marketing, publications, marketing/promotion, public service/pro bono,
creativity and electronic/interactive.
For its Platinum Award win, Ricoh presented its booth design from the annual
Graph Expo 2012 event, the largest graphic arts conference and exhibit in
North America. Building off of the new corporate tagline, imagine.change., the
team illustrated how Ricoh helps companies transform the way they work by
harnessing the collective imagination of their employees, while balancing that
with a comfortable booth experience wherein print professionals could relate
to how applications and print samples could be developed. To do this, the team
created a "Main Street" theme that included a collection of real-world
applications of printing software and hardware solutions. This new concept
delivered stronger traffic numbers than ever before, as well as a 13 percent
increase in qualified leads from the show. The solutions showcased at Graph
Expo were found at the intersection of Imagine Street and Change Avenue, and
showcased for customers the Print and Beyond manifesto, bringing together both
the Ricoh corporate messaging as well as the positioning for the company
within the print industry.
For the Gold Award win, Ricoh developed a cohesive, integrated social media
and public relations campaign that leveraged the once-every-four-years global
printing event: drupa. This strategic campaign, aimed to help Ricoh stand out
far beyond the competition – most of which have significantly larger marketing
budgets – included a live, pre-drupa virtual media and analyst video press
conference, press releases, social media activity leading up to, during and
post show, and a tweet chat dubbed #printchat post-show to keep the
conversation going. These strategic activities, aimed to promote Ricoh's new
themes, services and industry leadership, resulted in a 180 percent increase
in re-tweets, a 100 percent increase in new followers year over year, nearly
50 attendees to the pre-show video conference and consistent, global media
coverage resulting from Ricoh's news at drupa.
For more information about Ricoh at these events, please visit:
socialmedia.ricoh-usa.com and watch this imagine.change. video. For a full
list of Platinum and Gold award winners, please visit: www.marcomawards.com.
| About Ricoh|
Ricoh is a global technology company specializing in office imaging equipment,
production print solutions, document management systems and IT services.
Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and
regions. In the financial year ending March 2012, Ricoh Group had worldwide
sales of 1,903 billion yen (approx. 23 billion USD).
The majority of the company's revenue comes from products, solutions and
services that improve the interaction between people and information. Ricoh
also produces award-winning digital cameras and specialized industrial
products. It is known for the quality of its technology, the exceptional
standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform
the way they work and harness the collective imagination of their employees.
For further information, please visit www.ricoh.com/about/.
© 2012 Ricoh Americas Corporation. All rights reserved. All referenced product
names are the trademarks of their respective companies.
Ricoh Americas Corporation
Brodeur Partners for Ricoh Americas Corporation
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