Triumph Motorcycles (America) Ltd. Launches New Online Store on Bridgeline Digital's eCommerce Fulfilled(TM) Platform

Triumph Motorcycles (America) Ltd. Launches New Online Store on Bridgeline
Digital's eCommerce Fulfilled(TM) Platform

BURLINGTON, Mass., Dec. 19, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced the launch of
a new B2C website for the United States subsidiary of Triumph Motorcycles,
Britain's most iconic and largest motorcycle manufacturer. Triumph's online
storefront is the first to launch on the new eCommerce Fulfilled™ platform
offered by Bridgeline Digital. eCommerce Fulfilled™ deeply integrates
Bridgeline's iAPPS Commerce platform with the power of warehouse and supply
chain logistics to provide customers with a seamless end-to-end solution.

With a long and celebrated history as one of the world's leading high
performance motorcycle brands, and as the fastest growing motorcycle brand in
the U.S., Triumph sought to further expand their sales by offering a B2C
channel as a service to their dealers in order to augment an already thriving
dealer brick and mortar business model. The new website complements and
strengthens Triumph's network of 200+ dealerships across North America and
drives a true multichannel experience for their customers.

"Bridgeline Digital has created a user-friendly solution that helps make
Triumph's eCommerce business successful," stated Matthew Sheahan, Triumph's
Vice President of Sales and Operations. "At Triumph, we have unique
requirements because of our brand promise and product offering, and the
importance of delivering a seamless customer experience both online and in
local Triumph dealerships. Bridgeline was able to take those requirements,
interpret them, and deliver a website that we believe will drive online sales
while enhancing the customer's overall experience with Triumph."

The out-of-the-box and seamless integration inherent to eCommerce Fulfilled™
provided Triumph with a quick and efficient time to market. By choosing
eCommerce Fulfilled™, Triumph benefits from the superior webstore capabilities
of iAPPS Commerce, the expertise and professional services from Bridgeline
Digital, and robust inventory and logistics management. This combination of
product and services creates a seamless customer experience that covers
Triumph's eCommerce needs all the way from click to ship.

About Triumph Motorcycles

First established in 1902, Triumph Motorcycles in 2012 celebrates 110 years of
motorcycle manufacture. Triumph Motorcycles is based in the United Kingdom and
produces iconic bikes which perfectly blend design, character, charisma and
performance. Building around 50,000 bikes per year, Triumph is the largest
British motorcycle manufacturer and has over 750 dealers across the world.

About Bridgeline Digital

Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1,000 companies. To learn more, please visit
www.bridgelinedigital.com or call (800) 603-9936.

CONTACT: BRIDGELINE Contact:
         Kim Brown
         Bridgeline Digital, Inc.
         Director of Corporate Communications
         781.995.0888
         kbrown@blinedigital.com
 
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