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The Zacks Analyst Blog Highlights:Amazon.com, Apple, eBay, Barnes & Noble and Google

The Zacks Analyst Blog Highlights:Amazon.com, Apple, eBay, Barnes & Noble and
                                    Google

PR Newswire

CHICAGO, Dec. 19, 2012

CHICAGO, Dec. 19, 2012 /PRNewswire/ --Zacks.com announces the list of stocks
featured in the Analyst Blog. Every day the Zacks Equity Research analysts
discuss the latest news and events impacting stocks and the financial markets.
Stocks recently featured in the blog include Amazon.com Inc. (Nasdaq:AMZN),
Apple Inc. (Nasdaq:AAPL), eBay Inc. (Nasdaq:EBAY), Barnes & Noble, Inc.
(NYSE:BKS) and Google (Nasdaq:GOOG).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

Get the most recent insight from Zacks Equity Research with the free Profit
from the Pros newsletter: http://at.zacks.com/?id=5513

Here are highlights from Tuesday's Analyst Blog:

Amazon Puts Kindle Store in China

The world's largest online retailer, Amazon.com Inc. (Nasdaq:AMZN) recently
announced the launch of its Kindle ebook store in China, enabling Chinese
customers to read ebooks using Android and iOS apps.

While the company is not selling Kindle e-readers in China yet, Chinese
customers can buy Kindles from other countries. Thus, this launch will not
only provide Chinese customers with a wide selection of books, but will help
Amazon tap a promising market.

The China Kindle Store will offer 24,479 e-books, including new releases and
best sellers from a number of Chinese authors. The store will have its usual
mix of free public domain titles along with books priced in the range of few
yuan (less than a U.S. dollar) to around $7.

Amazon's Kindle devices are expected to hit China soon as they have already
been authorized by the country's radio regulator. However, the company has not
yet disclosed any plans about when the Kindle device would be sold in China.

In recent months, Amazon has been aggressively moving into international
e-book markets. Apple Inc. (Nasdaq:AAPL) and Kobo are also making significant
effortsto enter important overseas markets.

Earlier this month, Amazon launched its Kindle Store in Brazil and also
announced the upcoming commercial release of the Kindle e-reader in the South
American country. In late August, Amazon launched a Kindle ebook store in
India. It also opened Appstores in certain parts of Europe, including the
U.K., Germany, France, Italy and Spain, along with the introduction of the
Kindle Fire tablet.

China is estimated to be the second-largest market for e-readers in the world
and Amazon has been operating in China for some time and is now entering the
ebook market.

Though the Chinese e-reader market is already dominated by local players such
as Hanwang Technology's e-readers and Shanda Cloudary's Bambook, we believe
China's huge market size, Amazon's strong reputation and credibility, and the
low pricing of the Kindle will attract Chinese book lovers. This will likely
boost Amazon's e-books and other content sales.

There is a good possibility of Amazon capturing a significant share of the
Chinese market within the next five years; following which the company is
expected to generate an additional several billion dollars a year in revenue.

Amazon is one of the leading players in the extremely fast-growing retail
ecommerce market and its strength lies in its huge scale of offerings, its
broad reach and platform approach. We believe Amazon's strong balance sheet
helps the company to capitalize on investment opportunities and strategic
acquisitions, thereby further improving growth visibility.

However, heavy investments in its Kindle tablet computers, new warehouse and
data centers may weigh on its near-term results.

Amazon currently retains a Zacks #3 Rank (Hold). Currently, Amazon's
competitors (whether direct or indirect) are eBay Inc. (Nasdaq:EBAY), which
retains a Zacks #2 Rank (Buy), and Barnes & Noble, Inc. (NYSE:BKS) and Google
(Nasdaq:GOOG), both carrying a Zacks #3 Rank (Hold).

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