SUMMIT ON THE SUMMIT Brings Together HP, Intel, Procter & Gamble, KLM Royal Dutch Airlines, Eddie Bauer and for Mt.

 SUMMIT ON THE SUMMIT Brings Together HP, Intel, Procter & Gamble, KLM Royal
 Dutch Airlines, Eddie Bauer and for Mt. Kilimanjaro Expedition to
                    Raise Awareness of Clean Water Crisis

Global coalition of consumer brands, cultural influencers and educators, call
for renewed focus on solutions and greater access to safe drinking water

PR Newswire

LOS ANGELES, Dec. 19, 2012

LOS ANGELES, Dec. 19, 2012 /PRNewswire/ -- SUMMIT ON THE SUMMIT, a
cross-platform global initiative designed to drive awareness and change to the
clean water crisis worldwide, today announced the powerhouse roster of
corporate and non-governmental organization (NGO) partners supporting the
January 2013 ascent of Mount Kilimanjaro. Founded by Grammy-nominated musician
and noted philanthropist Kenna, SUMMIT ON THE SUMMIT is a grueling seven-day,
fifty-mile climb up Africa's tallest peak that aims to engage and activate a
community of clean water supporters.

In a remarkable show of support for global clean water efforts, corporate
partners HP, Intel, Procter & Gamble (P&G), KLM Royal Dutch Airlines and Eddie
Bauer will join together to provide everything from content to travel to
technology for the climb., an organization at the forefront of
developing and delivering solutions to populations impacted by the water
crisis for more than 20 years, will serve as SUMMIT'S primary educational
partner. has served as a subject matter expert to SUMMIT, informing
advocacy efforts, and will serve as the primary beneficiary for online giving
through the SUMMIT website. Global studio, producer of the MTV
documentary that documented the first SUMMIT climb, is producing this year's
initiative on behalf of SUMMIT ON THE SUMMIT.

The full climbing team, a diverse group of cultural influencers, seasoned
mountaineers, educators and clean water advocates, will be announced when the
team begins its journey January 2, 2013.

The staggering statistics surrounding the prevalence and impact of water-borne
illness and disease created a sense of urgency among major consumer brands and
NGOs – a shared commitment and vision that compelled them to lend their
support to the initiative.

Kenna is overwhelmed by the generosity and support the movement has benefited
from to date."My friends are remarkable people to do a crazy thing like climb
Kilimanjaro, but they know that it's crazy that there are a billion people who
still lack access to safe drinking water," said Kenna. "It's been over 60
years since my father suffered with waterborne disease in my home country of
Ethiopia. He survived, but many did not, and many do not today. SUMMIT ON THE
SUMMIT is bringing this issue to the forefront and broadcasting that message
from one of the largest peaks in the world. And with the support of benevolent
brands like HP, Intel, P&G, KLM, Eddie Bauer and their employees, as well as
the support of our, we have a shot at engaging people in
an innovative way and reminding them of the value of one of the world's most
precious resources – water."

The initiative's primary goal of raising more awareness around the scarcity of
clean water throughout the world to help the more than 780 million people
without access to safe drinking water will reinforce the efforts of
organizations like that are on the front lines working to find
solutions to the crisis.

" and SUMMIT ON THE SUMMIT share a bold mission: we believe in a just
world where everyone can access a safe drink of water and experience the
dignity of a toilet. It's an ambitious goal, but one that is achievable; it
will take participation around the world," says Chevenee Reavis, Director of
Strategic Initiatives at "SUMMIT ON THE SUMMIT captures a truly
fresh and energizing spirit that will spark new forms of engagement and
momentum around this cause. We're thrilled to be part of the movement."

"We're excited to join Kenna once again on this historic endeavor and honored
that our brand partners have stepped up to support such a worthwhile cause,"
said Justin Wilkes,'s President of Media & Entertainment.
"It's not every day that you get to climb one of the highest mountains in the
world, especially to raise awareness for a truly global issue."

SUMMIT ON THE SUMMIT will utilize groundbreaking technology and social media
during the ascent, with the climbers wirelessly enabled and equipped to share
the experience in real time through Twitter, Facebook, Instagram and YouTube.
HP and Intel will serve as the official technology partners for the second
time, providing cutting-edge technology crucial to keeping the climbers safe
and maximizing the impact of their experience to followers back at home.

"Solving the world's water challenges requires bold action and commitment,
which is exactly what this ambitious climb is all about," said Gabi Zedlmayer,
Vice President, Sustainability & Social Innovation, HP. "Our Ultrabooks,
tablets and PCs will help the SUMMIT ON THE SUMMIT team stay connected with
each other, their base camp and their supporters around the world."

"At Intel, we believe that technology can make a difference to create a
better, more sustainable world and enrich the lives of its citizens. We are
excited to be participating in SUMMIT ON THE SUMMIT to help promote awareness
of the global clean water crises," said J. Johan Jervoe, Vice President of the
Sales and Marketing Group and Director of Partner Marketing at Intel. "Intel
silicon and technology enable new lighter, thinner, energy efficient devices
such as the Intel-inspired Ultrabook as well as Intel powered tablets and
convertibles. These devices provide an optimal blend of performance,
security, and mobility for everyday life, but will be ideal for taking up the
mountain, documenting the climb and extending this important message."

As part of the initiative, P&G will be sharing its water purification
technology – "P&G Purifier of Water." These tiny packets are used to purify
contaminated water anywhere, at any time. Through not-for-profit distribution
in the developing world, P&G and their partners have helped prevent more than
200 million days of illness and saved an estimated 28,000 lives.

"For the past 175 years, P&G has focused on making every day better through
life-changing innovation," said Bob McDonald, P&G President, CEO and Chairman
of the Board. "Thousands of people die every day from lack of safe drinking
water, which is why we're increasing distribution of our water purification
technology to save one life every hour by 2020. We're honored to again be a
part of Summit on the Summit and help raise awareness of this critical issue."

Clean water advocate Dr. Greg Allgood, Director of P&G's Children's Safe
Drinking Water Program, will be joining the climb and will host the climbers
in rural Tanzania to witness the impact of P&G's water purification

KLM Royal Dutch Airlines will be the official airline partner, providing
transportation for the climbers and crew to and from Kilimanjaro. KLM is one
of the few airlines providing service to Kilimanjaro.

"KLM is proud to support SUMMIT ON THE SUMMIT and its initiatives to bring
global awareness to clean water issues. Although as a corporate policy KLM
would not normally sponsor activities like Alpinism, this climb is about
endurance and the personal challenge that each climber will face to promote a
very important cause. Corporate Social Responsibility is vital to KLM and we
work continuously to promote positive change with our environmental,
humanitarian and sustainable programs," said Patrick Roux, Senior Vice
President, Air France and KLM for the Americas.

Eddie Bauer will serve as the official outfitting partner of SUMMIT ON THE
SUMMIT. "Eddie Bauer is proud to support SUMMIT ON THE SUMMIT on their
expedition to help raise awareness of the global clean water crisis," said
Mike Egeck, chief executive officer for Eddie Bauer. "For more than 90 years,
Eddie Bauer has inspired and enabled the spirit of adventure and discovery.
Through exploration, we gain a deeper appreciation of the natural world and a
better understanding of the proper management of these resources."

Founded in 2009 by Grammy-nominated musician and philanthropist Kenna, SUMMIT
ON THE SUMMIT is a transmedia initiative designed to drive awareness and
change to the global clean water crisis, while engaging a community through
raising awareness, supporting education, inspiring advocacy and activating
fundraising. By taking cultural influencers, educators and high-profile
individuals to the top of Mt. Kilimanjaro, Summit is able to support
organizations in bringing clean water to the one billion people living without
this basic human right. Kenna's first Summit in 2010, which counted actors
Jessica Biel, Emile Hirsch, Lupe Fiasco and Isabel Lucas among those who
climbed Kilimanjaro, encouraged federal support for water and sanitation
programs, which received $300 million from Congress in 2009. 2009
appropriations were at the same level as 2008.

For more than two decades, has been at the forefront of developing
and delivering solutions to the water crisis. Founded by Gary White and Matt
Damon, pioneers innovative, community-driven and market-based
solutions to ensure all people have access to safe water and sanitation;
giving women hope, children health and communities a future. To date, has positively transformed the lives of more than 1 million
individualsliving across communities in Africa, South Asia, Latin America and
the Caribbean; ensuring a better life for generations ahead.

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company
designs and builds the essential technologies that serve as the foundation for
the world's computing devices. Additional information about Intel is available
at and

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.

The P&G Children's Safe Drinking Water Program (CSDW) is a non-profit
initiative that has provided more than five billion liters of clean drinking
water to people in need since 2004. CSDW has partnered with a diverse network
of organizations to help distribute more than half a billion P&G water
purification packets in developing countries. To learn more about the P&G CSDW
Program, and see how water purification packets work, please visit

About KLM Royal Dutch Airlines
KLM Royal Dutch Airlines was founded in 1919, making it the world's oldest
airline still operating under its original name. In 2004, Air France and KLM
merged to form AIR FRANCE KLM. The merger produced the strongest European
airline group based on two powerful brands and hubs – Amsterdam Airport
Schiphol and Paris Charles de Gaulle. The group focuses on three core
businesses: passenger transport, cargo and aircraft maintenance. KLM is a
member of the global SkyTeam airline alliance, offering customers an extensive
worldwide network. The KLM network connects the Netherlands to every important
economic region in the world and, as such, serves as a powerful driver for the
economy. KLM Corporate Social Responsibility initiatives are available on a
dedicated website: For more information, visit
or follow KLM on and Twitter @KLM_US.

About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells
sportswear, outerwear, gear and accessories for the active outdoor lifestyle.
The Eddie Bauer brand is a nationally recognized brand that stands for high
quality, innovation, style and customer service. Eddie Bauer products are
available at approximately 400 stores throughout the United States, Canada and
Japan, through catalog sales and online at Eddie Bauer is
proud to be named a J.D. Power 2011 Customer Service Champion and is only one
of 40 companies so named in the United States.

About is a global studio that creates some of the world's most
innovative content across all forms of media. The company develops, produces
and distributes television, feature films, commercials, music programming,
live events, mobile applications, digital content and design. The company has
produced a number of award-winning projects, including the Academy Award®
nominated documentary,Paradise Lost 3: Purgatory; the Emmy® winning film
Under African Skies: Paul Simon's Graceland Journey;theAcademy
Award®-winning documentaryThe Fog of War;the Grammy Award®-winningConcert
for George; and the Independent Spirit Award®-winningMetallica: Some Kind of
Monster;the pilot episode of the Emmy® and Golden Globe® winning seriesMad
Men;six seasons of the seriesIconoclastsfor the Sundance Channel;Oprah's
Master ClassandVisionariesfor OWN; and recently, a series of MTV
documentaries onLady Gaga,Drake,Nicki MinajandDemi Lovato. The company
has garnered numerous accolades for innovative digital initiatives such asThe
Johnny Cash Project, Arcade Fire'sThe Wilderness Downtown, theSting 25App
and theGagosian Gallery'siPad App, both recipients of the Cannes Lions. is a FremantleMedia Company.FremantleMedia's global
production arm is responsible for many of the world's highest rated prime time
television programs and its brand extension arm FremantleMedia Enterprises
offers a one-stop-shop for all licensing, distribution and home entertainment

Media Contacts:
Casey Klurfeld        Anne Muscarella

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